This report provides an overview of digital marketing strategies, focusing on the practical application of these strategies by companies like Unilever and Tesco. It examines the core concepts of digital marketing, including the use of online marketing channels to achieve business goals, highlighting benefits such as flexibility and cost-effectiveness. The report delves into how companies create digital marketing strategies to increase brand awareness and reach target customers through various channels like social media, websites, and e-commerce platforms. The analysis includes case studies of Unilever and Tesco, detailing their target customers, goals, objectives, and the promotional aspects of their marketing mix, such as product and pricing strategies. Furthermore, the report covers aspects such as ranking, engagement tracking, and advocacy, offering a comprehensive understanding of digital marketing in practice, with references to relevant academic sources.
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