A Comprehensive Report on Practical Digital Marketing Strategies

This report provides a comprehensive analysis of digital and social media marketing, emphasizing their significance in contemporary business environments. It begins by defining key marketing concepts, including the marketing mix (product, price, place, and promotion) and its relation to the communications mix. The report then delves into digital and social media marketing, highlighting their importance and providing examples of effective social media content with justifications, such as interactive content and user-generated content. The report also examines the effectiveness of social media content, discussing its cost-effectiveness, brand-building capabilities, and ability to enhance customer satisfaction. Furthermore, it incorporates real-world examples like GoPro and BuzzStream, illustrating how these businesses leverage digital marketing strategies and user-generated content for successful campaigns. The report concludes by synthesizing the key findings and emphasizing the importance of digital marketing in reaching target customers and fostering business growth.

Practical Digital
Marketing

Table of Contents
INTRODUCTION...........................................................................................................................1
PART 1............................................................................................................................................1
Define Marketing.........................................................................................................................1
Describe marketing mix is and where communications mix fits.................................................1
Describe Digital Marketing.........................................................................................................2
Define social media marketing....................................................................................................3
Describe why Digital and social media marketing both are significant to contemporary
businesses....................................................................................................................................3
PART 2............................................................................................................................................4
Provide examples of social media contents with justification.....................................................4
Provide Screen shot of suitable campaign and standard for digital marketing............................5
Why social media content is effective?.......................................................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Digital marketing is undertaken as the suitable form to promote suitable products and
services by undertaking the electronic devices. The aim of present report is to put light on the
effective use of social media and digital marketing and its overall importance to the
contemporary business. It tends to undertake suitable tools and techniques of digital marketing
like social media promotion through Facebook, Instagram etc. (Anderson and Jiang, 2018).
Regarding the modern business through effective business practices. In regard of this, the
suitable issue that occur in digital market which is being come from the modern solutions are
related with digitalisation which is being provided by the term technology. In this context,
significant example of digital marketing and concerning techniques includes social media,
graphical hoarding, advertisement and so on. Furthermore, the report leads to cover two
significant sections that put emphasis on having effective analysis of the use of social media and
digital marketing considering the marketing mix. It also undertakes information regarding social
media content and develop suitable standard for digital marketing.
PART 1
Define Marketing
From the viewpoint of Twin (2020), Marketing depict suitable activities like exchange of
products and services or offering it in market which is helpful by company to launch and
promote their products by effectively communicating with their customers to earn suitable
profitability. In this context, the marketing department should perform their roles and
responsibilities to promote their activities by gaining customer attention in order to promote their
offerings and also maintain healthy relations with their target market or customers. Therefore,
this concept seeks preferences of customers to make sure their overall profitability.
Describe marketing mix is and where communications mix fits
It is undertaken as an effective strategic technique that include prominent tactics and actions
like hat are being used by an organisation to promote and advertise their services. It leads to
include discussion about 4P’s of marketing mix which is mentioned as underneath: Product: It depict the suitable offerings which is being provided an organisation to make
sure that they effectively perform their activities in terms of gaining and achieving
profitability for company. Every organisation effectively uses methods of communication
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in order to promote their products among their customers. For example, Nestle provide
wide variety of drinks, coffee and chocolate and for this, they use catchy slogans and tag
lines to attract customers towards their product like coffee and chocolates. Price: It depict the prominent value by which customers pay more attention towards the
offerings of company. For this, the pricing strategy of company depend on their
advertising and promotional factors in order to promote their selling. For example, Nestle
consider value based price of their products by knowing the worth of their selling through
market research as by this company focus on the demand and perspective of their
customers and then develop price according to the worth of their product. Place: It represent the suitable point through which sales arises as organisations use it sell
or distribute their offerings in terms of reaching to their targeted customers. In this
context, most of the organisations use both online and offline method of distribution. As
to sell their commodities through attractive packaging that helps in gaining attention of
their customers. For instance, Nestle has global distribution network through which they
undertake beefy distribution channels in order to reach towards large number of
customers at any area.
 Promotion: It depict suitable activities by which companies consider suitable
promotional techniques through effective communication such as public relations,
personal selling, word of mouth, advertisement and many more. For instance, Nestle use
traditional marketing methods in order to promote their products and services through
Newspaper, magazines, TV and also consider social media and digital marketing in order
to promote their products and services.
Describe Digital Marketing
From the viewpoint of Barone (2020), Digital marketing is the element of marketing which
leads to utilise online and internet founded digital skills including mobile phones, desktop
processors and other numerical media stages in order to promote their products.
From the viewpoint of Chris (2020), Digital marketing refers to the concept which is useful
in order to spread awareness for their suitable offerings. Organisations tends to use suitable
digital devices instead of undertaking the physical outlets. Despite from this, it considers suitable
marketing campaigns which are prevalent for the suitable combination of SEO marketing, data
driven advertising and so on that develop quite widespread at any time.
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Moreover, it is valuable for the non-internet stations through digital media techniques and
mobile phones that cannot be detached from the technical growth. It tends to create mindfulness
considering the prominent board of numerical advertising regarding their potential customer base
that become acquainted in order to make brand consciousness which is informal to examine. For
instance, in terms of enhancing the suitable value regarding the digital and strategic marketing is
useful for Marks and Spencer as company devote approximately 30% incomes on digital
advertising.
Define social media marketing
From the perspective of Hayes (2018), Social media is the significant digital promotion
method that permit user to efficiently grow and segment useful content by considering the rapid
data. In regard of this, social media tends to undertake extensive range of applications and
websites in order to share useful links and short messages or slogans.
From the perspective of Henderson (2020), Social media marketing depicts the suitable form
of marketing that undertake promotion and marketing through videos and other relevant details
and information by undertaking the wide range of actions with social media, networking and
businesses. For this, businesses need to consider suitable techniques and platforms in order to
involve their audience for effectively promoting sales with the help of promotion by providing
proper support to their customers.
Away with this, it is also beneficial for individuals to keep in trace with their friends and
family by undertaking the effective use of societal media by offering effective vocation chances
and conclusion folks globally on the basis of suitable interest. Apart from this, there are around 3
billion people who use social broadcasting at the international level and Marks and Spencer need
to effectively involve them in order to improve social media activity to improve the publicity
movements on Facebook, Twitter, Instagram and so on.
Describe why Digital and social media marketing both are significant to contemporary
businesses
Digital marketing is an emerging and distinct way to market for contemporary business
as it opened new type of media for peddling commodities and services. One of core importance
of digital marketing for contemporary business is interactivity as digital marketing permits
marketers for transmitting information directly with prospective audience that see their content
via website comments, social media posts along with messages. For example, adoption of digital
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marketing by BuzzStream allows administrators for gathering valuable data about reactions and
choices of customers. Furthermore, digital marketing also helps businesses to come off as
professional in the field for instilling trust and commenting promptly on issues along with
controversies associated to products.
Social media marketing is important for contemporary business because platforms of
social media provides immense potentials for attracting wider audience in limited duration. For
example, by using social media marketing, managers of GoPro grow their audience with limited
budget. There are different advertising tools including SEO content, blog, etc. for promoting the
brand and enhancing web traffic (Etter, Ravasi and Colleoni, 2019). Moreover, it improves
loyalty of company as having presence in social media platforms like Facebook, Twitter and
Pinterest, it becomes easy for consumers to find organisation and develop relationship with them.
PART 2
Provide examples of social media contents with justification
Social media content is represented to a content which is formulated through professional
for social networks. In other words, it is anything which is posted or shared by others on
networks of social media. Some examples related to social media with justification of reason of
their working are as mentioned:
Interactive content: It is termed to using content for the hope of engaging audience on
the basis of their engagement or participation (Cuello-Garcia, Pérez-Gaxiola and van
Amelsvoort, 2020). Interactive content really work as they are more engaging and encourages
consumers for comparing, testing themselves, competing along with attaining results quicker. By
using interactive content, marketers of business like BuzzFeed and many more have enhanced
conversions with target audience to nearby 40% to 50%.
User Generated Content: It is defined as type of content including videos, images and
texts which has been posted or uploaded by users on different online platforms. In present era,
user generated content really works because it is brilliant aspect for enhancing engagement
together with reach. With user generated content, GoPro and other contemporary businesses have
promoted authenticity, build trust and drive purchasing decisions. It is widely opted for range of
applications such as entertainment, research, problem processing, advertising and gossips.
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Provide Screen shot of suitable campaign and standard for digital marketing
 GoPro have used user generated content in order to share content which is captured or
posted by their followers. In context to digital marketing, there is a standard of
communicating strong message that is closely associated to objective of company. In
regards to the content, marketing team have shared a strong message which is to love and
care for animals. With this content, managers of GoPro have tag relevant people and used
suitable hashtags so to foster content exposure.
 There is a contemporary business, named as BuzzStream who have used interactive
content which is loved by its target people. The content draws attention from wider
audience and convert them into future buyers of organisation. 10Cs model is one of
establishes digital marketing model which provides a framework for reviewing internal
along with external online practices of marketing. By adhering the model, marketers have
crafted the content that looks towards customer, convenience, consistence, coordination,
corporate culture, creative content, competition, communication, control and
customisation (Bruns, 2018).
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Why social media content is effective?
For contemporary business, social media content is effective because of following
reasons:
Reduces costs: Social media content provides opportunities to entity of creative options
to target desired population at minimum investment level. In relevance to BuzzStream, social
media content is effective as it help marketers to reach wider prospective at limited duration that
decreases various costs to promote the brand. It is one of form of media which exposes a brand
to nearby 1000 people for less than 2.16 Pound sterling which makes it more effective than other
marketing forms.
Builds a brand: Effectiveness of social media content is seen when they build brand.
Social media content provides enormous opportunities to administrators of business to foster
visibility of company within international market. In association to GoPro and BuzzStream,
social media content encourages users for sharing stories as well as detailing with others that
results in developing a brand in competitive market.
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Satisfaction: Social media content develops tone for a venture which is important to
humanise business. When a customer comment something and receive personalised responses
then it improves their satisfaction level that results in making the content posted on social media
more effective. They provide long lasting experiences to each and every customer via assisting
marketers to address issues or any complexities through interpersonal dialogues (Burgess,
Marwick and Poell, 2017).
CONCLUSION
Therefore, it is being analysed that digital marketing and suitable application undertake the
suitable approaches in terms of reaching towards the targeted customers. In regard of this, they
also summarise social media in terms of having proper growth and development by considering
the impact of product over an organisation. In regard of this, company also leads to effectively
use social media by offering them proper result which is being enable by company to gain
effective brand recognition in market area.
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REFERENCES
Books and Journals:
Anderson, M. and Jiang, J., 2018. Teens’ social media habits and experiences. Pew Research
Center. 28.
Baker, B. and Yang, I., 2018. Social media as social support in pregnancy and the
postpartum. Sexual & Reproductive Healthcare. 17. pp.31-34.
Bruns, A., 2018. Gatewatching and news curation: Journalism, social media, and the public
sphere (Digital Formations, Volume 113). Peter Lang Publishing.
Burgess, J., Marwick, A. and Poell, T. eds., 2017. The SAGE handbook of social media. Sage.
Cuello-Garcia, C., Pérez-Gaxiola, G. and van Amelsvoort, L., 2020. Social media can have an
impact on how we manage and investigate the COVID-19 pandemic. Journal of clinical
epidemiology. 127. pp.198-201.
Etter, M., Ravasi, D. and Colleoni, E., 2019. Social media and the formation of organizational
reputation. Academy of management review. 44(1). pp.28-52.
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