This report provides a comprehensive overview of digital marketing, beginning with an introduction to marketing principles and the shift towards digital strategies. It explores the marketing mix, communication mix, and the significance of digital marketing and social media marketing in contemporary business environments. Task 1 delves into marketing fundamentals, the 4Ps of the marketing mix, and the various types of digital marketing, including SEO, PPC, and social media marketing. Task 2 focuses on social media content, including video and influencer content, and illustrates the effectiveness of social media campaigns with the example of Starbucks' #ExtraShotOfPride campaign. The report emphasizes the importance of creating engaging content and leveraging social media platforms to reach target audiences, increase brand awareness, and drive sales. The conclusion summarizes the key findings and highlights the transformative impact of digital marketing on traditional business practices.
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