This assignment provides a comprehensive overview of digital marketing, beginning with a definition of marketing and its core principles. It explains the marketing mix (product, price, place, and promotion) and the role of the communication mix within it. The assignment defines digital marketing and social media marketing, emphasizing their importance to contemporary businesses. It then delves into practical applications, demonstrating two effective social media content examples: interactive content and infographics. Furthermore, the assignment explores digital marketing models and standards, including Hofackers' 5 phases of information processing and Lauterborns' 4Cs. The effectiveness of the social media content is also discussed, highlighting its role in enhancing brand popularity and developing transforming ability.
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