Practical Digital Marketing Report: Tesco Case Study

This report delves into the realm of digital marketing, exploring its core concepts and practical applications. It begins by defining marketing and the marketing mix, emphasizing the role of communication within this framework. The report then clarifies digital and social media marketing, highlighting their significance for contemporary businesses. Part A provides a theoretical foundation, supported by academic references. Part B shifts to practical examples, presenting two successful social media content strategies and justifying their effectiveness. The report also includes screenshots of effective marketing campaigns, referencing established digital marketing models. A case study of Tesco PLC's Facebook strategy is presented to illustrate real-world applications. The conclusion summarizes the key findings, underscoring the importance of digital and social media marketing in today's business environment.