Presentation on Practical Digital Marketing Strategies & Concepts

This presentation provides an overview of practical digital marketing strategies and concepts, highlighting the importance of digital channels in modern marketing. It covers the marketing mix components (product, price, place, promotion) and the communication mix, emphasizing the use of social media, advertising, and direct marketing. The presentation also discusses real-world examples, such as TESCO and ASDA, and their respective marketing campaigns, focusing on customer engagement, sales upliftment, and social messaging related to environmental protection. It concludes that effective marketing is essential for creating awareness, promoting products, and gaining a competitive advantage. Desklib provides access to similar solved assignments and study resources for students.

Practical digital
marketing

Table of Contents
SLIDE NOTES................................................................................................................................3

SLIDE NOTES
Slide 3: Introduction:
Digital marketing is the development of digital base channels that is related with search engines.
It is a basic component of marketing that is based on use of online based technologies for the
purpose of using it in mobile phones, desktop computers and other type of digital media
platforms for the purpose of promoting the products and services. Modern day digital marketing
is a enormous system of channels that is used for the purpose of enhancing the process of
promotion in organisations.
Slide 4: Marketing:
Marketing is one of the primary components if commerce and business management. Marjeters
are working towards using it as a technique for promoting the products. It is related with having
market orientation that determines the way markets will be using it as a approach of planning
stage of marketing.
Slide 5: Marketing mix components:
There are some of the specific components that are part of marketing mix it includes:
Product: It is associated with the different product range that is offered by a organisation to its
target segment of customers. It is associated with the perceived value of product that is
experienced by customers.
Price: Price is the monetary value that is to be paid by the customer while offering products to
customers. It is related with the amount of satisfaction that is to be experience by the customers.
It is a notion that customers try to equate the value and satisfaction with the amount of monetary
resources that is paid by the customer.
Slide 6: Place: It is related with and equipped with the position nd the way product is distributed
in a specific format. For the purpose of attracting customers and is easily accessible potential
buyers. It is related with aspects such as way customers are looking for products, spending their
time, distribution strategy and development of stronger sales workforce.
Promotion: It is one of the essential events that is part of traditional marketing communication
mix. It includes different ways in which a specific product or services is promoted among the
target segment of customers. There is use of specific promotion channel and sales strategics for

the purpose of having creativity, innovation and introduction of dramatic changes in the
organisation.
Slide 7: Communication mix is related with use of tools that is used for the purpose of
communicating with the customers and potential base. It includes various dfunctions suchj as
social media, advertising, direct marketing, product packaging, events. Exghinitions.
Slide 8: Digital marketing concept:
Digital marketing is a component that is used based on online based technologies that includes
mobile phones, digital media and other platforms for the purpose of promotion of product and
services. The present scenario there is focus on extending of digital marketing to non internet
channels that is through mobile phones, television. Apart from this digital media marketing is a
scenario that is based on use of various combinations that is search engine marketing, search
engine optimisation, content marketing, campaign marketing, e commerce marketing, influencer
marketing that is to be used as per the requirement and suitability of a particular organisation.
Slide 10: TESCO is willing to achieve high amount of customer engagement by focussing on
sales upliftment and using a prime driven marketing campaign. The main focus of these
marketing campaigns of TESCO is to launch discounting options for their customers. For this
purpose-built brand is willing to launch the customers needs and wants that is to be tailored
effectively. Tecso as a global retail sector brand is willing to use social listening as a tool of
hauging the exact demand of their customers and then further making use of various
customisation tools. It is very important as it is helping in the process of having a emotional
resonance with the customers that can posses a direct impact on the overall strategy.
Slide 11: ASDA is also working towards launching of various social media marketing
campaigns where the main focus is on using the product range and attractive points for the
purpose of attracting the target segment of customers. The main emphasis of this marketing
brand is to use social media platforms top target the millenarian generation thorough improving
the present customer engagement and customer interaction in the organisation.
Slide 12: Digital marketing:
In the world of marketing it is crucial for a businesses to promote its products and services
through digital marketing in order to attract customers in an effective manner. It helps a business

to minimize its advertising cost as it comparatively affordable when compare to traditional
marketing. Moreover, it has the ability to be interactive with customers which enables a business
to have a better connect with its customer base.
Social media marketing:
Social media marketing has become one of the most effective tools for a business in order to
reach a customer base in an effective manner. It also provides the ability to digitally advertises
and promote the products and service of a brand. In marketing social media plays a key role as it
helps a business to grow its audiences with minimal financial resources. Moreover, it helps a
business to establish loyal and increase engagement with their customers.
Slide 14: ASDA has revealed a new tag line the main objective is to launch it in the advertising
campaign.
Slide 15: TESCO has launched a marketing campaign the main emphasis is on the focus of
recycling of products. The main social message that is offered through this campaign is related
with protecting of environment.
Slide 16: It is concluded from the above made analysis that marketing essential is one of the
important aspects that is related with the roles and responsibility of organisation towards their
customers. The main focus of the function is to create high amount of awareness and further
promote the products to gain a competitive advantage.