BMP3006 Practical Digital Marketing: Role of Social Media Marketing

This report discusses the significant role of social media and digital marketing in modern business, emphasizing their impact on visibility and brand awareness. Part 1 defines marketing, explains the marketing mix (4Ps and 7Ps), and details digital and social media marketing. It highlights the importance of these strategies for contemporary businesses due to their cost-effectiveness and wide reach. Part 2 presents successful social media campaigns from Domino's and Nike, analyzing their effectiveness in engaging consumers and increasing brand awareness. The report concludes that social media marketing is essential for businesses to enhance customer engagement, track campaigns, and improve overall profitability and growth.

Practical Digital
Marketing
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INTRODUCTION...........................................................................................................................3
PART 1............................................................................................................................................3
PART 2............................................................................................................................................6
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10
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INTRODUCTION
Social media and digital marketing is significantly playing essential role in organisation
marketing strategy that allows them to enhance their visibility and brand awareness in a market
segment (Al Abbas, 2021). These platforms are cost and time effective that facilitate
organisation to influence large base of consumer’s attention. It also provides business
organisation a significant opportunity to connect with that consumers on regular basis and
enhance their loyalty, trust and satisfaction level. In this report discussion has been conducted on
role of social media and digital marketing.
PART 1
Explain what marketing is
Marketing is done as an activity that a company conduct with an aim to promote their
products and services in marketplace. Marketing is playing essential role that help organisation
to attract large base of consumers towards their band. This process includes creating,
communication, exchange and delivery of services and goods to consumers. Main motive behind
this is to enhanced sales, profitability and value. This process include act of buying and selling in
which organisation under take advantage of different type of marketing techniques and tools in
order to influence mindset of consumers.
Explain what the marketing mix is and where the communications mix fits
4P's of marketing is basically termed as models that allow company to maximize
components of their marketing mix along with the manner in which they introduce new product
or service within market place. 4 P's of marketing facilitate organisation to effectively find their
marketing option by focusing upon 4 aspects such as price, promotion, place and products that
allow companies to emphasize upon needs and demands of consumers. In terms with 7 P's of
marketing mix it includes elements like price, place, physical evidence, promotion, process and
people. With the help of these elements company can take advantage of effective marketing tool
and can further implement the same in their marketing plan. This will allow company to enhance
their sales as well as profitability. It has been evaluated that communication mix in crucial tools
through which company can ensure effective communication with consumers. It basically
includes advertising, social media, direct marketing, product packing, exhibition events, website
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and more. By taking advantage of communication mix with the marketing mix planning
company can determine potential set of consumers and can further communication with them.
These communications strategy will allow company to strengthen relationship with consumers.
Explain what digital marketing is
Digital marketing is acting as online marketing that an organisation conducts with the
help of internet. Main aim of this marketing is to influence attention of large base of consumers
irrespective of geographical location (Hestia and Gunawan, 2021). It is a cost-effective and time
effective method that allows companies to promote their services brands and products with
potential set of customers. This marketing offers wide range of digital marketing platforms such
as web based advertising, social media marketing, email marketing, multimedia message and
other form of digital marketing channel. It has been identified that digital marketing in today's
world is playing important role that allow modern businesses to maximize their competitiveness
and visibility in market segment. With the advantage of the different type of digital marketing
tools and techniques companies can conduct their marketing process. With the help of online
based digital technologies organisation can promote their products and services in effective
manner. In addition to this it has been evaluated that by taking advantage of digital marketing
organisations are significantly influence attention of consumers on large scale. This marketing is
cost effective and offer convenient as well as easy way to companies through which they can
gain the opportunity of influencing attention of large pace of consumers towards brand.
Explain what social media marketing is
Social media marketing is mainly termed as use of social media as well as social
networks as to promote organisation products, services and brand. Social media is a powerful
tool through which organisation influence consumer attention with the help of different
techniques and measures. In addition to this it has been evaluated that social media is playing
important role in today's business world as it allow companies to engage with existing consumers
and attract new set of potential consumers with the help of attractive techniques. Self generated
content is an effective form of social marketing that organisation takes use of in order to
influence consumer’s attention (Amelda, Alamsjah and Elidjen, 2021). This is defined as an
efficient measure that allows company to influence consumer this platform also facilitate
company to identify actual consumers demand as well as needs. This marketing is playing
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significant role through which organisation can enhance their marketing activities effectiveness.
This platform also facilitate organisation to gain opportunity to maximize that brand awareness
and enhance traffic in order to gain more productivity and profitability.
Explain why digital marketing and social media marketing are all important to contemporary
businesses
Marketing and social media marketing are playing important role to contemporary
business, as it has been identified that approximately all individuals around the world are taking
use of internet and are active on social media platforms. This provides significant opportunity for
organisation to attract consumers towards their offering in a well defined and effective manner.
Social media and digital marketing offer wider space through which company can attract
consumer attention irrespective of geographical location. It has been evaluated that individual
spend most of their time on mobile phones (Maturure and Rakemane, 2021). This significantly
provides an opportunity through which companies can enhance their consumer base. Twitter,
Instagram, Facebook, YouTube are some of the attractive social media sites through which
companies can attract consumers. Both of these are playing essential role through which
organisation can significantly make improvement in their brand awareness. Furthermore, it has
been underlined that it is a cost effective method that facilitate organisation to engage with their
consumers 24/7. It effectively helps in enhancing brand loyalty and also allow organisation to
satisfy customers issues in time effective manner. It significantly leads towards increasing
overall satisfaction level of customers. It has been identified that digital marketing is playing
important role in contemporary business through which organisation can track and monitor their
campaigns. By making investment in digital marketing organisation can track actions with an
aim to drive better results. It helps company to foster their growth. Thus according to the analysis
it has been identified that both digital marketing and social media marketing is an essential
element for contemporary businesses through which organisation can significantly enhance their
profitability productivity at great extent. It also allow organisation to maximize their overall
growth in effective manner and sure long-term sustainability.
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PART 2
Present two examples of social media contents that really works and justify why
Social media campaign of Domino’s
This has been evaluated that, Domino's Pizza led a mission that duly helped in brought down
cost of pepperoni passion pizza. As per the analysis it has been determined that, the real cost of
this pizza was 15.99 euro's then, at that point each time Twitter clients posted the hash label let’s
do lunch. This was basically termed as tweets for treats campaign. It began from 9:00 AM to
11:00 AM since fifth March (Mehrotra and Siraj, 2021). It gave adherents to purchase pizza at a
less expensive cost. At the point when individuals will tweet the photograph of pizza composing
hash label how about we eat then they are given the pizza at a lower cost of just 6.5 euros. This
was an effective social mission. There were parcel of individuals who posted the tweet's. In this
manner it was the most straightforward route for Domino's Pizza to expand the deals of
pepperoni pizza. It gave assistance two this organization in expanding the mindfulness just as
income for the organization. Thus, it has been identified that Social media campaigning is useful
to arrive at likely clients in a second.
Social media campaign of Nike
In terms with Nike, it has been determined that Nike has showed a drive for managing social
media marketing in house. This is giving assistance to deal with the digital advertising efforts of
the organization and draw nearer to the fans and adherents. This social media group of
organization has permitted online networks from Portland to re-appropriate obligation regarding
overseeing advertising of their brand new shoes with the clients. It has been evaluated by Digital
marketing experts that the part of organizations in social media is useful for the organization in
changing the advertisers to turn out to be more certain about the improvement of systems and
arriving at possible clients (Mofor-tawo, 2021). It has additionally given assistance in causing
the Customers to feel more important. Furthermore, it has been identified that Nike is having 318
social media profiles which are useful in taking into account a large number of individuals from
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different geographical locations. In addition to this, it has been evaluated that there are many
sportswear giant championship which are situated in social media with respect to this of Nike.
You will provide screen shots of effective campaigns which you will insert into your word
document. Established models and standards for digital marketing should be referred to
Figure 1Nike Instagram campaign
Figure 2Dominos marketing campaign
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Why social media content is effective?
Social media is the best strategy utilized by organizations for arriving at a great many
clients in less time. There are various advantages of utilizing social media stages and a portion of
these are being discussed -
Consumer in control –
It has been identified that Facebook, Instagram are playing important role as a social
media website that allows organisations to effectively control their consumers by attracting the
attention with the help of different attractive strategies and practices. Main objective of this
website is to manage consumer engagement in effective manner and continuously make them
stick with organisation. It also allows company to maintain friendly relationship with consumers
and engage them with brand. With the help of different attractive offers campaigns and other
features. It also helps companies to maintain regular communication with consumers that further
aid organisation to make increase in overall revenue and sales.
Convenience –
Social media provide business organisation a platform through which they can gain maximum
number of consumers (Tanuwijaya and Mulyandi, 2021). However in this company face
challenges in terms of managing their consumer’s interest. With the help of different
advertisements on Facebook, Instagram and Twitter organisation can significantly in these
consumers view point and can further implement strategies accordingly as to attract them in
effective manner. Internet provides significant platform through which company can undertake
advantage of different type of social media platforms can advertise significantly about their
product service and brand can take feedback and reviews from buyers. It help companies to also
take recommendation from consumers and further implement the same in order to enhance their
value that maximize consumers overall satisfaction level.
Loyalty
Social media is playing important role that allow business organisation to stay connected with
customers and effectively resolve their issues and other challenges in effective manner. With the
help of social media companies also take advantage of feedback and recommendation from
customers and make them feel valuable for business growth and development. Social media size
also allow consumers to mention their dislike and interest about the product that help company to
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developed a marketing strategy in order to influence consumers and effective manner with the
help of effective advertising techniques (Soares and Sousa, 2021). Social media marketing play
essential role that enhance organisation return on investments. It is also a cost effective measures
that allow organisation to ensure maximum sales and growth.
CONCLUSION
According to the above mentioned report it has been concluded that social media marketing
is playing important role in today's business world that allow organisation to take advantage of
various form of approaches techniques and tools such as Facebook, online campaigns, Twitter,
content marketing strategy and further allow them to influence attention of large number of
consumer segment. These platforms are cost and time active through which company can
enhance their profitability and can be sure maximum revenue.
REFERENCES
Books and Journals
Al Abbas, A., 2021. Toward Successful Social Media Viral Marketing: A Knowledge
Management Approach. The Importance of New Technologies and Entrepreneurship in
Business Development: In The Context of Economic Diversity in Developing Countries:
The Impact of New Technologies and Entrepreneurship on Business Development, 194,
p.377.
Amelda, B., Alamsjah, F. and Elidjen, E., 2021. Does The Digital Marketing Capability of
Indonesian Banks Align with Digital Leadership and Technology Capabilities on
Company Performance?. CommIT (Communication and Information Technology)
Journal, 15(1), pp.9-17.
Hestia, C. and Gunawan, C., 2021. The use of social media for marketing activities in marketing
the products of the mokko factory in the city of Sukabumi. JURNAL EKONOMI,
MANAJEMEN, BISNIS, DAN SOSIAL, 1(3), pp.190-196.
Luo, J., Toth, Z., Liu, M.J. and Yuan, R., 2021. Social media-related tensions on business-to-
business markets–Evidence from China. Industrial Marketing Management, 93, pp.293-
306.
Maturure, R. and Rakemane, D., 2021. Marketing of Library Collections and Services in the
Twenty-first Century Environment: The Use of Social Media Technologies. Examining
the Impact of Industry 4.0 on Academic Libraries, p.191.
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Mehrotra, A. and Siraj, S., 2021, January. Social Media Marketing-An Effective Solution for
Non-Profit Organizations. In 2021 11th International Conference on Cloud Computing,
Data Science & Engineering (Confluence) (pp. 1072-1077). IEEE.
Mofor-tawo, F.T., 2021. Brand marketing of luxury products in the United States.
Petrova, M., Sen, A. and Yildirim, P., 2021. Social media and political contributions: the impact
of new technology on political competition. Management Science, 67(5), pp.2997-3021.
Soares, D.B. and Sousa, B.B., 2021. The role of communication in consumer behavior in social
and nonprofit marketing: the case of psp in Portugal. International Review on Public and
Nonprofit Marketing, pp.1-13.
Tanuwijaya, J. and Mulyandi, R., 2021. Pengaruh Viral Marketing dan Turbo Marketing
Terhadap Keputusan Pembelian Skincare Somethinc. Jurnal Sosial Sains, 1(5), pp.368-
373.
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