This portfolio presents a comprehensive marketing campaign developed for Adidas 4DFWD Running Shoes, outlining campaign objectives, measurement of success, and a detailed campaign plan across various digital communication channels including Facebook, Instagram, Twitter, YouTube, and the Adidas website. The campaign leverages the AIDA model to attract attention, generate interest, create desire, and drive action among the target audience. Each communication channel is strategically utilized with specific content and approaches tailored to its user base. The portfolio also includes a reflection on the campaign's strengths and weaknesses, discussing the effectiveness of social media platforms in increasing brand awareness, customer loyalty, and sales. The overall goal is to enhance Adidas's brand image and market presence through a cohesive and engaging digital marketing strategy. Desklib provides access to similar assignments and study tools.