Prada Group: In-depth Company Profile, History, and Operations

This document provides a comprehensive company profile of the Prada Group, a leading player in the luxury industry. It details the history of the group, starting with the opening of the first Prada store in Milan in 1913 by Mario Prada. The profile highlights the evolution of the group under Miuccia Prada and Patrizio Bertelli, who pioneered a new business model emphasizing direct control and rigorous quality. It showcases the various brands under the Prada Group umbrella, including Prada, Miu Miu, Church's, Car Shoe, and Pasticceria Marchesi, each with its unique style and market positioning. The document describes the group's manufacturing processes, including its company-owned sites and external suppliers, emphasizing the importance of raw materials and the group's commitment to quality and craftsmanship. It also discusses the group's creative approach, which combines intellectual curiosity and cultural interests to produce innovative designs. The profile highlights the group's global distribution network and its commitment to adapting to market demands. It provides insights into the group's financial performance, including its listing on the Hong Kong Stock Exchange. The document emphasizes the group's dedication to creativity, raw materials, and production processes, illustrating its position as a leader in the luxury market.