Pre-Placement Evaluation Report: Darwin & Wallace Business Analysis

This pre-placement evaluation report analyzes the business environment of Darwin & Wallace, a collection of neighborhood bars in the UK. The report utilizes PESTLE, SWOT, and Porter's Five Forces analyses to assess external factors, internal strengths and weaknesses, and competitive forces within the food and beverage industry. It examines the impact of political, economic, social, technological, environmental, and legal factors (PESTLE) and identifies strengths, weaknesses, opportunities, and threats (SWOT) as well as the competitive dynamics using Porter's Five Forces. The report also explores two key management practices: reward systems and training and development, and their impact on employee performance. Furthermore, it includes a personal skill audit to reflect on professional development gained from workplace practices, emphasizing the importance of self-evaluation and identifying areas for improvement. The report concludes with a discussion of the skills, knowledge, and competencies required for professional development within the context of the Darwin & Wallace business model.

PRE-PLACEMENT EVALUATION
REPORT

Table of Contents
PRE-PLACEMENT EVALUATION REPORT.............................................................................1
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
Pestle Analysis............................................................................................................................3
Swot Analysis..............................................................................................................................5
Porter five forces Analysis..........................................................................................................6
Two management practices.........................................................................................................7
TASK 2............................................................................................................................................8
Personal skill audit to reflect on personal development from workplace practices....................8
Skills, knowledge and competencies required from workplace for professional development. .9
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Pre-placement evaluation report helps in determining ability of a person to perform certain
task. The study is based on work-based learning which will outline business environment of
Darwin and Wallace. It is a new project which is a collection of neighborhood bars inspired from
local areas. The place is different not just with respect to crowd but also from competitors in the
industry. The report will imply use of pestle, Swot and Porter five forces analysis to develop
understanding over business environment. Further it will discussion professional and person
development of individual from work environment.
TASK 1
Pestle Analysis
PESTLE analysis is a tool that helps an organization to understand the external factors
that are existing in the environment and which may impact the performance of the company. It
helps to identify the impact of different factors which are as follows-
Fi
gure 1 : PESTLE analysis
Source : (PESTLE analysis, 2016)

Political-
There are various political factors that can impact the operations of Darwin and Wallace. Trends
that are prevalent in food and beverage industry may impact the production and distribution
process of the company(Peters, 2019). There are various policies of the Government of UK such
as rule related with providing nutritional information etc. are changing the perceptions of the
consumers towards the food industry. Darwin and Wallace should consider healthier food
options in their menu(Moscardo, 2015).
Some other political factors that may impact the operations of company are rate of inflation and
taxation in UK, cost to company for exporting or importing the food items, policies related with
health etc.
Economical-
There are various economical factors that can impact the operations of Darwin and Wallace.
Level of economic development of UK , rate of unemployment can also affect the scale of
operations of the company. Post Brexit, the food and beverage industry UK is facing various
challenges such as it has an impact on the exports of food items etc. The convenience in buying
food will provide an opportunity to Darwin and Wallace for increasing the sales of food and
drinks.
Social-
There are various social factors that can impact the operations of Darwin and Wallace. Trends in
food and beverages industry of UK has changed the expectations of consumers from food and
drink companies(Allen, 2018). Nowadays, most of the consumers are preferring healthy and
organic food items. There is a change in the lifestyle of peoples and the concern of consumers
mainly young generation towards organic food has also increased. Therefore, Darwin and
Wallace should launch new organic food items in its existing range of food and drinks. To attract
more and more customers company can change the appearance of bars, interior designs etc.
Technological-
There are various technological factors that can impact the operations of Darwin and Wallace.
Technological factors plays an important role in providing competitive advantage to companies.
Darwin and Wallace should consider technological factors for improving the technology of
producing food items, effective packaging etc. Company can also increase the investment for
promoting its products.

Environmental-
There are various environmental factors that can impact the operations of Darwin and Wallace.
Company should consider the rules and regulations of Government in respect of impact of
production and distribution of food and drinks to the consumers. Darwin and Wallace is playing
an important role by becoming a part of Sustainable Restaurant Association since, it has started
the business.
Legal-
There are various legal factors that can impact the operations of Darwin and Wallace. Company
has to comply the regulations of Data Protection Act for protecting the data related with the
customers of the company. It also has to consider the rules and regulations of various acts for
protecting the patent rights etc.
Swot Analysis
SWOT analysis is a framework that helps a company to understand its strengths,
weaknesses of internal environment and threats and opportunities that are present in external
environment.
Strengths- One of the major strength of Darwin and Wallace is that it has unique bars that
provides a wide range of food items and drinks. Company has taken the inspiration of launching
these unique bars from local areas of UK.
Darwin and Wallace offers unique services to the customers such as unique space in the
restaurants. The bars of the company is having differentiated features from each other not only
different from the crowd.
Weaknesses- Darwin and Wallace is making huge investments for opening new bars and
restaurants that are offering more than 100 coffees at different locations this may impact the cash
flows and profitability of the company.
Threats- Company is facing a threat of intense competition from other companies that are
operating in food and beverage sector of UK. Major competitors that are giving tough
competition to the company are The Ledbury, The Wolseley etc.
Opportunities- Darwin and Wallace has various opportunities for future growth of the company.
It can enter into global market for offering organic food items and different flavors of drinks etc.
This will help the company to gain competitive advantage over its competitors.

Porter five forces Analysis
Porter's five forces model helps an organization to understand the different competitive
factors and forces that may impact the profitability of the company. These are as follows-
Threat of new entrants- New companies that may enter the food and beverage industry may
impose a threat for Darwin and Wallace. Company should invest funds for conducting research
activity so that, innovative ways of production can be determined.
Suppliers bargaining power- Major suppliers who are in dominant position will have the power
of charging high prices for the raw materials. This will impact the profitability and sales of
Darwin and Wallace(Nandonde, 2019).
Fig
ure 2 : Porter five forces model
Source : (Porter five forces model, 2018)

Buyer's bargaining power- In food and beverage sector, consumers are having their diverse
needs and demands. If the buyers of Darwin and Wallace is having high bargaining power then,
they can easily get high discounts from the company. To reduce the impact of buyer's bargaining
power, Darwin and Wallace should innovate and launch new products. This will also help the
company to increase the sales.
Competition among existing companies- The level of competition among the existing
companies of food and beverage sector of UK will impact the prices that Darwin and Wallace is
charging from the consumers for food items and drinks. The company can face intense
competition from other competitors like Associated British Foods Plc, Premier Foods Plc.
Threat of substitutes-
Substitute products that are offered by other companies in food and beverage industry can also
affect the sales and profitability of Darwin and Wallace. Company should make efforts for
becoming service oriented so that, sales of the products of the company will not be affected by
the substitutes available in the market.
Two management practices
Management practices can be defined as the methods of working that uses by managers
of an organisation with the main aim of improving effectiveness of working system. There are
various management practices that have a great impact on the performance of employees of
Darwin & Wallace restaurant. Some management practices includes: employees relation, reward
system, training & development, flexibility or work life balance etc. Darwin & Wallace
restaurant use the best management practices which are defined as below:
Reward system: Rewards system can be defined as achievement and all the benefits
including financial and non-financial received by employees for their performance. The main
aim of using this practice of Darwin and Wallace is to motivate their employees towards
achieving determined goals. When employees join an organisation that time they have different
type of expectation. Some employees want to get promoted and some employees want to achieve
rewards and benefits. For fulfilling their expectations it is important for manager to provide them
extra benefits (Donate and de Pablo, 2015). It helps them in retaining their potential employees
which decrease their recruitment cost.
Darwin and Wallace more focus on satisfying their workers because it increases their
reputation and positive image and also increase customers loyalty with them. Reward

management deals with all the policies and processes that provides guarantee to their employees
that their contribution to the business is recognised by all means as financially and non
financially. It gives reignition to employees who perform beyond their expectation and they
appreciate them in front of all employees which increases their morale and self esteem.
Training and development: Training and development is a subsystem of the company in
which the company focuses on the improvement of the performance of their workers. Training in
Darwin and Wallace can be defined as a educational process including sharpening and
strengthening of concepts, skills and changing of attitude of employees. Each employee has
different type of skills and speciality than others and some employees has weakness which they
want to improve in order to perform better from others. For solving and making all employees
able, Darwin and Wallace restaurant provides training opportunity and invest more in this
programme. It is beneficial for employees as well as employer as employee can get promotional
opportunities by increasing their skills and productive work. Employer can also achieve their
goals as they can increases their sales and profitability (Wiengarten and et.al., 2016).
Darwin and Wallace Italian restaurant has a unique collection of independent
neighborhood bars who wants to create interesting and tasty dishes. It can produce sustainable
products which possess great value and for that it concentrates on their employees because
employee are the key element that helps them to a great extent in achieving their goals. It tells
and teach their employees the way of behaving and serving food and drinks to their guests and
customers. This training helps them a lot as it is their best strategy of attracting more customers
towards their food and drinks. It also makes them able to being in a competition.
TASK 2
Personal skill audit to reflect on personal development from workplace practices
The personal audit is help to reflect on the development ares areas of work in order to
achieve goals and objectives of firm. It is effective and valuable for manage the changes in own
for work and for best productivity. Personal development policy is effective and valuable for the
growth and manage effectively. Personal development is effective and valuable to changes in
their own. This development can be major by the self evaluation by SWOT analysis own (Jiang,
2015). With the help of SWOT analysis employees are able to know about their own abilities
like strength, weakness, opportunities and threats. The discipline and work related preferences
are help to manage their own effectiveness at work place in effective manner. With that

employees of Darwin and Wallace company. It is the uniquely defined designed company by
observing whole market. They are collect bars more for the home street mains for the work.
Personal audit is good way for an individual to identify their strength and weakness. By this
employees is able to work in discipline manner and work related preferences.
Discipline and work related preferences are effective and valuable for management of
their own work. To become a personal development there is needs for proper planning regarding
to the define needs and goals of employees. With the help personal analysis management is able
to work in discipline manner and taking fewer time in contrast. Their ability and achievements
are also improve by the personal development growth. Weaknesses are the hurdle of work done
in effective manner. In that self audit is help to aware about their own weakness. By this
employees are able to overcome that weakness for improve their abilities for the work. Those are
changes which are effectively considers by the employees for better work of result. With the help
of audit this help to improve self awareness, discipline quality for work to employees. In that
also special support required to employees for improving those in manner to achieve goals and
objectives of their personal growth. Those are important and valuable for the improvement of
work.
Skills, knowledge and competencies required from workplace for professional development
For the professional development there is required some skills, knowledge and
competencies from the workplace which are as follows:
Team work and collaboration
Team work and collaboration is very important aspects which is effective and valuable
for the company to achieve their professional goals and objectives. Employees are give their hard
contribution to help others for work then professional development is assists in effective manner.
It has the great and valuable for the work (Ahn, Lee and Yun, 2018). Staff members are
supportive then it had been effectively work by the employees for develop their professionalism.
Active listening and effective communication
Active listening and effective communication is effectively manage by the employees at
workplace. It is very important and essential skills of employees for develop their
professionalism at workplace. With the help of active listening employees are able to listen
effectively what manager saying about the process and system of work. That is help to done

work in effective and in calculative ways. That is help to develop professionalism of employees
which is required form the workplace.
Professionalism and work ethics
Ethics is the effective and valuable for develop professionalism at workplace. Ethics is
helpful for manage their own growth and personal at workplace. Employees are manage their
work and behave ethically with other peoples and employees then employees are able to done
work in effective manner. Ethics is the best for improve and develop their professionalism at
workplace.
Critical thinking and problem solving
Critical thinking and problem solving is the effective and valuable for the growth of
employees. This help to develop employees critical thinking and problem solving skills. This
also required from the workplace to develop their own professionalism at workplace in order to
achieve goals and objectives of team (Wiyono, 2018). It is the best and better ways of improving
the professionalism at workplace. By this they are able to give critical thinking and give best
solution for any situation.
Leadership and project management
leadership and project management is effective and valuable for the develop the
professionalism at workplace with the help of knowing their won strength and weakness. By this
they are able to give their clear direction about the work to employees and others. This is also
effective and valuable skills which leadership and management at workplace.
Those are the skills and competencies which are help to develop professionalism at
workplace.
CONCLUSION
The report summarized about business environment of Darwin and Wallace which is new
bar project which is an inspiration from local areas. In accordance with study, it is determined
that major strength of Bar is its design and collection which is inspired from local areas but is
presented in unique form in comparison to competitors. On the other hand, study outlined
influence of economic and social factors which can major impact functions of new project. Thus,
it concluded with personal skill audit which reflected on personal development of individual on
the basis of work environment.

REFERENCES
Books and Journals
Ahn, J., Lee, S. and Yun, S., 2018. Leaders’ core self-evaluation, ethical leadership, and
employees’ job performance: The moderating role of employees’ exchange
ideology. Journal of Business Ethics. 148(2). pp.457-470.
Allen, K. E. and Ward, R., 2018. Local Food Entrepreneurship Support, Needs and Gap Analysis
Donate, M. J. and de Pablo, J. D. S., 2015. The role of knowledge-oriented leadership in
knowledge management practices and innovation. Journal of Business Research. 68(2).
pp.360-370.
Jiang, Z., 2015. Core self-evaluation and career decision self-efficacy: A mediation model of
value orientations. Personality and Individual Differences. 86. pp.450-454.
Moscardo, G., Minihan, C. and O’Leary, J., 2015. Dimensions of the food tourism experience:
building future scenarios. The Future of Food Tourism: Foodies, Experiences,
Exclusivity, Visions and Political Capital, Channel View Publications, Bristol.pp.208-
222.
Nandonde, F. A., 2019. A PESTLE analysis of international retailing in the East African
Community. Global Business and Organizational Excellence. 38(4). pp.54-61.
Peters, D. J. T. and Giacumo, L.A., 2019. A Systematic Evaluation Process: Soliciting Client
Participation and Working in a Cross‐Cultural Context. Performance
Improvement, 58(3), pp.6-19.
Wiengarten, F. and et.al., 2016. Risk, risk management practices, and the success of supply
chain integration. International Journal of Production Economics. 171. pp.361-370.
Wiyono, B. B., 2018. The effect of self-evaluation on the principals’ transformational leadership,
teachers’ work motivation, teamwork effectiveness, and school
improvement. International Journal of Leadership in Education. 21(6). pp.705-725.
Online-
PESTLE analysis. 2016. [Online] Available Through :
<https://www.business-to-you.com/scanning-the-environment-pestel-analysis/>

Porter five forces model. 2018. [Online] Available Through :
<https://www.cgma.org/resources/tools/essential-tools/porters-five-forces.html