Premier Inn: Social Media Advertising and Brand Awareness Research

This research project, conducted by a student, investigates the impact of social media advertising on the brand awareness of Premier Inn. The study outlines the research aim, which is to determine how social media advertising influences a company's brand awareness, and sets objectives to understand brand awareness, identify social media advertising types, analyze their impact, and evaluate relevant factors. The research employs a mixed-methods approach, including an abductive approach and quantitative methods involving questionnaires to collect data from Premier Inn employees, with a focus on confidentiality and ethical considerations. The project addresses ethical issues, such as gathering company-sensitive information, and ensures compliance with security guidelines. The student provides an overview of the research methodology, data collection methods, and ethical considerations. The project also includes supporting documents like information sheets, consent forms, and questionnaires. The supervisor confirms the accuracy of the student's ethical statement and recommends approval, with the project's ethical status confirmed.

APPLICABLE TO ALL UNDERGRADUATE AND TAUGHT POSTGRADUATE PROGRAMMES
Please complete and return via email to your Project / Dissertation Supervisor along with the
required documents (shown below).
SECTION A: TO BE COMPLETED BY THE STUDENT
Before completing this section students should consult their Course / Module handbook alongside
appropriate ethical guidelines. The student’s supervisor is responsible for advising the student on
appropriate professional judgement in this review.
Please ensure that the statements in Section C are completed by the student and supervisor prior
to submission.
Project Title: Individual research project
Student:
Student number:
Course:
Supervisor:
Project start date
SECTION B: PROJECT OUTLINE (TO BE COMPLETED IN FULL BY THE STUDENT)
Issue Please provide sufficient detail for your supervisor
to assess strategies used to address ethical issues
in the research proposal
Aim / objectives of the study
These need to be clearly stated and in
accord with the title of the study.
(Sensitive subject areas which might
involve distress to the participants will be
referred to the Course Approval Panel).
Research aim
To determine ways which show impact of social
media advertising on brand awareness of a
company. A study on Premier Inn
Research objective
To understand the concept of brand awareness.
To determine different types of social media
advertising that Premier Inn may adopt.
To analyze impact of social media advertising on
brand awareness of Premier Inn.
To evaluate different factors Premier Inn need to
consider while adopting social media advertising.
Brief overview of research methodology
The methodology only needs to be
explained in sufficient detail to show the
approach used (e.g. survey) and explain
Research methodology is considered as method
which is adopted by a researcher for attaining their
desire goal as well as objectives in successful
manner. In respect of respective research, project
manager had used numbers of methods such as

the research methods to be used during
the study.
abductive approach , quantitative method and for
that investigators develop questionnaire so that
they gather authenticate information. In addition to
this project manager also opt for the primary
sources for collecting information or data related to
the topic. Moreover research philosophy used by
researcher is positivism because that will help in
conducting effective observation for gather reliable
data. Project manager also select proper sample
size who will fill questionnaire based on research
aim and objective.
Does your study require any permissions
for study? If so, please give details
Yes, the permission will be taken from the Premier
Inn and its employees.
Participants
Please outline who will participate in your
research. If your research involves
vulnerable groups (e.g. children, adults
with learning disabilities), it must be
referred to the Course Assessment Panel.
The participant of the respective research are
adults as they are employees of respective
company. It is so because they are the one who
will provide authenticate as well as reliable
information about topic.
Access to participants
Please give details about how participants
will be identified and contacted.
The participant of the respective research will be
assessed through the notice as well as by
conducting the common meeting. Through meeting
issues as well as quarries of the participants can
be resolve properly.
How will your data be recorded and
stored?
In order to record as well as store information
related to the topic project manager of research will
use computer which is allotted by the firm.
Confidentiality
Please outline the level of confidentiality
you will offer respondents and how this
will be respected. You should also outline
about who will have access to the data
and how it will be stored. (This should be
included on information sheet.)
The information which is gather by the researcher
are kept in confidential manner as well as it will be
only be operate by the authorized person. Along
with this, in order to kept information in more
secure and confidential way researcher will use
cloud computing software.
Anonymity
Do you intend to offer anonymity? If so,
please indicate how this will be achieved.
Yes, in this personal identify of the person is not
disclosure to anyone.
To what extent could the research induce
psychological stress or anxiety, cause
harm or negative consequences for the
participants (beyond the risks encountered
in normal life). If more than minimal risk,
you should outline what support there will
be for participants.
According to the project manager he try to full fill all
the ethical and legal concern while conducting the
research work. This will help in determine that
there is very low level of stress, anxiety and
psychological issues while conducting research.
Does the project include any security The sensitive information in the research is

sensitive information? Please explain how
processing of all security sensitive
information will be in full compliance with
the “Oversight of security - sensitive
research material in UK universities:
guidance (October 2012)” (Universities
UK, recommended by the Association of
Chief Police Officers)
considered as the respond of the respondents. It is
so because that will include information related to
the company as well as its working condition.
SECTION C – SUMMARY OF ETHICAL ISSUES (TO BE COMPLETED BY THE STUDENT)
Please give a summary of the ethical issues and any action that will be taken to address the
issue(s).
While conducting the research project manager go through several ethical issues which impact
on their outcome such as there are some information about the company which are essential to
gather but it is hard to gather in the ethical manner. In addition to this other ethical issues which
are experience by project manager is that it is essential for them to work according to the legal
aspects but in order to gather more authenticate information they need to unfollow the ethical
concern which is ethical issue for the.
SECTION D – ADDITIONAL DOCUMENTS CHECKLIST (TO BE COMPLETED BY THE
STUDENT)
Please supply to your supervisors copies of all relevant supporting documentation electronically. If
this is not available electronically, please provide explanation and supply hard copy
I have included the following documents
Information sheet Yes  Not applicable 
Consent form Yes  Not applicable 
Questionnaire Yes  Not applicable 
Interview schedule Yes  Not applicable 
SECTION E – STATEMENT BY STUDENT
I confirm that the information I have given in this form on ethical issues is correct.
Signature Date:
Affirmation by Supervisor
I can confirm that, to the best of my understanding, the information presented by the student is
correct and appropriate to allow an informed judgement on whether further ethical approval is
required. (Electronic signatures are acceptable).

Signature Date:

SECTION F: SUPERVISOR RECOMMENDATION ON THE PROJECT’S ETHICAL STATUS
Having satisfied myself of the accuracy of the project’s ethical statement, I believe that the
appropriate action is:
Approve
Approve subject to recommendations [please specify]
Approve subject to conditions [please specify]
The project proposal needs further assessment by a representative of
the Business School Research Ethics Committee
The project needs to be returned to the student for modification prior to
further action (details of required modifications must be provided)
Reject
All documentation must be submitted according to the instructions in your Course / Module
handbook.
The completed form should be submitted to a Turnitin submission point on the Dissertation
VLE site for future reference.