This report provides an analysis of Premier Inn's organisational structure and the internal and external factors impacting its business environment. It discusses the organisational structure adopted by Premier Inn to efficiently manage its operations, including its HR and finance departments. The report uses SWOT and PESTEL analyses to evaluate the company's strengths, weaknesses, opportunities, threats, and the political, economic, social, technological, environmental, and legal factors affecting it. The impact of COVID-19 and other environmental uncertainties are also considered, and the report concludes by highlighting the importance of proactive environmental analysis for business protection. Desklib offers a variety of resources, including past papers and solved assignments, to support students in their academic endeavors.