MGBBT0UBN - Premier Inn: Understanding Business Organisations

This case study provides an in-depth analysis of Premier Inn's business organization and its surrounding environment. It explores the organizational structure of Premier Inn, highlighting the roles and responsibilities of various departments such as front office, sales, logistics, human resources, finance, and food and beverage. A SWOT analysis is conducted to evaluate the company's strengths, weaknesses, opportunities, and threats within the hospitality industry, considering factors like global presence, brand image, economic uncertainties, and competition. Furthermore, a PESTLE analysis examines the external factors impacting Premier Inn's operations, including political, economic, social, technological, legal, and environmental influences. The study concludes that understanding the business environment is crucial for Premier Inn to navigate challenges, capitalize on opportunities, and maintain a competitive edge. Desklib offers a range of solved assignments and past papers for students.

Understanding
Business
Organisations

TABLE OF CONTENT
INTRODUCTION ..........................................................................................................................3
MAIN BODY...................................................................................................................................3
Organisational structure of the premier inn ................................................................................3
Business Micro environment with using SWOT analysis...........................................................5
Business environment using the PESTLE analysis ....................................................................6
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Business organisations are mainly recognized as the entity established for earning the
profits and achieving the revenues by operating in the dynamic environment . The business
organisation are mainly comprise of various personnels which are employed for working
efficiently as for growing the company and achieving the profits as by mitigation various
challenges faced while operating in the dynamic environment. While understanding the
surrounding of the business it mainly comprise of al the factors impacting the business and its
workings. Premier inn is the largest hospitality serving various consumers with affordable
accommodation, food and beverages services. The hotel is established at variety of locations as
for attracting range number of guest for obtaining the best experience. It is the largest British
hotel serving variety of services at various locations. Premier inn hotels are mainly serving the
restaurant services and offering quality rooms at the minimum and affordable prices. The main
purpose of the company is to serve the guest with the best experiences with establishing the
confident and committed team member which is helps the company in respecting and treating all
guest as for providing meaningful and best experience. This report provide details about premier
inn with understanding its environment as of using the swot and pestle tools. Also, explaining the
hotel structure and the other factor impacting its working and hinders in achieving the revenues
and profits.
MAIN BODY
Organisational structure of the premier inn
Structure of the premier is mainly defined as the process which is outlining the gaol an
objectives of the business by delegation the responsibility the individual for achieving the gaol.
Premier is following the hierarchy structure in the organisation which is dividing its
responsibility the food and beverage department, accounting, logistics, marketing, HR, front
office department (Baek, SIM and LEE, 2019). As the structure in the company helps in
improving morale by achieving more productivity for providing best experiences to all the guest.
Explaining various department structural duties as :

source:(HOTEL ORGANIZATIONAL CHART ,2022)
Front office department: This is mainly handling all the consumer services by keeping up to
date all the accommodation and the food and beverages services with consulting the complains
effectively and handling the consumers issues.
Sales department: These are mainly handling all the operations for booking and Selling the
services of hotels.
Logistics: This department in the hotel is mainly acquiring all the raw material and processing it
for supplying various services of food and beverages as by securing the supply chain and
transmitting in the products on timely manner.
Human resource department: in the employees for Woking efficiently mainly selected.
Recruited and trained for working in achieving growth in the company.
Finance department: This is mainly responsible for handling and managing all the finance
transactions and statements of the hotel operations.

Food and beverage department : Food and beverage department in the hotel is managing all
the dining, lunch, and all the food and beverage services to the guest which are arriving at the
hotel.
Business Micro environment with using SWOT analysis
Business environment of the hospitality industry consists of internal and external in
nature. The internal business environment mainly helps in describing about the company various
resources available for serving best to the guest for providing the maximum satisfaction. The
nature of the environment which is Pleasing and attractive in nature helps in providing various
services including the accommodation, food and beverages, spa etc.
Using the SWOT analysis it helps in determining the micro factors impacting the
company and its operations.
Strengths
 With the high global presence and the
strong brand image the strength of the
company which aid in attracting large
number of target guest for acquiring
best experience.
 Employing the competent and skilled
personnels for serving the quantity
services helps in providing the best
consumer experiences by fulfilling
needs for best satisfaction.
 By establishing the large range of
hotel at wide location helps in
attracting large target market by
offering the affordable services. As
the hotel is name with the best budget
hotel for providing services to all the
Weakness
 Serving and interoperate into highly
competitive market impacts in earning
profits and revenues for th firm.
 Lack of global presence impacts the
target market for attracting the global
consumers.
 Providing service at the affordable
prices impact its earning during the
uncertainties in the economic market.
 Various issues as of the refunding and
the hygienic issues impacted the
company and resulted it as weakness.

guest with free Wi-Fi services.
 Using various marketing techniques
as of celebrity marketing helps in
gaining ad attraction more consumers
opportunities
 By entering into the emerging market
helps in attracting large target market
for providing the services to the guest
with growing the economic
conditions.
 Entering into the new industries for
serving additional services as into the
event management and the wedding
services helps in attracting and
gaining more growth (Putr, 2022).
Threats
 Uncertainties in the economic
condition impacts the operations of
the hotels a for serving large number
of consumers with the
accommodation and different services
this impacts badly due to covid and
Brexit.
 Due to large level of competition in
operating as the hospitality industry
impact the operations.
 Recession and declining into the
tourism sectors impact the hotel
services.
 Various legal rule and regulation of
the government impact the operation's
as due to high taxes imposed on the
hotel impacts its profits and revenue.
Business environment using the PESTLE analysis
Pestle analysis is the tool which is mainly used for analysing the external factors
impacting the premier inn growing and its operations.
POLITICAL FACTORS
Changing Rule and regulation of the government impacts Premier inn working practices
and procedures. As due to new rules for operating in the covid circumstance and due to Brexit
impact and changes its policies and practices for working and ensuring all the safety conditions.
As when the hostel not completing with the rules and regulation of the government results and

negatively impacting its workings, but the collaboration of the government to the hospitality
sector as for development by investing funds helps in employing competent personnels for
workings.
ECONMICAL FACTORS
Various factors impacting the company operations due to various economical
uncertainness including as the Covid pandemic, Brexit, functioning in the GDP level impacts the
hotel operation's for serving the large number of guests (Novel and Moertono, 2019). As with the
changing into the preferences attracts large number of guest by serving according to economic
conditions.
SOCIAL FACTORS
The change into the lifestyle pattern of the guest , changing into preferences and trends
impacts the company , for this the premier inn is targeting to those audiences which are mainly
interested for booking the stays during the seasonal holidays by offering various packages for
seasonal holidays which helps in fulfilling the demand and preference of the guests arriving at
the hotel.
TECHNOLOGICAL FACTORS
The technological changes with the dynamic working conditions as of the new technical
operation impact in positive and negative way (Merrill, 2022). When using the latest technical
methods helps in attracting large target market by using the websites and communicating to large
audiences which helps in improving all the booking patterns and serving the 24/7 Wi-Fi facility
results in improving satisfaction to all the guest of the hotel. But when ignoring the technical
changes impact the efficiency and its working at great aspect.
LEGAL FACTORS
Different legal laws by operating into the country at various locations of hotel impacts it
operations, as the changing law of charging the interest from the hospitality industry impacts its
profits and revenues earning capacity which results in positive and negative circumstances .
Paying the minimum wages laws, taxes rates, rise in the cost of productions impact the company
operation's and its profits (Luo, and et.al., 2022). Thus, complying and operation with all the
legal laws results in giving positive experience with employing the skilled and competent

workers by giving the appropriate wages which results in working efficiently and improving the
operations.
ENVIRONMENTAL FACTORS
Environment factors impacting the company operations as operating with adapting all the
sustainability measures and becoming environmental friendly by being responsible for serving
the guest with establishing the good quality and for maintaining the loyal consumer. The climatic
conditions impact in positive and negative way a by serving the consumer with according to all
the climatic conditions with maintaining the quality services (Leyva and Parra, 2021). As by
serving the consumers with adopting all the products with is preserving and harnessing the nature
which is prevention the environment with fulfilling the CSR responsibilities.
CONCLUSION
From the above report it can be conclude that business environment is very important as
it helps in defining the forces impacting th company operations. The premier inn is following the
hierarchical structure by delegation the role and responsibilities to all the employees. Further,
with the swot and pestle analysis helps the company in analysis factor impacting is operations.

REFERENCES
Books and Journals
Baek, U., SIM, Y. and LEE, S.K., 2019. Analysis of hierarchical competition structure and
pricing strategy in the hotel industry. The Journal of Asian Finance, Economics and
Business. 6(4). pp.179-187.
Leyva, E.S. and Parra, D.P., 2021. Environmental approach in the hotel industry: Riding the
wave of change. Sustainable Futures. 3. p.100050.
Luo, C.Y., and et.al., 2022. How does hotel employees’ psychological capital promote adaptive
performance? The role of change readiness. Journal of Hospitality and Tourism
Management. 51. pp.491-501.
Merrill, P., 2022. Trip Essentials. Quality Progress. 55(3). pp.42-45.
Novel, I. and Moertono, B., 2019. Perencanaan strategi bisnis hotel Grand Keisha
Yogyakarta. Kepariwisataan: Jurnal Ilmiah. 13(3). pp.49-58.
Putri, M.N., 2022. Internal Factor Analysis of Hotel, Restaurant, and Company Stock Prices
Tourism on the Indonesia Stock Exchange. International Journal of Business
Studies. 6(1). pp.126-135.
Online
HOTEL ORGANIZATIONAL CHART .2022 .[Online]. Available through:
<http://www.orgcharting.com/hotel-organizational-chart/>