This case study provides an in-depth analysis of Premier Inn's business organisation and environment. It explores various organisational structures, including divisional, matrix, and hierarchical, highlighting the benefits and drawbacks of each. The study includes a SWOT analysis, identifying Premier Inn's strengths, weaknesses, opportunities, and threats, particularly in the context of the COVID-19 pandemic. Additionally, a PESTLE analysis examines the political, economic, social, technological, environmental, and legal factors influencing the hotel chain. The report concludes by summarizing the key findings and emphasizing the importance of effective organisational structure and strategic planning for navigating both favorable and unfavorable business conditions. Desklib is a platform where students can find similar solved assignments.
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