Premier Inn Hotel: SWOT and PESTLE Analysis Case Study 2021/2022

This case study provides an analysis of Premier Inn Hotel's business organisation, focusing on its organisational structure and business environment. It begins with an introduction to business organisation and the role of the hospitality industry, followed by an examination of Premier Inn's divisional organisational structure. The study then delves into a SWOT analysis, identifying the hotel's strengths, weaknesses, opportunities, and threats, and a PESTLE analysis, evaluating the political, economic, social, technological, legal, and environmental factors affecting the business. The conclusion summarises the key findings from both analyses, highlighting the importance of adapting to changing conditions and leveraging technological advancements for effective business strategies. Desklib provides solved assignments and study resources for students.

Level 0 Guide – Case Study
2021/2022.
Understanding Business
Organisation
Table of Contents
1Introduction – 200 words.........................................................................................................5
2Organisational Structure of Premier Inn Hotel – 300 Words...................................................5
3Business Environment Analysis of Premier Inn Hotel – 50 Words...........................................5
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3.1SWOT Analysis – you can use 300 Words to carry out SWOT analysis.............................5
3.1.1Strength......................................................................................................................5
3.1.2Weaknesses................................................................................................................5
3.1.3Opportunities.............................................................................................................5
3.1.4Threats........................................................................................................................6
3.2PESTLE Analysis - You can use 450 words to carry out a PESTLE analysis........................6
Under this heading, you will define what is meant by PESTLE analysis. ...............................6
3.2.1Political Factors..........................................................................................................6
3.2.2Economical Factors....................................................................................................6
3.2.3Social Factors..............................................................................................................6
3.2.4Technological Factors.................................................................................................6
3.2.5Legal Factors...............................................................................................................6
3.2.6Environmental Factors...............................................................................................6
4Conclusion – 200 words...........................................................................................................7
In your conclusion, you will present the summary of the key findings of the SWOT and
PESTLE analysis and conclude your case study..........................................................................7
1 Introduction
Business organisation is the structured business practises which helps in managing
generation of revenue for the nation and also to promote the growth and the productivity for
the future aspects. The main aim of all the organisation is to provide employment and also to
manage standard of living for the individuals. As in the recent time this is also seen that the
hospitality industry has given the maximum turnover and revenue to the nation and that also
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managed to promote the growth and the facilitating luxury to individuals. This case study is
about Premier Inn Hotel it was originated in 1987 in the assurance of Whitbread, in England.
This hotel covers so many chains which are extended worldwide. Some of the well known
chains are like in Jersey, United Arabs Emirates, Germany, Ireland and many more (Galván,
2019) .In this report their will be discussion about the internal and the external affairs with all
the changes which arises with COVID-19. It will also consider all the macro environmental
factors and their major concerns.
2 Organisational Structure of Premier Inn Hotel
When the companies or the organisation are originated they merely decides the
methods in which the company will be structured and their can be seen that all the
organisation have their own different methods and style of working with variant structures.
Their is been seen that as for Premier Inn Hotel they at this mean time follows the Divisional
organisational structure. The main aim of following this structure is in order to divide varies
segments in which the company will thereby manage and make different divisions so as to
divide the work which is being assigned to them. As the housekeeping, food, finance all the
sections are made with proper division and they manage all the essentialism in order to frame
the work. Premier Inn Hotel implies this structure so as to manage and give the employees
the task in which are skilled and perfect. All the divisions which are being made between
them are carried and managed accordingly (Yong, and Park, 2017). The company can also
implement the Hierarchical organisational structure as this is the mostly used structure n the
hospitality sector. Here all the top to bottom flow of information is being taken place and the
managers and heads of the company implement all the decision making with proper
management and they also supervise and keep eye on all the work which is being provided.
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Illustration 1: Organisational structure for Premier Inn Hotel, 2020
3 Business Environment Analysis of Premier Inn Hotel
Their is been analysed that in order to manage the business practises the company
should try to manage and adapt all the nature and the variable through which hospitality
sectors can manage their work. As to analyse the micro factors SWOT is being applied and
for all the macro environmental factors PESTEL analysis is being adapted (Laub, 2018).
3.1 SWOT Analysis
It is an important tool which helps in making all the internal analysis through which
the company can identify their threats, opportunities, strengths and weakness. It gives an
evaluation to the company about their working and the areas that are needed to be improved.
For Premier Inn Hotel it is being mentioned thereunder:
3.1.1 Strength
Premier Inn Hotel have about 700 hotels worldwide which are efficiently being
managed and they also manage and promote the strategies through which the growth and the
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promotion can be managed. It gave an advertisement teams who focus on providing the
empowering image of the hotel. This also mandates to provide and give all the customers a
safer environment. Their are about 50,000 rooms that are been provided by them and they
manage all the activities and the attractive facilitates for the customers(Kalaycıoğlu, and et.
al., 2017).
3.1.2 Weaknesses
Their is so much of competition which is been seen in the hospitality sector and the
Premier Inn Hotel has already been established internationally but they do not have that
empowering image as in comparison to all other hotels expanded globally. The rise in the
competition and the facilities given by every other hotel make it quiet weak from all(Song,
and Ko, 2017).
3.1.3 Opportunities
It is been observed that as there considers to have an adverse impact of the pandemic
on the COVID-19. The Premier Inn Hotel can manage and implement proper methods in
which they can focus on the social and the digital marketing areas and environment. It can
also adapts the growth and the development through which the technical facilitates can be
observed and proper management as in regard to growth and development can be made. It
can start all the online methods and also focus emphasising more on the advertisement
techniques (Li, and Manthiram, 2019).
3.1.4 Threats
Premier Inn Hotel has a major threat with the change in situation at the time of
COVID-19 that the tourist and the normal guest are not feeling safe top move to stay in hotels
other then this there are so many different options which can be seen like the hostels facility
and all other hotels with great amenities and facility are lower pricing.
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3.2 PESTLE Analysis
This tool focus on management and also in attaining the macro factors through which
all the evaluation of the external environment can be managed. This considers to focus on all
the political, technological, environmental. Economic and social factors. As in context to
Premier Inn Hotel it is been mentioned thereunder:
3.2.1 Political Factors
This includes all the regulations and the policies which are being underlined by the
company. Premier Inn Hotel after the Brexit has faced major issue and their can be seen that
with the change came through pandemic it also affected the government regulations and
policies (Futagami, and Helms, 2017).
3.2.2 Economical Factors
It covers all the interest rate, inflation, recession and the other funds which are being
managed by the company. Premier Inn Hotel considers to have proper management of
funding in which they try to earn profit, but in the COVID-19 their comes so much of
affected areas and decline in the economic conditions (Streuli, and et. al., 2018).
3.2.3 Social Factors
It provides all the demographic factors and the managerial changes which are been
taken by the hospitality sector in order to make their customers attracted towards their hotel
and the facilities. Premier Inn Hotel has made the adaptive measures as with the coming of
pandemic and there is been seen that all the customers are willing to go in hygienic and safer
hotels with all the luxury facilities. So they tend to manage their working according to it.
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3.2.4 Technological Factors
Premier Inn Hotel promotes all the technological environment conditions in order to
manage the growth and the digitalisation in the environment. It also helped in making the
digitalised room service through phones, check in and check out through digital method so as
to manage the innovation and advancement(Κυρατσούδης, 2020).
3.2.5 Legal Factors
It provides all the laws and the regulations which are to be applied by the company for
their growth and management. Premier Inn Hotel considers to have all the governmental rules
as they have so many branches over the world and it is important to frame the laws and
implication.
3.2.6 Environmental Factors
This focus on giving the protection of the environment and also the sustainability with
the changing global conditions. Premier Inn Hotel manages all the energy saving programs
through which they manage the combustion and the decline of wastage in all conditions
(Morozova, and et. al., 2017) .
4 Conclusion
It can be concluded from the above report that, business organisation is an important
area which helps in managing the growth and the revenue for the nation. It also provides the
profitability in the market as by managing and adapting different techniques. Organisational
structure gives the methods in which the company use to work and implicate the framing
through all the strategies. Divisional organisational structure provides the dividing of
company in different sections and divisional areas like food, staff, finance etc. SWOT
Analysis is the internal factor which manage and promotes all the standard for the company
ad their areas which are needed to be managed. Further it is also concluded that PESTEL
Analysis is the macro environmental factor which manages all the concerns on which the
organisation can adapt the working nature and their implications. The technological factors
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involves the digitalisation and the innovation which can be made by the company in order to
manage the effective strategies for the company.
Reference Page
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