Premier Inn: Improving Customer Experience and Revenue Report

This report provides an in-depth analysis of Premier Inn's operations within the hospitality industry. It examines key aspects such as employee engagement, including reinforcing the mission, vision, and values, and creating team-building activities. The report also explores online reputation management, detailing Premier Inn's approach to handling guest reviews and feedback. Furthermore, it delves into personalized service offerings like afternoon tea and upselling techniques for food and beverages. The report also covers banquet planning, client appreciation events, and the implementation of technology for improved customer experience. The conclusion highlights the importance of employee engagement, customer service, and upselling for revenue generation in the hospitality sector. This report is contributed by a student and published on Desklib, a platform providing AI-based study tools.