Report on Premier Inn: Business Organisation, SWOT and PESTLE Analysis

This report provides an in-depth analysis of Premier Inn's business organization and its external environment. It begins with an introduction to the company and its services, followed by a detailed examination of its hierarchical organizational structure, including the roles of various departments such as finance, human resources, food and beverage, marketing, and front office. The report then delves into Premier Inn's business environment, utilizing SWOT (Strengths, Weaknesses, Opportunities, and Threats) and PESTLE (Political, Economic, Social, Technological, Legal, and Environmental) analyses to identify key factors impacting the company's operations and strategic decisions. The SWOT analysis highlights Premier Inn's strengths in market presence and affordable services, while also pointing out weaknesses related to pricing and customer satisfaction. The PESTLE analysis explores the influence of macro-environmental factors such as government regulations, economic conditions, social trends, technological advancements, legal requirements, and environmental concerns on Premier Inn's business. The report concludes by summarizing the key findings and emphasizing the importance of understanding the business environment for effective strategic planning and risk mitigation, as well as the company's structure to achieve its goals.

UNDERSTANDING
BUSINESS
ORGANISATION

TABLE OF CONTENT
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Organizational structure of the Premier inn.................................................................................3
Discussing the business environment of premier inn ................................................................5
SWOT ANALYSIS.....................................................................................................................5
PESTLE ANALYSIS .................................................................................................................7
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Understanding the business organization mainly supports the business by carrying out all
the business activities. Business environment mainly help in defining about all the factors
impacting the business operations, with understanding the environment of business manly
supports in making the plan and strategies used for prioritising and earning profits for the
business. Premier inn is mainly recognised as the largest group of hospitality company which is
mainly serving Large number of consumers . The company is providing various services for
accommodating the consumer with sound sleeping and best experiences with providing the
quality services at affordable prices for helping the guest with serving the best services which
helps in impacting positively. It is mainly established at the airport locations, city centres and
suburbs. As With establishing the large chain of hotels in the country is varying on the size and
its nature of serving the guest arriving at the hotels. This report provide details about the
understanding the organisation and its business environment as by explaining the structure of the
premier in. also explaining its environment by using the swot and pestle analysis for defining the
factors impacting the business and its operations .
MAIN BODY
Organizational structure of the Premier inn
Organisational structure of the company is mainly defining the process of outlining the
company goals for achieving the objectives. Forming the structure helps in guiding the
employees working in the company as for reporting their relationships. The organisational
structure of the premier inn mainly described as the Hierarchical in nature. The employees
working in the premier inn with the hierarchy nature structure have clearly defined the
knowledges and its operations for achieving the desired objectives. As the main departments of
the company structure is being divided into the food and beverage, human resources, finance,
marketing, accounting, logistics, sales, front office department (Möller, Nenonen and Storbacka,
2020). The organisational structure in the hotels helps in delegating all the responsibilities with
specific job qualities as for improving with efficiently and increasing the productivity by
servicing the best experiences to all the guest arriving at the hotel.
The finance department role in operating the hotel operation in mainly responsible for
recording all the transaction of the hotel operation as for providing various accommodation

services, food and beverages services by handling the cost accounting and financial statement of
the hotel operations.
Human resource department: This department is mainly responsible as for acquiring ,
selecting , recruiting the employees, training and development and workforce safety in operating
different functions.
Food and beverage department: This is mainly responsible as for cleaning and serving
the guest with providing various food and beverages services including dinning, lunch, desserts.
marketing department
accounting
logistics: This department is mainly responsible for providing and handling all the
supplies as of tracking the raw materials, purchasing and keeping securely by maintaining the
supply chain for serving timely with all the services to the guest.
Sales manager: Mainly responsible for handing all the sales operations as of reserving
and booking the rooms of VIP and other guest at the premium in nature.
Front office department: Handling all the consumer services and responsible for
reserving, keeping all the accommodating service up to date. Thus, by forming this structure in
the premier inn helps in assigning all the role in pre defined manner which helps in better
understanding o all the roles and responsibilities in clear manner.

Source: (Hotel organisational chart, 2022)
Discussing the business environment of premier inn
Business environment of the hotels are pleasing in nature as it is mainly established for
providing wide services including accommodation, food and beverages. The main purpose of the
business environment in the premier inn is to establish the beautiful destination and the
surrounding for offering guest with the best experiences with serving food and various other
services.
SWOT ANALYSIS
Strengths
 With establishing the strong presence in
the global market is the strength for the
company as for attracting the large
Weakness
 Establishing the low pricing of
providing various services to the large
number of consumers reduced its

consumer market.
 With providing the affordable services
to the consumers helps in providing
high level of satisfaction to the
consumers (Pereira and et.al., 2021).
 As established various hotel to wide
number of the locations helps in
attracting and serving large number of
audiences by targeting different
consumers segments.
 Working with highly motivated and
dedicated teams help in advancing the
consumer satisfaction.
profits and aid in providing the low
quality of services to the large number
of consumers arriving at the hotel.
 Refunding issue faced by the company
aids in impacting its operations as
managing the guest unhappy for
arriving to the hotels.
 High level of competition impacts the
hospitality services.
 With low marketing and promotional
strategies impact the sales of various
services offered by the premier inn.
Opportunities
 By entering and investing into the
emerging market helps the company to
grow and expansion its operation's by
targetting the large number of
consumer .
 Using various expansion option for
grasping the opportunities as of
franchising the business for entering in
to other countries (Sołoducho-Pelc and
Sulich, 2020).
 By entering into various other
industries as for food and event
management in the hotel helps in
grasping better target market in
engaging audiences.
Threat
 with high level of competition as for
serving the guest with providing
various hospitality management
services by the competitors impacting
the profits and revenues for the
company as for achieving growth.
 Various legal laws and the rules for
operating in the dynamic market with
the legal actions and risk (Benzaghta
and et.al., 2021).
 Declining in the tourism is impacting
the company its operation for earning
more revenues.

PESTLE ANALYSIS
With using the pestle analysis helps in analysing the macro factors impacting the
company operations.
Political factors: various rules and regulation as for operating into the dynamic market
operations impacting the company for serving the large number of consumers. It gives the
negative impacts as the rules of the government for operating the hotels as per the norm during
all the safety and hygiene concerns post pandemic (Khalid and Rahman, 2019). Also, the
positive collaboration by the government results in achieving success for developing the
hospitality industry for employing various individual with skilled ad competency in the industry.
Economic factors: Various factors as during the recession and the financial crises results
in negative impact on the industry. Due to the covid pandemic and the Brexit impacts the
operation and the economic which decline the GDP as due to uncertainties in the climate (Susilo,
2020). Further by providing various services based in the different location helps in engaging
and attracting the consumers and the guest by tailoring their offering with providing wide range
of services due to economic conditions.
Social factors: Changing of the lifestyles cultural changes these are mainly the impacting
factors which impacts the operations. For this the company is mainly organising its stays of
various guest. As the company is targeting various individual as of the individual which are
spending more during the seasonal holidays by fulfilling their demand with offering various
accommodation services.
Technological factors: the technical fluctuation impacting the company marketing and
sales operation for offering various dealing to attract large number of consumer. Also it gives
positive impacts in the company by applying using all the latest technology for communicating
better and providing all the service for attraction large guest by advertising and campaigning the
hotel , also simplifies websites as for booking and providing the Wi-Fi service and taking review
helps in providing better services to the guest arriving at the hotel.
Legal factors: With changes in various legal laws and regulations impact the premier
inn. As if the high taxes, paying the minimum wages to all the employees impact the company in
positive and vegetatively (Cherunilam, 2020). Also, the increases in the cost of productions,
operational and manufacturing various products impact the hotel operations by reducing the

revenues and profits . But completing to all the legal laws provide the opportunities for equally
employing the skilled an competent worker which helps in improving the operations.
Environmental factors: various factors including the climatic changes, social
responsibility as for operating the hospitality industry for maintaining the consumers impact the
company in positive and negative way. A working with adopting all the environmental products
free from harming the nature help in fulfilling the CSR for efficiently maintaining the lights,
saving water, paying equally to all employees in fair basis and harmonising safe working
conditions impacts the company in positive way.
CONCLUSION
From the above report it can be concluded that understanding the business environment
mainly helps in analysing all the factors impacting its business operation's and making plan for
mitigating the risk. The company structure help in defining and achieving its goals with the
structure followed by the company . With using the swot and pestle analysis has helped in
identifying the macro and micro factors impacting the premier inn and its working operations.
Further the company following the hierarchical structures helps in diversifying and properly
allocating the roles and responsibilities of all the employees for serving with the clear authority .

REFERENCES
Books and Journals
Benzaghta, M.A and et.al., 2021. SWOT analysis applications: An integrative literature
review. Journal of Global Business Insights, 6(1), pp.55-73.
Cherunilam, F., 2021. Business environment. Himalaya Publishing House Pvt. Ltd.
Khalid, L.S. and Rahman, I.A., 2019. Conceptual model for the external factors affecting project
performance using PESTLE factors. Jour of Adv Research in Dynamical and Control
Systems, 11(3).
Möller, K., Nenonen, S. and Storbacka, K., 2020. Networks, ecosystems, fields, market systems?
Making sense of the business environment. Industrial Marketing Management, 90,
pp.380-399.
Pereira, L., and et.al., 2021. The new SWOT for a sustainable world. Journal of Open
Innovation: Technology, Market, and Complexity, 7(1), p.18.
Sołoducho-Pelc, L. and Sulich, A., 2020. Between sustainable and temporary competitive
advantages in the unstable business environment. Sustainability, 12(21), p.8832.
Susilo, D., 2020. Macro-Regional Analysis of Tourism Entrepreneurship Environment in Bali: A
Descriptive Study. International Journal of Economics, Business, and
Entrepreneurship, 3(1), pp.1-13.
Online
Hotel organisational chart. 2022.[Online]. Available through:
<http://www.orgcharting.com/hotel-organizational-chart/>