Premier Inn's Innovation Report: Growth in Hospitality Industry

This report examines innovation within the hospitality industry, focusing on Premier Inn's potential expansion through the introduction of waitress services on skates. It details the market research conducted to evaluate the concept's financial viability and target demographic, primarily business travelers and affluent individuals. A SWOT analysis identifies the strengths, weaknesses, opportunities, and threats associated with this innovative approach, including increased productivity, high initial investment, brand value improvement, and potential employee demotivation. The report outlines a five-step implementation plan, emphasizing goal setting, responsibility assignment, budget establishment, and schedule development. Ultimately, the report concludes that innovation is crucial for Premier Inn to gain a competitive advantage and enhance its brand image in the rapidly evolving hospitality market. Desklib provides access to similar reports and study tools for students.