Contemporary Hospitality Industry: Premier Inn's Growth and Trends

This presentation provides an in-depth analysis of the Premier Inn within the contemporary hospitality industry. It begins with an introduction to the hospitality sector, encompassing food and beverage, travel, tourism, and lodging. The core of the presentation involves a PESTLE analysis to assess the political, economic, social, technological, legal, and environmental factors impacting Premier Inn's performance. A SWOT analysis is then conducted to evaluate the company's strengths, weaknesses, opportunities, and threats. The presentation further evaluates the impact of external factors on Premier Inn's development, focusing on current and potential trends such as safety and hygiene, enhanced food and beverage delivery, and the use of robots. It also examines the company's ability to grow and develop its business, particularly during the COVID-19 pandemic. Finally, it offers a critical evaluation of the impact of external factors on trends and development, concluding with a summary of the key findings and a list of references including books and journals.

CONTEMPORARY
HOSPITALITY
INDUSTRY

Table of Contents
INTRODUCTION
PESTLE analysis
SWOT Analysis
Evaluation of external factors on development
Current and potential trends
Evaluation of the ability to grow and develop the business
Critical evaluation of impact of external factors on current and potential trends and development in the hospitality industry
CONCLUSION
REFERENCES
Books and Journals:

INTRODUCTION
◦ The aim of this presentation is to provide the knowledge and understanding about hospitality
industries.
◦ These industries have a broad range of fields within the service industries that includes food and
drink services, travel and tourism, lodging, event planning or theme parks.
◦ Premier Inn is a popular British hotel brand which has over 72000 rooms and 800 plus hotels. It is
being introduced by Whitbread in the year 1987.

PESTLE analysis

◦ PESTLE analysis is an external environment analysis which shows the impact of external factors on
the performance of business.
◦ Such factors are related to the macro environment of the business (Erkmen, E., 2019).
◦ These factors include political, economic, social, technological, legal and environmental factors
which are mentioned below:-

Political:
◦ Positive collaboration with the Government of UK delivers the great success in the economic
development.
◦ In order to identify the increase in profits, the corporation tax has been decreased from the past few
years by the influence of government.
◦ The current economic recession could be a serious concern for service sector industry.
◦ This has forces the people to be very careful about their spending and expenditure.

Economical:
◦ In the year 2008 the recession has been fall due to some financial crisis which causes several
problems for the organizations.
◦ Whatsoever, the respective brand overcome the consequences and deliver some benefits.
◦ As it provides affordable prices this demand does not affect than the superior high end hotels.

Social:
◦ The internal and external factors also impacts the company because as it is a highly based on
tourism sectors, seasonal holidays such as Christmas, bank holidays or Easter are such important
dates in which it targets more people due to heavy demand on such time.

Technological:
◦ As the world is now completely internet based where use of internet browsing, computers as well as
availability of mobile applications has increased the ease of use and visibility of the Premiere Inn.
◦ Such platforms enables the brand can reach the target customers even without the worry of location
(Goh, E. and Wen, J., 2020).
◦ But on the side, sometimes it becomes critical for the brand because it reduces the demand for
travel and it turn into a potential threat to the utilization of communication technologies.

Environmental:
◦ The brand has highly impacted due to the climatic change in the weather.
◦ It has been studied that in 2014 in the month of January it was highly affected as per the record and
due to flood the transport services were highly disturbed (Han, H., Yu, J. and Kim, W., 2019).
◦ The brand is highly impacted by environmental causes.

Legal:
◦ Premier Inn is obligatory to meet the terms with health and safety legislations also provide equal
employment opportunities within the service sector.

SWOT Analysis
◦ Strengths:
◦ Huge network of supply and distribution.
◦ Looking for franchising opportunities in order to expand its business to cross the national
boundaries.
◦ Entering into event Management and food catering services.
◦ Provides tough competition in the market.
◦ Maintaining the comfort zone of customers and provide quality services.
◦ Offering customized business products and services to the proficient.