Premier Inn & Hospitality: PESTLE, SWOT, Trends Analysis Report

This report provides a detailed analysis of the contemporary hospitality industry, focusing on Premier Inn, a major UK hotel chain owned by Whitbread plc. It examines the external environment factors impacting the company's development using PESTLE analysis, covering political, economic, social, technological, legal, and environmental aspects. The report also includes a SWOT analysis to assess Premier Inn's internal strengths and weaknesses, as well as external opportunities and threats. Key trends in the hospitality industry, such as the growing demand for gyms and fitness centers and the increasing adoption of contactless payments, are discussed. The analysis concludes that the hospitality industry is significantly influenced by external factors and technological advancements, emphasizing the importance of internal capabilities in decision-making. This report is useful for students looking for past papers and solved assignments which are available on Desklib.

Contemporary Hospitality
Industry

Table of Content
• Introduction
• PESTLE Analysis
• SWOT Analysis
• Current and potential trends
• Conclusion
• References

Introduction
The modern hospitality industry is growing rapidly and
consecutively adapting the changes caused to the driving
forces of the external environment. The Premier Inn is
the huge hotel chain of the hospitality industry of UK and
the parent company of the Premier Inn is Whitbread plc.

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The presentation aims to discuss the external
environment factors that impact development of the
company. Further internal analysis is done to review its
contribution in decision making process. at the end the
current and potential trends of the hospitality industry are
discussed.

PESTLE Analysis
The factors associated with the macro environment of the
hospitality industry have major contribution in affecting the
development of the Premier Inn hotel. The sic factors of
Pestle framework are discussed below in context of Premier
Inn:

PESTLE Analysis

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Political factors: the restriction over the
travel and labour as the implication of
political instability between EU and UK
(Brexit) has badly affected the
development and growth of Premier Inn.
This has also affected the services and
profitability of the Hotel in UK.

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Economic factors: there is high amount of
drop down in the economy of UK during the
Covid-19. The Premier has not sales and profit
at that period rather the company faced
financial issue due which labour were cut. This
caused low investment of investors into the
Premier Inn thereby stopping the development
of hotel.
.

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Social factors: the eating habits and lifestyle of
people has been changing imperatively. due to
this the company has to invest more into its menu
and infrastructure to provide the customers with
what they need. This has increased company cost
of operating and also the expenses.

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Technological factors: the technology is impacting
the Hospitality industry to another level. As the with
the growing technology and IT services the Premier
Inn has transformed it information storing system
and reservation system completely digital.

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Legal factors: In UK for hospitality industry
and its organisation to develop the legal
compliance is essential. Therefore, Premier Inn
complies with all food safety acts, 14 allergens,
consumer rights, employability law and many
m more in order to operate ethical and legally
correct.

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Environmental factors: the environmental safety
is the priority for the Premier Inn. For which the
Hotel has been managing its operations to reduce
their impact on environment. The Premier Inn is
also taken initiative to reduce plastic usage in hotel
and also the company has taken agenda of reducing
food wastage.