Hospitality Management: Premier Inn, Industry Analysis and Growth

This report provides a comprehensive analysis of the contemporary hospitality industry, using Premier Inn as a case study. It explores the diverse types of businesses within the sector, including accommodation, food and beverage, and transportation, and examines the operational and functional departments within Premier Inn, such as front office, housekeeping, sales, and marketing. The report discusses the significant contributions of the hospitality industry to local, national, and international economies, highlighting the impact of tourism and employment. It also reviews the interrelationships between operational and functional units within Premier Inn and assesses the influence of franchising and licensing agreements on the global development of the industry. Furthermore, the report investigates various operational roles within the hospitality sector, analyzes the required skills, identifies skills gaps, and proposes solutions to address these deficiencies, ultimately contributing to a deeper understanding of the industry's complexities and potential for growth.

Hospitality
management the
contemporary
hospitality industry

Table of Contents
Introduction:’...................................................................................................................................1
LO 1: Lo 2:.......................................................................................................................................1
Explore the number of the different type of the business within the hospitality industry and
the diverse the product and service that they offer :.............................................................1
Examine the range of the operational and function department within the chosen hospitality
business...................................................................................................................................2
discuss the contribution of the hospitality industry to the local , national and international
economies...............................................................................................................................3
Review the interrelationship of the operational and function units within the chosen
hospitality business.................................................................................................................4
Asses how the use of the franchising and licensing agreement has influenced the global
development of the hospitality industry :...............................................................................5
analyse the global growth , franchising and licensing development have contributed to the
economic worth of the hospitality industry............................................................................5
Investigate a range of different operational roles within the hospitality industry :...............5
examine the skills which are required for the roles within the hospitality industry and current
skills shortages :.....................................................................................................................6
Review the skills gaps within the hospitality industry in relation to the range of the different
operational roles:....................................................................................................................7
Analyse the impact that skills gaps have on the hospitality businesses and make the valid
solution for addressing the skills gap:....................................................................................7
LO 3:................................................................................................................................................7
Covered in the PPT:................................................................................................................7
LO 4:................................................................................................................................................7
Covered in the PPT :...............................................................................................................7
Conclusion:......................................................................................................................................8
References :......................................................................................................................................8

Introduction:’
The hospitality industry refers to the involvement of the various different service such as
planning of the different events and accommodation facilities and various kinds of the
transportation provided by the organisation to the its tourist people . it is business which
organisation can earn the desire level of the profits by offering the comfortable serviced to it
customer. under this report , the Premier inn organisation which offer the hospitality services
under its hotel chain and having the headquarter in the England , UK market place. it is
concerned as the largest hotel in the UK market offering the world class service to its
customer and planning to expand their business at the Asia market .further their will be
discussion on the various operational function at this sectors and their contribution to the local ,
national and international levels and discussion the different operational roles which are
needed in the hospitality industry .
LO 1: Lo 2:
Explore the number of the different type of the business within the hospitality industry and the
diverse the product and service that they offer :
Under the hospitality sectors, there are different kinds of business in the form of service such
as food and beverages services, accommodation and event management and various another
theme events and transportation business. This industry includes the hotels and restaurants and
various kinds of bar . some of the effective business in the hospitality sector as discussed as
below:
Accommodation: it consist the various luxurious hotels which provide the service to the
customer . it offer the lodging service ,offer different kinds of room to stay and included the
breakfast and another essential service to the customer. here the client is provided with the
essential service in the form of room, food and transport services. (Brotherton, 2015)
Food and beverages: it is concerned as the important business in the hospitality industry and
it offer the different kinds of foods and drinks service to the client which helps them to
expand their business in the targeted market . there are different service in the form of quick
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service restaurant, catering service firms and long chain restaurant. Here customer are offered
with various kinds of parties venue and catering facilities .
Entertainment : it is essential and important business in the hospitality sector which included
fun and entertainment activities for the customer and giving them fun time at their travelling
route. Service in the form of sports and another gaming zones and having good nightclubs life
which provide fun element to the customer .
it is consider as the important business as it includes the airline business, cruise and trains and
similar kinds of service . the purpose of this business to provide the travelling services to the
customer so that they can travel from one place to another places . it has a huge domain business
in the hospitality sectors . here the customer travel for the formal and informal purposes and it
also includes education and vacation travel across the worldwide.
Examine the range of the operational and function department within the chosen hospitality
business
In the organisation, there are different functional department that helps in proper running of the
business at the various level in the firm. In the context of the Premier Inn their are different
operational and functional section which are needs to run the business in the proper manners.
Operational department : (Oskam, and Boswijk, 2016)
Front office: it is known as the reception where the customer can get the information and clear
is enquire about the hotel . this office helps the customer to give the information about the
service which are offered by the hotel so that customer can use the facilities in the proper
manner. This section handle the booking and taking the cash from the clients and all such
activities are performed under this section.
Housekeeping: here the management activities of the hotel are performed under this service ,
it include the proper maintain and cleanliness of the rooms and another areas so that customer
are satisfied with the service offered by the customer , with the references of the Premier In ,
this venture have effective staff which perform their task in the proper way and cleanliness and
safe measure are taken properly .
Security : here the safety of the customer are taken into consideration , it involves the handling
the equipment in proper manner, take care of the hotel premises and look that its guest are safe
in the hotel and their belongings are also safe in the premises.
Functional department :
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Sale and marketing: this department is responsible for creating more business for the hotel
and promote its service in the market so that more customer can be attached towards the hotel
service and expand their business at the international level. In the context of the Premier In the
marketing manager make effective strategies to advertise their services.
Accounting department : here the organisation manage its all financial activities in the proper
manner which helps the hotel to function in the proper manner and achieve their goals and
objectives in the effective ways. it consists of collecting and making cash receipts, banking and
operational transactions and auditing and making reports for the quarters.
Human resource department : according to this department, new employee are hired in the
hotel and provide them training and development program where the different kinds of service
are learned by the worker so that customer are provide with the best services in the hotel.
(Gibson. and Parkman,., 2018)
discuss the contribution of the hospitality industry to the local , national and international
economies.
The hospitality industry is fastest growing sector which contribute more to the world gross
domestic product ,which helps the country to grow at the international market places and build
their name in the market place. the hospitality sector grow at the national , international and
local regions and serve the customer from time to time. This industry have subdivision such as
restaurants and hotel which are main contribution in the growth of the economic . it is observed
that around 700 million are the tourist at travel at the international level and contributes more
than 245.4 million to the development of the hospitality section and which lead to more than
10% employment in the various market places. there are various restaurants which offer service
to customer and add value to the development of the nation and local regions some of the
example of restaurant which are operating more the development of the region at the various
level such as McDonald’s, Pizza hut and various another big brands restaurant add on to the
growth of the country . there are more than 5,00,000 worker working in the hospitality sector and
providing the various service to its customer to run them effective at the international level in
the market place. (Ikkala,. and Lampinen,, 2015)
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Review the interrelationship of the operational and function units within the chosen hospitality
business
In the Premier In ,there are different operational function which are needed to perform the task
and activities in the proper manner . to run the venture in the effective ways there are various
role which are performed by the worker . some of the roles which are important for the venture
are stated as below:
Role of housekeeping: these worker make sure that hotel are properly clean from time to time
and all the areas and section are clean continuous and hygiene of the environment are
maintained properly and fresh clothes and items are provide to the customer and so that more
clients are attached to the hotel in the long period.
Role of manager : this person is needed to supervision the all the work which are carried out
in the organisation so that all the task are completed within the set time period and effective
coordination among the different department so that all the work are carried out in profitable
manner in the hotel. The managing all the accounts and staffing and making growth strategies
for the organisation. Byrne,., 2015. )
Role of front office: these people are able to sale the room of the hotel to the customer so they
are important person of increasing the business of the organisation and they are also
responsible for coordinating with the another department so that good service are offered to
the clients on time. They are provide information about the hotel ,their service and take the
payment statement from the customer.
Role of the security : these worker are important for the venture as they safe the prosperity of
the hotel safe from thief and another damages which can harm the hotel places. they also helps
the customer goods once they enter in the hotels. )Lashley,, 2015. )
Role of maintenance : here the administration service and another support services are
provided to the customer so that all the task are completed within the time period. they look
after the cost maintenance and provide proper service to its client .they also look after the
furniture, fixture and ceiling so that place look more attractive to the cutomer.
4

Asses how the use of the franchising and licensing agreement has influenced the global
development of the hospitality industry :
With the use of the franchising and licensing facilities, the premier In organisation are able to
expand their operational activities across the global .as these agreement helps the organisation to
open their branches at the international market places and come in contract with the third party
and agree on caring on the business under the brand name of the organisation which helps in
achieving the desire level of outcomes in the targeted market places and franchising agreement
helps the organisation to perform the business activities with the third parties and earn the desire
profits and it helps the organisation to grow at different level.
analyse the global growth , franchising and licensing development have contributed to the
economic worth of the hospitality industry
the hospitality industry have grow in the large extend with the helps if having franchising and
licensing which helps them to grow their business at the international market places.\
franchising : it helps the organisation to expand their task by giving the franchising to the another
organisation to carry out the work and earn the profits.
Licensing : here the organisation give the authority to perform the organisation task and expand
the number of the customer.
Investigate a range of different operational roles within the hospitality industry :
In the relation to the hospitality sector , there are various role which needs to be performed by
the Premier In organisation to achieve the desire level of outcomes in the market places.’
General manager : under this role the employee have to manage all the department and maintain
the proper coordination among the different function so that task can be completed within the set
time period.
Hr manager: under this section, the premier In company have HR department which helps in
hiring the most qualified worker at the management level of the organisation and also provide
training and development programs so that worker can improve their work.
Housekeeping : here the worker are needed to maintain the hygienic in the effective manners and
provide the various facilities to its customer.
5

There are various another post where the employees can be hired to perform the task and
satisfied the customer from time to time.
examine the skills which are required for the roles within the hospitality industry and current
skills shortages :
While in the hospitality sector, the employees needs to have various skills and capabilities to
complete the work in the effective manner at the work related places. these skills are important
for the worker so that work can be performed in the proper and the venture also hire the
competence worker at the work places which helps them to complete the task in the effective
methods. Some of the skills which are essential in the hospitality are discussed as below:
Problem solving abilities : it is most required skills at the work place so that all the operation
and function are manage in the profitable ways and customer issues and problems can be
dissolve in them manageable methods. This quality helps the worker to overcome any problem
in the work place and complete the work given on time.
Communication skills : it is most important skills which are needed in the hospitality sector,
as the manager are able to give information to the customer in systematic manner and this
industry need the worker which are good with the communication as they have to deal with the
customer on daily bases and this skills also helps in building strong relationship with the
another customer and business so that they can expand their business at the various location.
Multi tasking skills : the employees need to have multi taking abilities to handle the task in the
management level so that all profitable results can be seen in the venture and they are able to
work in the team so that work can be finished in proper method. (Chan, and Hsu, 2016.
Language skills under the hospitality sector, the employees needs to known the different
language which helps them to communicate with the customer which are from the various part of
the world and knowing various language to communicate so the staff of the hotel needs to
know more language so that they can serve the clients in the proper manners.
Management skills: every worker of the venture are able to manage the given task in the
efficient manner so that all the function and department of the hotel are working in the one
direction and achieve their desire outcomes in the market places.
6

Review the skills gaps within the hospitality industry in relation to the range of the different
operational roles:
The hospitality industry need to have the proper skills which helps the organisation to the earn
the desire level of the profits in the market . some of the skills gaps are the lack of knowledge
about the travelling places and the how to communicate in the different language and work in
the team work at the management level . the organisation does not have proper skill to operate
the various task in the operational level and understanding the demand of the customer are also
concerned at the skills at this industry
Analyse the impact that skills gaps have on the hospitality businesses and make the valid
solution for addressing the skills gap:
The hospitality sector need to have the proper skills which helps them to perform the task in the
most profitable manner at the market places . sometime the organisation lack the skills and
abilities at the management level can affects the performance of the organization in the market
place. if the worker of the organisation does not hold the effective skills which can delay the
outcomes. to overcome the skills gap at the work the organisation can provide the effective
training and development programs which can improve the work of the whole organisation and
are able to achieve the targeted
LO 3:
Covered in the PPT:
LO 4:
Covered in the PPT :
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Conclusion:
According to the above discussion, it can be concluded that hospitality industry are important
sector for the country which are growing at the international level. This sector include the
different business which can be included in this industry and contribute towards the growth of
the nation. There are also various function which are performed under this sector that also helps
in achieving the goals within the time period. there are internal and external factor which have
impact on the hospitality sector which are examine with the help of PESTLE and SWOT analysis
and evaluate the trends and area which need development
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(Brotherton, 2015)
(Oskam, and Boswijk, 2016)
(Gibson. and Parkman,., 2018)
(Ikkala,. and Lampinen,, 2015)
(Byrne,., 2015. )
)Lashley,, 2015. )
(Chan, and Hsu, 2016. )
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