Contemporary Hospitality Industry Analysis: Premier Inn Report

This report provides a thorough analysis of Premier Inn within the contemporary hospitality industry. It begins with an introduction to the company, followed by a detailed PESTLE analysis, examining political, economic, social, technological, environmental, and legal factors affecting the business. A SWOT analysis is then presented, evaluating Premier Inn's strengths, weaknesses, opportunities, and threats. The report further explores current and potential trends in the industry, such as social media marketing and artificial intelligence, assessing their implications for Premier Inn. The impact of external factors like competition is also critically evaluated. The analysis concludes with an assessment of Premier Inn's ability to adapt to these trends and develop new products and services. The report uses various frameworks to provide a comprehensive understanding of Premier Inn's position in the market and offers insights into future business development strategies. References are included to support the analysis.

CONTEMPORARY
HOSPITALITY
INDUSTRY

TABLE OF CONTENT
 INTRODUCTION
 PESTLE Analysis factors of Premier inn
 SWOT analysis for a hospitality business
implications of current and potential trends
 Evaluation of ability of chosen hospitality business
 Evaluation of how external factors impact on current
and potential trends
 Conclusion
 References

INTRODUCTION
Organisations are broader and wider it consist of various
types of business like small, medium and large ventures.
Premier inn is considered as the best hotel chain in UK it
has 800 hotels and 72000 room so that best quality services
can be given to the customers. It was founded in 1987 it
headquartered in Dunstable UK. There are various
competitors of premium inn in UK which are Marriott,
Accor, best western hotel and resort.

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PESTLE Analysis factors of Premier Inn
It is a kind of framework used by industries to determine
external factors that directly affect the overall structure of
a business. It contains several elements described below:
Political Factors - This is a component of various
elements such as labor in environmental law and foreign
trade policy.
Economic factors : It include tariff and non-tariff deflation
rate inflation. In the context of premier inn, the change in
economic policy caused by covid-19 prevents hotels from
increasing business profits and providing jobs to others.

PESTEL Framework

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 Social Factors- Consists of elements such as behavior,
taste, attitude, evaluation, location and community.
With reference to the selected hotels, it is analyzed that
customer preferences change according to the time of
day, and it is not easy for the selected hotels to
communicate with the audience.
 Technological factor- Technical elements consist of the
use of advanced technology software and hardware
application tools and more. Using technology
specialized in the hotel industry, business-effective
management systems and various applications are
customer data.

Social and technological factor

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 Environment-Environmental factors with an emphasis
on waste management, resource utilization, etc. From
the perspective of the selected hotel, it is critically
analyzed that it is focusing on reducing emissions by
20% over the next three years.
 Legal factors: for rule provisions Legal factors that
focus on policies, etc. In consideration of the premier
inn, it is clearly stated that the activities will be carried
out in proper compliance with the rules and regulations
of the government that has goodwill.

Discuss SWOT analysis for a hospitality business
Another type of framework and tool used by businesses
to analyze internal functionality. It consists of various
elements such as strengths, weaknesses, opportunities,
and threats. It is explained in detail below.
 Strength
Premier inn's main strength is that it has other skilled
and talented employees with religion and culture as it is
easier to provide better service and meet customer needs
and needs than hotels. That is. Strengths Owns many
hotels and resorts that reflect the strong financial
position of their hotel industry.

SWOT Analysis