Premier Inn Hotels: Strategic Analysis of the Hospitality Industry

This report presents a comprehensive analysis of Premier Inn Hotels within the context of the contemporary hospitality industry. It begins with an introduction highlighting the significance of the hospitality sector and the competitive landscape, using Premier Inn as a case study for global expansion. The report then delves into a detailed PESTLE analysis, examining the political, social, economic, legal, and environmental factors influencing the hotel's operations. Following this, a SWOT analysis assesses Premier Inn's internal strengths and weaknesses alongside external opportunities and threats. The study further explores current and potential industry trends, emphasizing the growing importance of sustainability and the demand for authentic local experiences. The conclusion summarizes the key findings, including the hotel's contribution to the economy and its adaptation to modern consumer preferences. The report references key academic sources related to hotel management and hospitality operations.

THE CONTEMPORARY
HOSPITALITY
INDUSTRY
Task 3 and Task 4

TABLE OF CONTENT
 Introduction
 PESTLE Analysis
 SWOT Analysis
 Current and potential trends impact on hospitality business
 Conclusion
 References

INTRODUCTION
Hospitality industry contributes the most to the economy as it
encourages tourism and by that gives foreign currency to the
economy. It is becoming the most competitive industry out of
all the industry. For the same Premier Inn Hotels has been
taken, it’s a hotel which origin is from UK and they are
looking to expand globally. Internal and external assessment
of the hotel has been done along with how they contribute to
national as well as international economy. The report also
talks about modern trends which the company can use to
influence customers.

PESTLE ANALYSIS
Premier Inn Hotels believes that competition is huge in their industry
and to overcome that they need to monitor and forecast external
influences. The hotel believes that PESTLE analysis will be best
suited to assess the macro environment. PESTLE analysis of Premier
Inn Hotels are as follows:
Political factors: This are the politics in a particular
country which can affect hotels operation. Due to Covid
19 taxes it is estimated that tax will be increasing in
future. Political factors include govt. Policy which can
affect the operation of hotel over time.

CONTINUE…
 Social factors: Society in which business is operating plays an
important role. Premier Inn Hotels believe that if they want to do
well in market they have to follow their culture, believe and custom
so that they can feel more connected to the people of the society.
 Economical factors: It relates to all the economical activities like
foreign exchange, inflation, recession, per capita income, population
and many more which helps hotel to do well and can be a hurdle
sometimes.

CONTINUE…
 Legal factors: This are the rule and regulations of the country
which the hotel need to follow of they want to work their. It
includes minimum wage rule which state that the company need to
give minimum wage to the employees of the firm.
 Environmental factors: Change in the climate have a major
impact on Premier Inn Hotel, it can affect the business positively
as well as negatively. Premier Inn Hotels always strives to be eco
friendly and they train there staff to adopt such type of practice’s.
They believe that development is good but it should happen
without harming the environment so they try to use those
techniques which are eco-friendly and in favour of nature.

SWOT ANALYSIS
The hotel is aware about the
fact that internal assessment is
as important as the external
assessment and for that they
have done the SWOT analysis
of Premier Inn Hotels:

POTENTIAL IMPACT ON BUSINESS
OPERATIONS

CONTINUE…

CURRENT AND POTENTIAL TRENDS
The trend plays an important role in hospitality industry and Premier Inn
Hotels are well aware about it. The most important factor for the
business is their customer and the modern customer is concerned about
negative effects of tourism on environment. The hotels are well aware
about it and to tackle this problem they aim to do business by keeping
sustainability factor into consideration. Most of the tourist today are not
satisfied with superficial tourist activities as they crave to experience
local culture, lifestyle and cuisine. Hotel is well aware about it and they
give tourist such environment where they can enjoy all of these.

CONCLUSION
The report concludes with the assessment of Premier Inn Hotels which
includes internal as well as external assessment, the hotel has used
SWOT as well as PESTLE analysis for the same. Range of operational
and functional department is also discussed widely in the report and how
it can help the hotel to coordinate better. Hotel has contributed to the
employment of locals and help the economy of the nation as they have
contributed positively. The reports ends with various modern trends like
sustainable development trend and giving the public local experience
according to their needs.

REFERENCES
 Andrews, S., 2013. Hotel housekeeping: A training manual. Tata
McGraw-Hill Education.
 Bardi, J.A., 2003. Hotel front office management. John Wiley & Sons
Ltd.
 Clifton, D., 2019. Hospitality Security: Managing
Security in Today's Hotel, Lodging, Entertainment, and
Tourism Environment. CRC Press.
 Kay, A.C., 2003. A Little Enterprise of her Own: Lodging-
house keeping and the accommodation business in
nineteenth-century London. The London Journal. 28(2).
pp.41-53.