Premier Inn: Innovation Management and Technology Use

This project analyzes innovation management strategies within Premier Inn, a UK-based hospitality organization. The assignment explores technology applications such as online booking, self-check-in, and online payments to enhance guest experiences. It identifies costs, risks, and resource considerations associated with implementing innovations. The project includes implementation plans, risk assessments, and project planning strategies. It applies various theoretical frameworks, including Porter's Five Forces, Ansoff Matrix, and PESTEL analysis, to understand market dynamics and strategic growth. Furthermore, the project incorporates models such as the Waterfall Model, Kotler's model, dimensional model, and Lewin’s model to provide a comprehensive approach to innovation management, ultimately aiming to improve Premier Inn's market position and operational efficiency through technology adoption and strategic planning.

Managing Innovation
Student Name
Institution Affiliation

 In the previous task, the organization which was chosen
was under the hospitality industry in the United
Kingdom.
 The reason for doing this study is because this is one of
the most growing sections in U.K which means that
there is more innovation from time to time.
Managing Innovation

 One of the technology applications that should be
considered is the online booking.
 The only thing that the hotel management should do is
to make their site active in such a way that they can
give the client immediate feedbacks.
 Another thing is to enhance guest experience. This is
mostly applicable when it comes to the check in and
out and other processes (Wikhamn et al., 2018).
Determination and Justification of the
Innovation

 The hotel can be able to use their electronics to
enhance self-check in and out, online payments, and
other guest services that can satisfy their clients.
 Another technology innovation is streaming the
internet processes.
 Another unique thing that the hotel should consider is
enhanced targeting.
Cont.…

 Every innovation must have some costs which need to
be considered. In this case, one of the costs is hiring of
the experts.
 To maintain such a good expert in an organization
might be expensive and this might affect the hotel
operations in a significant way.
 Apart from the cost, there are several risks also. One of
the risks is competition.
Cont.…

 Resources are very essential when it comes to
businesses because a hotel cannot be able to operate
without them.
 Apart from the employees, other resources that need to
be considered are the raw materials which are used in
making the dishes.
 The entire stakeholders should be able to communicate
with each other in order to solve the problems.
Implementation Plan

 In order to have a change management, the CEO should
have more than one manger so that they can be able to
monitor all the operations effectively.
 Risk must be there and the best way is to have a risk
assessment plan in order to identify those risks and deal
with them before it is too late.
 Another implementation plan should be on the project
planning because it will enhance the management of all
the hotel projects.
Cont..

 One of the theories which need to be
considered under Market Leadership
Strategies is the porters.
 This includes the supplier’s power, buyer’s
power, competitive rivalry, threats of the
substitution and threats of the new entry.
Application and Integration of related theories
and Diagrams

Cont..

 The second one is the Ansoff Matrix which is a
strategic planning tool that helps in the managers when
it comes to the future growth strategies.
Cont..

existing products
market penetration
market development
Cont..

 The third one is the macro environment factors which
are the external factors that affect the operations of a
business.
 The hotel needs to consider factors such as the social
factors, legal, economics, political, technological and
others.
Cont..