Premier Inn Case Study: Organisational Structure and Environment

This case study provides a comprehensive analysis of Premier Inn, a prominent British hotel chain, focusing on its organizational structure, business environment, and strategic planning. It delves into various organizational structures such as functional, divisional, and hierarchical, highlighting Premier Inn's use of a hierarchical structure due to its large size and extensive hotel chain network. The analysis includes a SWOT analysis, identifying the company's strengths, weaknesses, opportunities, and threats, particularly in the context of the COVID-19 pandemic. Additionally, a PESTLE analysis examines the political, economic, social, technological, environmental, and legal factors impacting Premier Inn's operations, offering a holistic view of the challenges and opportunities faced by the hotel chain. The report concludes that understanding these factors is crucial for strategic decision-making and maintaining a competitive edge in the hospitality industry. Desklib provides access to similar case studies and solved assignments for students.