This report provides a comprehensive strategic management analysis of Premier Inn, a leading hotel chain. It begins with an introduction to business strategy and its importance, followed by an overview of Premier Inn's operations and stakeholders. The main body of the report includes a detailed analysis of the macro-environment using PESTLE analysis, an internal analysis using SWOT, and an evaluation of competitive forces using Porter's Five Forces model. The report also examines the company's strategic directions, recommends growth strategies, and applies relevant theories and models for strategic planning. The report concludes with a summary of key findings and recommendations, supported by references to academic literature and industry sources. The report is a valuable resource for students studying strategic management, providing insights into the challenges and opportunities faced by a major player in the hospitality industry.
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