Premier Inn: Comprehensive SWOT and PESTLE Analysis Presentation

This presentation delivers a comprehensive analysis of Premier Inn, a prominent hospitality company in the United Kingdom, using SWOT and PESTLE frameworks. It begins with an overview of the company, highlighting its extensive presence and history. The SWOT analysis identifies Premier Inn's strengths, such as its strong brand image and free internet access, weaknesses including issues with customer compensation during the COVID-19 pandemic, opportunities in adopting new technologies, and threats stemming from pandemic-related lockdowns. The PESTLE analysis considers political, economic, social, technological, legal, and environmental factors impacting the company. The presentation emphasizes the importance of these analyses for improved decision-making and resource management, concluding that SWOT and PESTLE aid in simplifying business operations and achieving strategic objectives. The analysis underscores how internal and external market forces significantly influence business strategies, necessitating the use of analytical tools for effective decision-making and brand management.