Premier Inn: Report on Macro Environment, SWOT, and Industry Trends

This report provides a comprehensive analysis of the contemporary hospitality industry, using Premier Inn as a case study. It begins with an introduction to the hospitality sector and its various components, followed by an examination of the macro-environmental factors influencing Premier Inn's operations. The report then delves into a detailed SWOT analysis, identifying the company's strengths, weaknesses, opportunities, and threats. Furthermore, it explores the implications of current and potential trends, such as globalization and diversity, on Premier Inn's business strategies. The analysis utilizes PESTEL framework to analyze the external environment and concludes with a summary of the key findings and implications for Premier Inn's future. The report references academic sources to support its analysis and conclusions.

The Contemporary
Hospitality Industry

• Introduction
• Various macro environment factors
• SWOT Analysis
• Implications of current and potential trends
• Conclusion
• References
Table of content

INTRODUCTION
Hospitality sector indicates to the combination of
various offerings like event making plans, lodging,
journeying & tourism, transportation and so on. It is
multibillion dollar company quarter that based on
accessibility of disposal earnings and leisure time. It may
be very fast growing industry in market. In order to
completion of this project Primer Inn is taken in to
consideration.

To analyse these environmental aspects and their influence
over the development of Premier Inn, the management of
respective company can utilise PESTEL analysis frame that a
model which is utilised by business company to analyse to
analyse the influence of political, economical, social,
technological, environmental and legal aspects over the
business of a firm. The explanation of this analysis in context
of Premier Inn is a below:
VARIOUS MACRO ENVIRONMENT
FACTORS

Political- It consist of unique factors such as countrywide authorities policies and legal
guidelines, taxation policy, political balance and instability, foreign exchange, trade
restrictions and plenty of more.
Economical- In consist several elements like forex rate, exchange price, economic increase,
employment price, interest rate, inflation and deflation.
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Social- This component plays an crucial position inside the improvement and
achievement of the commercial enterprise mission. It encompasses exclusive components
such as tradition, beliefs, values, desires, demands, way of life, taste and desire, dwelling
requirements, income distribution and diverse demographic components.
Technological- This factor consider diverse additives like technical development,
technical innovation, synthetic intelligence, research and improvement and plenty of extra.
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Environmental- The care of environment and social duty are covered because the centre
segment of client’s possibilities and expectations. In current time, clients are extra vigilant
and typically favour the organizations that care about atmosphere.
Legal- It includes various legal guidelines and regulations that formulated with the aid
of authorities of the nation of a for effective walking of organization. It considers diverse
legislations which include employment law, heath and security act, consumer safety act and
others.
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SWOT Analysis
It is a strategic framework that is executed by a
establishment to monitor the internal atmosphere of
the atmosphere in form of determining ability,
shortcoming, opportunities and threats. The
description of this determination in context of a
hospitality business like Primer Inn is a below:
SWOT ANALYSIS

Strengths
The organization as an powerful brand photo and marketplace function in hospitality
sector. It's miles biggest and swiftly growing brand in UK with expected 590 price range
inns and extra than 43000 rooms.
Weaknesses
The primary weak point of this challenge is limited and constrained presence that have
an effect on the enterprise operations and its development.
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Opportunities
The manipulate of agency may want to make improvement in its company making
business company growth thru adopting opportunity of partnership, joint assignment and
many extra.
Threats
Economic recession and excessive opposition are number one chance and chance that
affect the economic business enterprise of respective hospitality firm in time period of
affecting its marketplace share and profitability.
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There are numerous varieties of current traits
which can be existing in hospitality industry and effect
functioning of groups in favourable and detrimental
form. These tendencies are not high-quality accredited
agencies to maximize their advertising positioning and
also help in supplying blessings to improve the profits
margins.
Implications of current and potential trends

Globalisation is one of the most vital components which might be had to with the aid
of manner of nicely undertaken by using the use of the company. It allows change related
to accessibility of uncooked cloth, technology and agency courting with other worldwide
places. It is essential for Premier Inn to correctly preserve in thoughts this problem in to
their business organisation functioning and formulate plan of moves as to take benefits of
all additives.
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