Premier Inn: Sustainable Tourism, Operations, and Future Goals

This report examines the sustainable tourism operations of Premier Inn, a British hotel chain. It discusses past operational challenges, including supply chain issues and carbon footprint management. The report then analyzes the present operations, focusing on sustainable sourcing, CSR activities, and waste reduction. Future operations are oriented towards clean energy, local sourcing, and promoting sustainability awareness. The vision of Premier Inn is to provide affordable, quality hotels while positively impacting the world. The report concludes that sustainability is crucial for hotel organizations to positively impact tourists and local communities and enhance brand image. Desklib provides study tools, past papers, and solved assignments for students.

Vision of the organization:
Premier Inn is basically the British limited service hotel chain and UK's largest
hotel brand. Vision statement for an organisation is important because it basically
defines the core reason for the company's existence and also makes the work
more meaningful. T his vision statement is helpful into the context of attracting
and engage the employees into passionate manner. So vision statement for an
organisation is very important in terms of achieving goals and objectives of an
organisation. The vision of premier Inn hotel is to provide affordable, quality
hotels to their guests in order to help them live a life and work well into the
positive spectrum which impact the world around them. The basic vision
statement of Premier Inn hotel is that “We have always been about people and we
always will. The hotel is more focused towards people, customers and their
satisfaction level so that they can attract large number of customers. Their vision
is to provide affordable services and also have good quality so that customers can
retain for longer period of time. Their first priority is about people and the
services provide to them so the hotel is focused towards providing qualitative
services. The qualitative services is the only reason due to which customers
retain for longer period of time in their hotel
Future operations of the organization:
The future operation of the organization are diverse as well as consists
of various strategies that will ensure it is able to gain further suitability
within its business operations in an optimal manner. The future
operations of the business relative to sustainability focus on utilization
of clean energy in order to reduce the consumption of energy within the
business along with souring of raw material for their product local
community in order to provide economic support as well as gain high
quality good which will be appreciated by their customers. The
organization has future operations oriented to reduction of wastage as
well which will help the business to ensure it is able reduce the total
amount of waste produced. Furthermore, the organization is focused on
promoting the importance of sustainability in order to educate it staff as
well as customers and ensure it is able to have a greater social impact
through its business operations. This will allow the business to develop
an enhanced brand image as well as awareness in the market leading to
attaining greater markets share as well as the ability to attract customers
in an effective way.
Goals of the organization:
The main objective or goal of the organisation is to provide its consumers with the best
experience and incorporating sustainability tourism in the organisation. The company has
focuses on fulfilling its goals and also implementing the sustainable tourisms that allows
the organisation to reduce its carbon foot and lowering the overall ecological impact.
Moreover, the company is focusing on reducing the pollutants for the purpose to enhance
the experience of the local communities and also tourism. Additionally, the organisation
also focuses on providing the necessary support to the community and also in order
enhance the experience and growth of the local community. With the help of sustainability
and sustainable tourism, the main objective of the organisation is to promote its travellers
for the purpose to promote a positive experience based on the cross culture and also
focusing on maintaining relations with the local community for the purpose to preserve
the heritage of the country.
Past operations of the organization:
The past operations of an organisation basically consist of activities which were
ineffective in terms of building positive image into the market. The hotel has to
face various problems within the organisation operations which create hindrance
in terms of maintaining sustainability. The hotel has to face majorly challenges in
the summer and autumn season as a result of very high occupancy level. They
have to face issues related with supply chain and tighter labour supply in this
particular sector. There are various challenges which include measuring of overall
amount of carbon footprint generated by the business along with improper
management as well as allocation of organisation resource. They have to face
challenges in terms of shortages of staff members working for the organisation. It
is difficult for the hotel to provide timely services to their customers because it is
difficult for the hotel to manage such a large number of crowd at hotel with
limited number of staff members. The past operations of hotel was not very
organised and also do not plan into effective manner. Due to lack of planning and
proper management they have to face certain issues from their customers due to
which it is difficult for the hotel to maintain its operational part into effective
manner.As the hotel is also not very advanced in terms of technological
development and improvement as well. They have to face problems in terms of
technical parameter as their hotel website is not advance and can't generate traffic
on large scale due to which they also face problems in terms of attracting
luxurious customers for them. These are the basic past operations of hotel.
CONCLUSION
From the above poster it has been concluded that, it is vital for a hotel
organization to prompted and establish sustainability within it business
operation in order to have have a positive impact on the visiting tourist
along with the local community. In addition to this, the poster is able to
highlight the improve of developing business goals as well as vision in
order to attain an appropriate and achievable objective that will help in
gaining sustainability within the organizations business operations.
Moreover, it is also crucial for a business to ensure it is able to conduct
its CSR activities in an effective manner which will ensure that the
business is able to improve its brand image as well as awareness.
INTRODUCTION
Sustainable Tourism is basically a concept that focuses on establishment of a complete tourism
experience that basically involves the various aspects which are related to the environmental, economic
and social issues depending upon the overall experience of the tourists that helps In fulfilling the needs
and wants of the customers. The poster will focus on the various operations of the organisation Premier
Inn which is basically a British limited service who has around 800 hotels and 72,000 rooms founded in
1987 and headquartered in Dunstable, United Kingdom. The poster basically involves the overview
vision of the organization along with the operations based in the past. In addition to that it focuses on
highlighting the future and present operations for the purpose to develop suitable tourism along with the
various challenges that are faced by the organisation.
.
Overview of the organization:
Sustainable Tourism basically focuses on gaining the importance that forces the organisation to use
their roots in a hard-hitting way that can provide assistance in meeting the overall wants and needs of
the structure. In reference to sustainable tourism, the entire poster is based on the inquiry which is
related to the objections and problems which are faced by the tourism and travel if the sustainability is
not well-kept in the organisation. The organization chosen for this poster is Premier Inn which was
founded in 1987 and headquartered in Dunstable, United Kingdom. The organization is very popular
British Based hotel chain with approximately 800 hotels and 72,000 rooms. Furthermore, this makes it
momentous for the organisation to focus on paying more attention to the conceptualisation of
sustainable tourism and also focuses on getting into action the three vital pillars of sustainability which
are divided into three categories environmental, social and economical. There are various situation
which have a major effect on the development of the sustainable touristy and it is important for the
company to identify and develop scheme and various performing ways for the objective to overcome
and face these challenges.
Title and Student names/ID/ Tutor name
REFERENCES
Books & Journals:
• Musavengane, R., 2019. Small hotels and responsible tourism practice: Hoteliers’ perspectives. Journal of
cleaner production, 220. pp.786-799.
• Fang, W. T., 2020. Responsible tourism. In Tourism in Emerging Economies (pp. 131-151). Springer, Singapore.
• Antonakakis, N.R., 2018. Triggers for change: realising a'design for sustainable behaviour'web-tool for
influencing sustainable tourism in Cornwall (Doctoral dissertation, University of the Arts London and Falmouth
University).
• Gladkikh, T. and Andrianova, O., 2018. Clearfield: Sustainable tourism and architecture in a new eco-park in
Russia. In Green Events and Green Tourism (pp. 125-133). Routledge.
• Morrison, A., Lehto, X. and Day, J., 2018. The tourism system. Kendall Hunt Publsihing.
• Salazar, A. and Cardoso, C., 2019. Tourism planning: impacts as benchmarks for sustainable development
plans. Worldwide Hospitality and Tourism Themes.
Present operations of the organization:
The overall present operations of the organization are oriented towards implementation of suitable
business operations in order to enhance the overall experience of their customers and ensure that their
business is able to gain sustainability. Moreover, the organization is focused on making its operations
sustainable relative to sourcing of raw material from suitable source sin order to have a positive impact
on the natural surrounds. In addition to this, the management of the business is paying emphasis on
supporting local business in order to attain raw material for their day-to-day operations. This helps the
business to ensure it is able to fulfill its social and environmental aspects in order to gain sustainability.
Furthermore the organizations is focused on enhancing its CSR activities in order to develop a positive
brand image in the market which will lead to increase within the market share and provide the ability to
attract customers as well. In addition to this, the management of the organization has also paid
emphasis on reducing the overall output of waste in order to ensure that they are bale to have a positive
impact on the environment.