Premier Inn: Project Management, SWOT, and PESTLE Analysis Report

This report provides a comprehensive analysis of Premier Inn's project management strategies within a work-based learning context. It details the planning, initiation, management, monitoring, and evaluation of a project aimed at developing IT and digital skills among employees to enhance performance during remote working. The report includes a SWOT analysis, identifying strengths, weaknesses, opportunities, and threats, as well as a PESTLE analysis, examining the political, economic, social, technological, legal, and environmental factors affecting Premier Inn. Porter's Five Forces are also applied to assess the competitive landscape. The report concludes by highlighting how the project met deadlines and achieved its objectives, emphasizing the importance of time management, communication, and project lifecycle management.

Work-Based Learning

Table of Contents
INTRODUCTION ..........................................................................................................................3
MAIN BODY ..................................................................................................................................3
Planned and initiated the project. Setting targets, aims and objectives for your project ............3
Managed, monitored and evaluated the progress of the project throughout the project lifecycle
from initiation to completion.......................................................................................................4
How at project completion you met the deadlines and achieved the benefits of stage of aims
and objectives for your project....................................................................................................5
SWOT..........................................................................................................................................6
PESTLE.......................................................................................................................................6
CONCLUSION................................................................................................................................9

INTRODUCTION
Work-Based learning is mainly inclusive of diversity of informal, formal and non-formal
arrangements which also include work placements, apprenticeships and informal learning. In
simple terms it is defined as assessment as well as development of skills which is directly
associated to workplace (Bouchon, 2022). It has been evaluated that work-based learning is
mainly termed as an educational strategy which offers individuals real-work experience in which
they can duly make application of their technical as well as academic skills in order to develop
employability.
Present report is conducted on Premier Inn which is operating its roles and
responsibilities in hospitality industrial sector and is a British limited service hotel chain. Hotel
was founded in the year 1987 and offer wide range of high quality products as well as services to
customers. This report include discussion upon the manner in which project planning, monitoring
and evaluation is being done. Along with this discussion upon own experience and learning at
the workplace is also done in this report.
MAIN BODY
Planned and initiated the project. Setting targets, aims and objectives for your project
Due to the outbreak of Covid-19 government around the world has imposed lockdown
and issued guidelines in which organisations in nearly every industry were subjected to work
with less staff in organisational workplace premises. Due to this, Premier Inn implemented
digital tools and techniques in order to conduct its roles and responsibilities on digital platform
and manner in order to satisfy customers needs and demand. However, hotel faced issues in
which employees are facing challenges in performing their work on remote basis, as they are not
aware with digital and IT skills. To overcome this issue Premier Inn have set certain aims and
objectives
Aim
“To develop IT and digital skills among employees”
With this aim Premier Inn is looking forwards to enhance employees performance during remote
working in order to provide maximum satisfaction to customers.
Objectives
 To training employees by develop their IT and digital skills

 To increase employee performance during Covid-19 in remote working.
 To enhance overall satisfaction of customers.
Managed, monitored and evaluated the progress of the project throughout the project lifecycle
from initiation to completion
It is essential to properly manage, monitor and evaluate the project process in order to
fulfil project objectives in a well define and effective manner. In this project life cycle plays
important role in managing and monitoring project in effective manner. Mentioned below in-
depth analysis of PLC is being conducted in context with the project:
Project life cycle
Project initiation:
It is the first stage of project management life cycle, it duly offers overview of the
project. In terms with present project proper understanding of Premier Inn project requirements,
objectives and goals in done. Project initiation is inclusive of project goals, benefits, mission
budget resources and more. In terms with present project the main goal is to develop IT and
digital skills within employees in order to order to make them compatible with digital
transformation in hospitality industrial sector. For this Premier Inn emphasise upon offering
virtual training as well as offline training to employees.
Project planning:
Lot of planning is needed with set of plans which provides a direct to complete a project.
It is mainly a blue print of overall project. In this, proper coordination is done by me in which
preparation of project budget by proving cost estimates of resources needed in done (Gretzel,
2022). Along with communication is being developed to deliver important and necessary
information to members.
Project execution:
It is among one of the most important stages of project life cycle, in this tasks to each and
every individual is assigned and resources are allocated in a well define and effective manner. In
this major issues such as time management and quality management is done in order to solve
issues in the beginning.
Monitoring and performance phase:
In this stage, it has been evaluated that in the above project objectives has been put into
motion by me. Furthermore, proper monitoring and controlling is being done. Along with this

regular team meeting is also undertaken. In addition to this, progress report is compared with
project plan in order to measure performance. With the help of regular communication proper
updates in being provided on regular basis.
Closure phase
It is the final closure phase of project, this stage emphasise upon final form of
deliverables. At this stage handing project document is being done by me to Premier Inn top
executives. In addition to this, proper analysis of the things went well and did not is being duly
examined by me.
With the help of project life-cycle all the stages of project get accomplished in a well
define and effective manner. It helps me to properly manage, monitor and evaluate overall
project progress in effective manner.
How at project completion you met the deadlines and achieved the benefits of stage of aims and
objectives for your project
It is important to list all tasks and deliverables of project, as this helps in accomplishing
overall project goals in a well define and effective manner. In terms with present project to
effectively meet deadlines and in order to benefits of stages aims and objectives I have duly
undertaken use of my skills like time management and critical thinking and other knowledge in
order to set reasonable deadline as per the project complexity. In addition to this, proper analysis
of project and team requirements is being undertaken by me. This effectively helped me to met
the deadline in a well define and effective manner. Furthermore, I have also undertaken use of
establishing project details and objectives and effectively analyse project team requirements. In
addition to this, I have also develop proper communication with effective monitoring and
measuring in order to track performance. This significantly helped in accomplishing overall
project deadlines. In addition to this, it has been evaluated that project life cycle also helped in
achieving aims and objectives of project. It has bee evaluated that the main goal of project is to
enhance employees IT and digital skills in order to make them perform roles and responsibilities
from remote areas. With the help of this goal Premier Inn aim towards managing its roles and
responsibilities during Covid-19.

SWOT
Strength:
 The main strength of respective project is that, it will enhance employees performance as
well as hotel profitability.
Weaknesses:
 The major weaknesses of this project is that, in this hotel is required to invest more
amount of capital which will affect their overall budget.
Threat:
 The major threat of respective project is, lack of interest among employees and other
digital challenges.
Opportunities:
 This project is having opportunity in terms of increase digital presence of hotel industry
which enhances their opportunity to provide services and facilitates of large number of
customers.
PESTLE
Pestle analysis it define as a framework which allow an organisation to evaluate the
impact of external factors upon organisation growth and decision making process. In addition to
this, with the help of this analysis proper strategies can be made. Mentioned below PESTLE
analysis of Premier Inn is being conducted:
Political:
In hospitality industrial sector political factor plays important role, as this industry is
majorly influenced by political environment. Premier Inn is operating from UK, in this political
environment of country have direct and indirect impact upon company. Due to the outbreak of
Covid-19 government imposed lockdown and strict laws which affect smooth roles and
responsibilities of hotel (Jones and Comfort, 2021). In this, it is important for hotel to abide all
essential guidelines and measures in order to ensure smooth business functioning.
Economic:
It has been underlined that economic elements directly influence organisation decision
making. In UK Premier Inn have opportunities to take use of stable economic growth. However,

due to the outbreak of Covid-19 organisation were forced to face decrease total output. This lead
hotel to face economic loss. In this, with the help of taking use of digital business operations
hotel can minimise losses.
Social:
It has been evaluated that hospitality industrial sector is majorly influenced by social
factors which include believes, value, demographic aspect of a society and community. It has
been evaluated that due to the outbreak of Covid-19 customers are hesitating to take use of hotel
services and facilities. In this Premier Inn with the help of abiding all the government guidelines
as well as measures can conduct roles and responsibilities in a well define and effective manner.
Technological:
Hospitality industry is greatly influenced by technology. In this there are number of
digital disruption undertaken place in hospitality industry (Kim and So, 2022). In addition to this,
it has been evaluated that due to the outbreak of Covid-19 organisations in hospitality industry
were forced to implement digital tools and technologies in order to conduct business operations.
Legal:
It is one of the most important aspect of Pestle analysis, in this it is essential for
organisations in hospitality industrial sector to abide all the essential laws and legislations in
order to conduct roles and responsibilities in a well define and effective manner. In addition to
this, it has been evaluated that after the outbreak of Covid-19 there are number of laws that has
been changes which have direct influence on company. In this, it is essential for Premier Inn in
conduct operations under proper legal laws to conduct effective business activities.
Environment:
This aspect of Pestle framework plays essential role. In terms with hospitality industrial
sector it has been underlined that this industry have major impact upon environment. Along with
this customers are also more focus towards safeguarding environment. In this due to the outbreak
of Covid-19 Premier Inn is needed to emphasise that there business activities does not harm
environment in any way.
Porter's Five Force
Porter five forces is a method which helps an organisation to effectively analyse five
competitive forces which duly shaped each and every industry and helps in evaluating industry's
weaknesses:

Threat of new entrants:
Threat of new entrants is low in hospitality industrial sector, as Premier Inn is operating
as a leading hotel in industry and in order to compete with large scale organisations it is essential
for new entrants to invest large amount of capital. This aspects acts as an opportunity for Premier
Inn which with the help of best services and facilitates they can grab attention of more number of
customers.
Bargaining power of suppliers:
Bargaining power of suppliers is low in respective industry for Premier Inn as, they are
large scale of chain of hotel. This makes suppliers to perform roles and responsibilities
effectively with company (Mondal, 2022). However, due to the outbreak of Covid-19 it is
essential for hotel to undertake use of effective supplier chain management strategies in order to
conduct roles and responsibilities in a well define and effective manner.
Bargaining power of buyers:
Bargaining power of buyer is high in hospitality industrial sector, it has been evaluated
that customer's have number of options from where they can satisfy their needs and demands.
Furthermore, it has been evaluated that Premier Inn is having number of rivals who are offering
same of similar forms of products and services. In this it is essential for Premier Inn hotel to
emphasise upon cost in order to offer cost effective facilitates and services to customers with
high-quality (Sztorc, 2022). This will significantly allow them to enhance their competitiveness
in industry. However, it has been evaluated that due to Covid-19 it is hard for hotels to cut down
their prices. In this Premier Inn with the help of taking use of digital technologies can lower
down their operating costs. This will help them to offer affordable services and facilitates to
customers.
Threat of substitute products:
Threat of substitution is high in hospitality industrial sector. It has been evaluated that
Premier Inn is having many rivals such as Hilton hotel etc. Nearly all competitors are offering
competitive facilities and services to customers in industry. In this, it is essential for Premier Inn
to undertake use of digital tools and technologies in order to enhance overall competitiveness in
industry and operate successfully.
Competition in industry:

Competitive rivalry is high in hospitality industrial sector. The main reason behind this is
cost of product differentiation and switching cost which is low (Singh and Puri, 2021). Along
with this, it has been evaluated that number of rivals of Premier Inn is offering competitive
services and facilities to customers at low costs. In this, it is essential for Premier Inn to
undertake use of effective strategies and practices in order to enhance competitiveness in
industry.
Experience
It has been duly experienced by me that workplace learning effectively enhanced by skill
and knowledge to execute and manage project in a well define and effective manner. With the
help of work place learning I have duly acquired number of skills such as communication and
time management and application of relevant model such as project life cycle. Furthermore, it
has been learned by me from the pestle and porter's five force analysis it due to the outbreak of
Covid-19 needs and importance of digitisation or digital tools and technologies has been
significant enhanced. In this Premier Inn with the help of enhancing employees IT and digital
skills and align their performance with digital technologies that has been implemented by hotel.
This will help them to effectively satisfy customers needs and demands in a well define and
effective manner.
CONCLUSION
Thus, from the above mentioned report it has been concluded that there are number of
various ways that are required in order to make significant improvement in skills and knowledge.
In this, work-based learning plays important role. From this report it has been concluded that
with the help of work-based learning learners can undertake opportunity to make significant
improvement in skills and knowledge. Project life cycle also plays important role in
accomplishing project goals in a well define and effective manner. Report also states that smart
objectives also allow learner of students to fulfil all objectives and accomplish assign work in a
well define and effective manner.

REFERENCES
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