Creating a Niche: A Business Plan for Premium Infant Food Products

This assignment presents a business idea focused on creating a dedicated infant food products company. The proposed venture aims to solve the problem of limited dedicated stores offering a variety of high-quality baby food items. The solution involves offering innovative products like cereals, rusks, milk drinks, and ready-to-serve meals, with options for customization and gifting. The business model emphasizes quality, online presence, and a strong supply chain to ensure customer satisfaction and build trust. Key resources include quality products, a strong brand, and a well-trained team. The target customers are young and middle-aged families with babies. The critical success factors are maintaining high product quality and excellent customer service. The business intends to generate revenue by providing high-quality products and services, focusing on customer convenience and building a reputable brand in the infant food market. Desklib provides access to similar business plans and solved assignments for students.

Hi, I’m…..
From ...
This introduction is tied in with showing another thought, another business thought that will make
income age, work age and a superior choice for infant items and infant sustenance purchasing for the
shoppers.
The problem we are solving is….. We are endeavoring to build a business which will manage infant
nourishment items that will be sold at shops, on the web and conveyed to the buyers at their homes. It
has been seen that there is an immense market for infant nourishment items anyway there are lesser
number of committed stores offering such items.
Our solution is…. An organization in view of the business thought of dedicatedly offering creative child
nourishment items like cereals, rusks and milk drinks alongside prepared to serve infant sustenances.
Clients will moreover have the capacity to modify their items and send the items in a packaged shape to
different locations as gifts.
This is huge opportunity because… It has been verifiably observed that the sustenance organizations are
never bankrupt in the event that they offer quality nourishment. Quality sustenance is one of the basics
that everybody on the planet is searching for. The company will combine quality with the present baby
food market which will be a huge innovation.
Our Value… As it can be seen that the key partners of the company or business will constitute of team
of brands and many more Subsidiaries, Advertisers, Associates. The key activities will be to Supply the
ordered products , sales, Record keeping, Online marketing. The value proposition of our product will be
based on the fact that the products will be of excellent quality, they will be having discounts and there
will be plenty of options.
Our Key resources includes…. Quality, Brand and presence are some of the key resources that are there
to be utilized.
Our target customers are….The families and couples with babies, mostly young and middle aged people.
We are better because…. We have a group of prepared and instructed workers who take into account
the advancement of the business by sharing their significant information. We will focus on better infant
nourishment items and impeccable administration.
We make money by….
 Providing the customers with high quality products and services
 We also aim to make the customers feel convenient.

Our team can do this because…. This business innovation thought is much sensible. We can get the trust
of the customers by saving their possibility in a monetarily astute manner. We can supply the things with
a tolerable store network.
Critical Success Factors of our business are…. The field which is picked isn't a risky one and a quality
administration will consequently guarantee that the clients will begin purchasing the items. As the items
will be kept of high caliber and the administration will be close immaculate the clients themselves will
showcase by overhearing people's conversations.
What we need right now is…. There is a need to establish the brand as the foremost name in the field of
baby food products. There is no big company in the present times that is innovating much and preparing
customized, high quality, dedicated bay food products.
To summarize… This business will be fruitful as legitimate consideration is given on the quality and
administration parts of the items. Online interface and organization are factors that must be kept up.
Quality is the key factor.