Project Report: Development and Marketing of New Premium Soup Range

This report provides a comprehensive project management plan for the development and marketing of a new range of premium canned soups for major food manufacturers. It begins with an introduction outlining the key components, including the creation of a professional project team, and emphasizes the importance of considering all necessary aspects for product development. The report includes a PESTLE analysis to assess the external competitive market, a detailed Work Breakdown Structure (WBS), and a Gantt chart for project scheduling. It also covers risk management strategies, a RACI matrix for communication, and stakeholder management strategies. The report presents a budget of £2.5 million for the project. The analysis covers political, economic, social, technological, legal, and environmental factors, with a focus on delivering quality products that meet consumer demands. The document includes a work breakdown structure, Gantt chart, risk analysis, RACI matrix, and stakeholder management strategies. The report concludes with an assessment of project performance, outlining stage gate criteria and milestones, and provides detailed analysis of internal and external factors for the project.

Running head: PROJECT MANAGEMENT
Project Management: New Range of Premium Soups Development and Marketing
Name of the student:
Name of the university:

1Project managementPROJECT MANAGEMENT
Introduction
This report depicts the role of product development and its marketing requirements for
new range of canned products for major food manufacturers. It is important for the developers to
consider all necessary components to produce such range of products. In this case the nominated
products that will be produced for the major food manufactures are new range of premium
canned soups. In order to develop such products a professional project team is to be created
based on their skills, knowledge and experience.
A PESTLE analysis should be conducted to understand the internal and external
competitive market including an accurate project plan, Work Breakdown Structure (WBS) and
Gantt chart. During the marketing of the products proper research and development session is
also conducted by the project development team members. In addition to this, a risk management
strategy, RACI matrix for conducting professional communication and a stakeholder
management strategy for the project stakeholders are also developed and elaborated in this
report. It is expected that if all of these criteria are maintain accurately then the producer
company and the R&D team both will be equally benefited.
1. PESTLE analysis for the project
The aim of any food producing company is to deliver quality products to the consumers
within estimated time and affordable price. Additionally, the tastes of the products are also
required to be unique and delicious to grab new consumers and to retain existing customers. The
developers will be producing premium soups for major food manufacturer thus an accurate
external analysis in terms of PESTLE analysis is illustrated in this report.

2Project managementPROJECT MANAGEMENT
Political: Political factor plays significant and active roles for determining the factors
that may impact the canned soup manufacturer ling terms benefit in a certain market. The soup
manufacturers are operating in processed and packaged products in many countries
simultaneously for exposing themselves in various political system risks and environment.
Before entering to the producing function the followings are the components on which the R&D
should focus include:
 Political stability and importance of the processed and canned soup in the
economy of the country
 Protection for the intellectual properties
 All favored business partners
 Consideration of mandatory employee profit
 Tax rates and incentives
 Regulation for different flavored soup products
 Trade regulations and customer’s related tariff
Economic: The macro ambiance factor in terms of the inflation rate, rating rate, foreign
rate for exchange as well as economic cycle are the collaboratively demand and aggregates the
demand and investment in an economy. If the micro environmental factors impact the
competitive advantages then the economic factors of the country in terms of growth rate,
inflation can be eventually used. The factors those will be examined by the economic analysis
include the following:
 Rate of inflation and interest
 Rate of unemployment, discretionary income

3Project managementPROJECT MANAGEMENT
 Labor cost and economic productivity
 Skills within the workforce and business cycle stages
Political econimical social technical legal Environmantal
0
1
2
3
4
5
6
7
8
9
10
Figure 1: PESTLE analysis
(Source: created by author)
Social: The societal culture also impacts the canned soup products research and
development and its delivery to major food manufacturers. The factors those should be measured
for the social analysis include:
 The level of skills and demographics of the population
 The hierarchy of the class structure, hierarchy and power structure
 The leisure interest
 The attitudes in terms of health and environmental consciousness and culture like
role of the members

4Project managementPROJECT MANAGEMENT
Technology: Technology is referred to as another important factor that has to be
considered for the successful development and delivery of the canned soup products for major
food companies. The factors to be analyzed for this are demonstrated below:
 Current technologies adopted by the different competitors of the soup producing
research and development team
 Impact of technology on the offered soups
 In processing and packaging the impact of the technology based cost structure
 Rate of the technical diffusion
Legal: The factors to be analyzed in terms of legal analysis are as follows:
 Data protection and security
 Discrimination law
 Patent copyright, healthy and safety law
 For processing and packaging canned soup products proper anti-trust law
 Protection of the consumers and e-commerce business
Environment
The environmental factors those are needed to be analyzed accordingly include the
following:
 Change in weather and climate
 The laws those are regulating the environmental population
 Recycling, attitudes and waste management

5Project managementPROJECT MANAGEMENT
2. Provide a Work Breakdown Structure to analyze the project components
Project schedule
development for canned
soup
Initiation phase
Selection of the
major food
manufacturing
company where to
serve the canned
products
Feasibility study
Project budget
estimation
PESTLE analysis
Internal factors
analysis
Competitor analysis
Milestone 1
Completion of
project initiation
phase
Planning phase
Risk management
plan
Stakeholder
management plan
Procurement
management
Contingency
management
Hiring team
including
experienced chef
Milestone 2:
Completion of
project planning
phase
Implementation phase
Identifying preferred
soup flavors to be
prepared
Contract to can
suppliers
Can labeling
Logistics
development
Delivery of canned
soups to different
major food
manufacturing
companies
Milestone 4:
Completion of
project closure
phase
Project closure phase
Final project
documentation
Post project
maintenance
Stakeholder signoff
Milestone 4:
Completion of
project closure
phase
Figure 2: Work Breakdown Structure for the canned soup product production
(Source: Created by author)
3. Provide a Gantt chart for the project
Task Name Duration Start Finish Resource Names Cost
Project schedule
development for
canned soup
81 days Mon
9/14/15
Mon
1/4/16
£250,283.00
Initiation phase 28 days Mon
9/14/15
Wed
10/21/15
£75,392.00

6Project managementPROJECT MANAGEMENT
Selection of
the major food
manufacturing
company where to
serve the canned
products
6 days Mon
9/14/15
Mon
9/21/15
Project
manager ,Research and
development team
member 1 ,Research and
development team
member 2
£12,288.00
Feasibility
study 5 days Tue
9/22/15
Mon
9/28/15
finance manager,
marketing manager,
Project manager ,project
sponsors
£14,960.00
Project budget
estimation 4 days Tue
9/29/15
Fri
10/2/15
finance manager, Project
manager ,marketing
manager, Research and
development team
member 1 ,Research and
development team
member 2
£13,312.00
PESTLE
analysis 6 days Tue
9/29/15
Tue
10/6/15
marketing manager,
Project manager ,project
sponsors ,Research and
development team
member 1 ,Research and
development team
member 2
£20,832.00
Internal factors
analysis 5 days Wed
10/7/15
Tue
10/13/15
Research and
development team
member 1 ,finance
manager, Project
manager
£10,640.00
Competitor
analysis 6 days Wed
10/14/15
Wed
10/21/15
Research and
development team
member 2
£3,360.00
Milestone 1
Completion of
project initiation
0 days Wed
10/21/15
Wed
10/21/15
Project manager £0.00

7Project managementPROJECT MANAGEMENT
phase
Planning phase 20 days Thu
10/22/15
Wed
11/18/15
£71,354.00
Risk
management plan 3 days Thu
10/22/15
Mon
10/26/15
marketing manager,
labeling company
[1],Project
manager ,project
sponsors
£7,117.00
Stakeholder
management plan 6 days Tue
10/27/15
Tue
11/3/15
finance manager, Project
manager ,project
sponsors ,Research and
development team
member 1 ,Research and
development team
member 2
£20,832.00
Procurement
management 6 days Wed
11/4/15
Wed
11/11/15
project
sponsors ,marketing
manager, Project
manager ,Research and
development team
member 1 ,Research and
development team
member 2
£20,832.00
Contingency
management 4 days Wed
11/4/15
Mon
11/9/15
labeling company
[1],marketing manager,
Project
manager ,Research and
development team
member 1 ,Research and
development team
member 2
£10,813.00
Hiring team
including
experienced chef
5 days Thu
11/12/15
Wed
11/18/15
project
sponsors ,marketing
manager, Project
manager
£11,760.00

8Project managementPROJECT MANAGEMENT
Milestone 2:
Completion of
project planning
phase
0 days Wed
11/18/15
Wed
11/18/15 Project manager £0.00
Implementation
phase 22 days Thu
11/19/15
Fri
12/18/15
£78,241.00
Identifying
preferred soup
flavors to be
prepared
6 days Thu
11/19/15
Thu
11/26/15
Project
manager ,marketing
manager, project
sponsors ,Research and
development team
member 1 ,Research and
development team
member 2
£20,832.00
Contract to can
suppliers 5 days Fri
11/27/15
Thu
12/3/15
Can supplier
company[1],marketing
manager, Project
manager ,project
sponsors
£11,828.00
Can labeling 6 days Fri
12/4/15
Fri
12/11/15
labeling company
[1],marketing manager,
Project manager ,project
sponsors
£14,173.00
Logistics
development 5 days Mon
12/14/15
Fri
12/18/15
project sponsors ,finance
manager, marketing
manager, Project
manager
£14,960.00
Delivery of
canned soups to
different major
food
manufacturing
companies
4 days Mon
12/14/15
Thu
12/17/15
marketing manager,
Project manager ,finance
manager, project
sponsors ,Research and
development team
member 1 ,Research and
development team
member 2
£16,448.00

9Project managementPROJECT MANAGEMENT
Milestone 3:
Completion of
project closure
phase
0 days Fri
12/18/15
Fri
12/18/15
Project manager ,labeling
company [0],marketing
manager, project
sponsors
£0.00
Project closure
phase 11 days Mon
12/21/15
Mon
1/4/16
£25,296.00
Final project
documentation 4 days Mon
12/21/15
Thu
12/24/15
Project manager ,finance
manager, marketing
manager
£8,832.00
Post project
maintenance 3 days Fri
12/25/15
Tue
12/29/15
project
sponsors ,marketing
manager, Project
manager
£7,056.00
Stakeholder
signoff 4 days Wed
12/30/15
Mon
1/4/16
marketing manager,
Project manager ,project
sponsors
£9,408.00
Milestone 4:
Completion of
project closure
phase
0 days Mon
1/4/16
Mon
1/4/16
Project
manager ,marketing
manager, project
sponsors
£0.00

10Project managementPROJECT MANAGEMENT
Figure 3: Gantt chart for the canned soup product production
(Source: Created by author)
4. Identify the criteria for assessing project performance at each stage (Stage
Gate Criteria/Milestones)
Task Name Duration Start Finish Resource Names
Milestone 1
Completion of project
initiation phase
0 days Wed
10/21/15
Wed
10/21/15 Project manager

11Project managementPROJECT MANAGEMENT
Milestone 2:
Completion of project
planning phase
0 days Wed
11/18/15
Wed
11/18/15 Project manager
Milestone 4:
Completion of project
closure phase
0 days Fri 12/18/15 Fri 12/18/15
Project manager ,labeling
company [0],marketing
manager, project sponsors
Milestone 4:
Completion of project
closure phase
0 days Mon 1/4/16 Mon 1/4/16 Project manager ,marketing
manager, project sponsors
5. Undertake a Risk Analysis for the project and identify a Risk Management
Strategy
Risks Probability Frequency Impact Managing
strategy
Lack of technical
experts
High Medium Extreme In order to
mitigate the
issues of
technical expert
professional
training and
development
program should
have to be
arranged by the
canned products