This report, prepared by a student, focuses on self-development and responsibility as key factors for success at university. It details the student's journey, highlighting the importance of social and ethical awareness, project workshops, and the development of professional skills. The report includes a SWOT analysis, outlining strengths, weaknesses, opportunities, and threats, along with a reading log and examples of work. It also features an action plan, a curriculum vitae, and reflections on the student's learning process, including time management and communication skills. Appendices provide further insights into employability skills, social and ethical awareness attributes, academic skills, and effective communication strategies, offering a comprehensive overview of the student's preparation for academic and professional success. The student demonstrates an understanding of the skills needed for success in marketing and a marketing manager position.