This presentation provides a business consulting overview for two projects: Regent College and the Thinking into Character (TIC) program. For Regent College, it identifies problems such as unavailability of space and lack of brand awareness, utilizing PEST and STP analyses to suggest improvements in targeting and marketing strategies, emphasizing competitive analysis and promotional efforts. For the TIC program, the presentation addresses issues related to planning, resources, staffing, and training, again using the STP model to refine the target audience and highlighting the importance of technical, marketing, and problem-solving skills. The presentation concludes that effective use of analytical models and strategic planning are crucial for both Regent College and the TIC program to achieve their objectives and enhance their market presence.