Business Consulting Presentation: Regent College & TIC Program

This presentation provides a business consulting overview for two projects: Regent College and the Thinking into Character (TIC) program. For Regent College, it identifies problems such as unavailability of space and lack of brand awareness, utilizing PEST and STP analyses to suggest improvements in targeting and marketing strategies, emphasizing competitive analysis and promotional efforts. For the TIC program, the presentation addresses issues related to planning, resources, staffing, and training, again using the STP model to refine the target audience and highlighting the importance of technical, marketing, and problem-solving skills. The presentation concludes that effective use of analytical models and strategic planning are crucial for both Regent College and the TIC program to achieve their objectives and enhance their market presence.

Pitch Presentation

Table of Content
• Introduction
• Project A
• Project B
• Conclusion
• References

Introduction
• Business consulting is professional
services and advices provided by experts
in certain areas such as management, law,
human resources, marketing etc. It is
generally used by businesses in early
phases of commencement of business or
when something new initiative were taken
in business activity.

Project A
• Regent College

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• Overview of project
• Regent College is located in London, UK
established in1984 which is a part of
Galileo Global Education. The group was
commence with private tuition students
and has grown into multi characteristics
organisation body.

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• Aims and objectives of this presentation
• Its aims is to explore the problems of Regent College related with targeting the potential
and quality students while effectively managing the competition present in market.

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• Problems identified
• Unavailability of space- The acceptance rate of students in Regent College is around 84%
which means the school is moderately selected.
• Lack of brand awareness- Despite being one of the best university of UK, Regent
College does not get able to create its brand awareness due to number of competitors
present in the market.

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• Changes due to external factors
analysis- PEST analysis in relevance with
Regent College is described below:
• Political-
• Economical-
• Social-
• Technological-

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• Target Audience
• STP model is utilise to evaluate targeted
market of Regent College. In relevance of Regent
College STP is explained underneath:
• Segmentation
• Targeting
• Positioning

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• Competitors
• Major competitors of Regent College are the Oxford university, Tyndale
university, Earlham college etc. which cuts the market of Regent College by half. In order
to effectively deal with its rivals, Regent College have to analyse their marketing
strategies and reduce college fees to make the college more attractive.

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• Skills and knowledge
• Promotional strategies- Regent College should adopt effective promotional strategies to
attract more number of people as well as to increase brand recognition.
• Technical knowledge- Regent College can increase their technical knowledge about
providing online classes with fully access to all resources and support from management.

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• Conclusion
• It is concluded that proper analysis of PEST and STP model can assist organisation to
effectively target their market and increase their brand awareness. It is crucial for firms to
examine its promotional issues in order to make effective strategies to reduce those
challenges.