University Name: Social Media Tool Analysis - Press Page

This report analyzes Press Page, an online news platform, as a social media tool for digital communication. It examines its functionalities, including the ability to customize newsrooms and integrate with other social media platforms. The report presents an analysis of Press Page's global rank, Facebook growth, and its role in public relations. It also discusses the pros and cons of using Press Page, such as its effective marketing procedures versus the lack of clear marketing tools, and compares its usage with other tools like MeetEdgar. The report recommends Press Page for companies like fitmycar to share information and messages with their customers, supported by references to relevant research on social media tools and their applications in business marketing strategies.

DIGITAL COMMUNICATION
BY SOCIAL MEDIA TOOL –
PRESS PAGE
Name of the Student
Name of the University
Author note

PRESS PAGE
• Press page is one of the robust and powerful
online news platform and this has the ability
to customize the modules that is anybody can
set the newsroom as per their own needs.
• Press page is originated from the introduction
of the online news and this technology is used
by the page press for providing online news
with the help of the social media platform.

ALEXA.COM GLOBAL RANK – PRESS
PAGE
The Facebook page grew by the 16% by the 52%
increase in reach.
The global rank of Press page in Alexa.com ranking is 677,211 and its
rank in United States is 496,723.

SELL MANAGEMENT ON THE TOOL
The basis of the public relations is to use the
intermediaries for communicating with the audience
and influencing them. The intermediaries can be the
spokespersons, investors, trend settlers, industry
analysts, customers and employees.
Most of the other business are using public relations
for building trust and comfortable relations with the
intermediaries and the social media tools specially
maintain the public relation with the intermediaries
for reaching to more audience

CAN BE COMBINED WITH OTHER SOCIAL MEDIA
TOOL
Press page can be used or cross promoted
with the other social media tools that is by
combining with the other social media
tools.
By combining with BuzzSumo, the Press
Page will be able to reach the customers
with the authenticated and the valuable
content

PRESS PAGE – PROS AND CONS
The pros of this tool is that they uses the best marketing procedure with the help of
the social media. The social media platforms make them reach the customers and it
allows to provide the authenticated news and the valuable customers.
The cons of Press Page is that there is a
lack of the clear marketing tools that
reduces benefits of the society and also
requires additional resources to manage the
online sources and the online exposure
attracts risks that include the negative
feedback, hacking of information and other

SOCIAL MEDIA TOOL USED BY
FITMYCAR
The organization like fitmycar uses the
social media tool like MeetEdgar for
enhancing the business marketing strategy.
MeetEdgar provide business the countless
tools that post for the business and provide
the schedule post for the business and it has
the biggest impact on the traffic

RECOMMENDATION OF SOCIAL MEDIA TOOL FOR FITMYCAR
The organization like fitmycar are
recommended to use the social media tools
like Press Page as it allows the company to
share their information and message; they
want to reach the customers.
Press page already has the traffic and to
which fitmycar can share their message.

REFERENCES
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13-21). Springer, Cham.
Chaffey, D. (2016). Global social media research summary 2016. Smart Insights: Social Media Marketing.
Merino, L., Lungu, M., & Nierstrasz, O. (2015, September). Explora: A visualisation tool for metric analysis
of software corpora. In 2015 IEEE 3rd Working Conference on Software Visualization (VISSOFT) (pp. 195-
199). IEEE.
Online Newsrooms | PressPage. (2018). Retrieved from https://www.presspage.com/
Tsoi, K. K., Zhang, L., Chan, N. B., Chan, F. C., Hirai, H. W., & Meng, H. M. (2018, January). Social media
as a tool to look for people with dementia who become lost: factors that matter. In Proceedings of the 51st
Hawaii International Conference on System Sciences.
Young, S. D., Mercer, N., Weiss, R. E., Torrone, E. A., & Aral, S. O. (2018). Using social media as a tool to
predict syphilis. Preventive medicine, 109, 58-61.