BUS5003 Business Plan: Press Tech Consulting, Victoria, Australia

This document presents a comprehensive business plan for Press Tech Consulting, a startup based in Melbourne, Australia, specializing in promotion, sales, and marketing of technological products in overseas markets. The plan outlines the company's mission to provide high-level consulting services, including channel development, market development, and business development for tech giants. It details the company's structure, the expertise of its five directors, and financial projections, including startup costs, funding requirements, and anticipated revenue. The plan also includes a market analysis, competitive landscape assessment, marketing strategies, sales and operations plans, and PESTEL analysis. The business model focuses on providing expertise to clients in Europe, Asia, and Latin America, with a strong emphasis on building a strong market presence and generating revenue through various consulting services. The document concludes with a detailed breakdown of the company's operational assumptions and financial requirements, making it a practical guide for understanding the business's strategic direction and operational framework.

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Name:
Course
Professor’s name
University name
City, State
Date of submission

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Executive Summary
Press Tech Consulting will be a consulting company that specializes in promotion,
sales and marketing of technological products in overseas countries. The company specializes
in offering high tech manufacturing and distribution of technology that is of high-quality to
in-house development for business, channel development and market development
(Björnberg, and Lindström, 2018).
Press Tech will be created in Melbourne Australia in Victoria State owned by the principle
investors and principle operators. The initial state will be established in A- quality space
office that is based in Melbourne CBD. This is at the heart of the Australian “Silicon Valley“.
Press Tech Consulting targets to focus on marketing to big American, Asian and European
technological giants such as HP, Microsoft and IBM. The large technological manufacturers
including Samsung will be the first target and the primary target for the services we want to
offer. The secondary target is the medium sized companies that have the high growth
potential such as software’s and multi-media. One of the challenges of the company is the
establishment as a real consulting company that is positioned a s a risk free corporate
purchase.
The concepts and Business model
Competition in the industry comes in many forms. The most significant of the companies
comes in to do business development and in house market research. The competitors in this
industry include; the Sydney consulting, Anderson & MacArthur etc. the competitors are
generalists in nature and they really have not focused on the niche market. Press Tech
consulting advantage over the other companies is that it provides high level consulting that
help in integration of market data research with the goals of the company (Di Pietro,

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Prencipe, and Majchrzak, 2018). The company will be priced with pricing upper edge that
will bear competing brand names. The pricing fits with the position of the company as
providing high-level expertise.
Entrepreneurial competencies
The founders of the company are the former employees of a liquidated technological
company. They were dealing in consulting services, marketing research, personal computers
in local and international companies. They are forming Press Tech consulting to formalize the
consulting services they are offered in. the company will be managed by working partners in
a structure that shows all the roles of the 5 partners. The company has 5 directors. Here are
the competencies and skills they bring into the start up.
Director Competencies
Dr. Sharif Patrick – CEO
and active partner
13 years in technology marketing.
A doctor of philosophy in IT
Pace Stewart- Operations
director
10 years in sales and marketing experience
A masters in sales
Daniel Ad Enugu- Director IT masters and 15 years of experience
Christine Woolworths Lead strategist for Microsoft Europe,
Dante Waithaka – Director Doctors in philosophy and years of experience in writing,
research, consultancy and technology distribution.
The estimated annual profit in the first year is $ 65,000. In the next subsequent years,
the percentage increase in profits annually will be 7.5%. The company plans to take $

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130,000 in current date while taking a long term debt of $100,000 to invest fixed assets. The
company does not anticipate a possibility of cash flow problems.
Objectives
1. Sales of $750,000 in year 1 and $ 1.2 million by years 3.
2. Gross margin that is 70% or higher
3. Net income that is more than 10% of sales by the 3rd year.
Mission
Press Tech consultant’s offers consulting services to high tech manufacturers of
technology which are reliable, high-quality alternatives to in house resources for channel
development, market development, business development and resource channeling in
international scales. It offers a high level of experience that is practical and confidentiality
(Edison, Smørsgård, Wang, and Abrahamsson, 2018). Clients should know that working with
Press Tech is more professional and less risky to develop new areas working in in-house
consultants. Press tech must be able to give high value for its services, maintain financial
balance and deliver higher quality value to its clients. The initials focus will be the
development of Latin, Asian and European markets, or for European markets based in
Australia.
Keys to success
1. Developing feasibility and visibility that lead to new business generation
2. Excellence in service delivery such as reliability, confidentiality, trustworthy in
information and expertise.

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3. Leveraging in single pool expertise such as multiple revenue generation opportunities:
market research, project consulting and retainer consulting.
Company Summary
Press Tech Consulting is a new company that provides high-level expertise in channel
development, marketing of high-tech products, international tech business development and
distribution strategies. It will focus on development of two kinds of services
1. Providing development in tech services to clients of European and American
nationalities residing in Australia.
2. Development in expansion of markets in Asia and Latin America.
As the company grows, it will take on consulting work related to people and the rest of Latin
America, Far East and similar market.
Start-Up Summary
The total expense for the startup include the legal services costs, logo design costs and other
related expenses. The total operational costs for the business is $ 20,000. The short-term
assets for the business includes $ 7,000 in short term assets such as furniture and fittings. The
cash in hand or at bank is $ 30,000 to handle the operations in the first few months (Moroni,
Arruda, and Araujo, 2015).

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Start-Up Funding
Item $
Start-up Expenses to Fund 0
Start-up Assets to Fund 0
Total Funding Required
Assets
Non Cash assets for the start-up 0
Cash requirements from start-up 0
Additional cash required 50,000
Cash balance on starting period 50,000
Total Assets $ 50,000
Liabilities and capital
Liabilities
Current Borrowing $0
Long-term Liabilities $0

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Accounts Payable (Outstanding Bills) $450
Other Current Liabilities (interest-free) $0
Total liabilities $ 450
Capital
Planned Investment
Investor 1 $20,000
Investor 2 $20,000
Other $10,000
Additional Investment Requirement $0
TOTAL PLANNED INVESTMENT $50,000
Loss at Start-up (Start-up Expenses) $0
TOTAL CAPITAL $50,000
TOTAL CAPITAL AND LIABILITIES $50,000
Total Funding $50,000

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Start-up Expenses
Requirements $
Legal 10,000
Stationery 500
Brochures 500
Insurance 1000
Expensed equipment 12,000
Total 24,000
Company locations
Press Tech will be created and found in Melbourne Australia in Victoria State owned by the
principle investors and principle operators. The initial state will be established in A- quality
space office that is based in Melbourne CBD. This is at the heart of the Australian “Silicon
Valley“.
Company ownership
The company has five partners and two are working partners.
The market and factors affecting the market-PESTEL Analysis
The PESTEL analysis are factors that affect the market dynamics. They include;
Political Factors- the political climate in Australia is conducive for business. It is important
to note that the policies made by the government affect businesses and especially start-up in
the tech industry.

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Economic- startups all over thrive in economic climates that support businesses that are on a
buildup. Startups should not be taxed like other business and there should be good policies
that affect the startup growth.
Social – the social factors affecting a startup such as Press Tech is the ability of firms and
international business to buy into the business idea. People make up a large part of
organizations and when people thrive socially, organizations thrive too.
Technological – as a tech start up, there has been a lot of growth in technology in Australia.
It is important to note that they help in a good business and ease of doing business.
Technology in Australia is an outstanding factor that affect the environment (Singhal, 2016).
Legal- the legal environment is stable such as licensing, patenting and other factors that are
legal in nature. Start-ups like Press Tech have a good and experience a good legal
environment in Australia.
Competition
Competition in the industry comes in many forms. The most significant of the
companies comes in to do business development and in house market research. The
competitors in this industry include; the Sydney consulting, Anderson & MacArthur etc. the
competitors are generalists in nature and they really have not focused on the niche market.
Press Tech consulting advantage over the other companies is that it provides high level
consulting that help in integration of market data research with the goals of the company. The
companies pricing strategy is important as it helps in ensuring that the competitors are not as
price competitive as it is.
The Product

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Press Tech Consulting will be a consulting company that specializes in promotion,
sales and marketing of technological products in overseas countries. The company specializes
in offering high tech manufacturing and distribution of technology that is of high-quality to
in-house development for business, channel development and market development.
Marketing the business: Market segmentation, positioning and targeting
In order to speak confidently with investors, the project initiator himself should not
“swim” in the main issues. Therefore, we recommend starting the development of a startup
business plan with a marketing model. The marketing model extracts operational concepts
from the head of the entrepreneur and transfers them to paper so that they become available
for all to see. It becomes the basis for analysis and the basis for the development of a business
plan. Building a marketing model is necessary to determine how well-founded the idea of a
startup is. If you understand the basic operational assumptions well, you can develop a
model. The result of the consultation will be at least an understanding of the approach to
developing a strategy.
By the way, the ultimate goal in strategic planning is called "vision." Vision is your
desired future: what you strive to become, what to achieve or create. So, the vision should be
bold, and the plans should be ambitious. Otherwise, it will be difficult for you to attract
investors. Look at the picture on the right - before the consultation, our client’s calculations
were at the level of creating a workshop for tuning ATVs.
1. Segmentation- our market segments is divided into two. Press Tech Consulting targets
to focus on marketing to big American, Asian and European technological giants such
as HP, Microsoft and IBM. The large technological manufacturers including Samsung
will be the first target and the primary target for the services we want to offer. The

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secondary target is the medium sized companies that have the high growth potential
such as software’s and multi-media.
2. Target- the target group for the tech start-up are the large tech multi-nationals like
Microsoft, IBM, Dell, Samsung and HP. Consulting for this multi-nationals requires a
lot of experiences workers and a lot of time.
3. Positioning- Press Tech consulting will position itself as the leading tech consulting
company is Australia.
Sales and operations
The sales and operations of the company will be done by the directors who are also the sales
and marketing representatives of the company. One of the directors was a sales executive in
one of the biggest tech giants. He will be the head of sales and marketing operations of the
company. We can refer to the example of a startup for the production of technological
equipment in the region, in the creation of which we took part. The initial capital was enough
for us only to buy a building of a non-working printing house in one of the district centers
(for an amount equal to its tax debt to the budget) and to repair production facilities.
The company’s website was written in MS Word and (being innovators at that time) launched
contextual advertising. The first order required a high-precision lathe and we managed to
persuade the directors of the start up to sell such a machine to us in installments for six
months.
Startup operating model structure
What are operational assumptions?

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The operational assumptions that you must justify before you go looking for investors are:
1. What is your product / service, what are they made of, where can this be purchased in
industrial quantities and at what price?
2. What will be your fixed expenses, or otherwise the words "speed of capital consumption".
Rent, communication, staff salary, advertising and promotion. You will bear these costs
regardless of whether you are selling something or not.
3. How much investment money do you need and what do you spend it on: buying assets,
starting expenses that you can’t return already.
When you collect all these data and make the calculations, you will have firm ground under
your feet when communicating with the investor.
Start-Up Assets
You also need to deal with the assets that you will need to purchase to start a business. Assets
are resources controlled by the company from which it expects future economic benefits. An
organization can receive and control the benefits of using an asset. Their presence in
guarantees the receipt of future cash income. In total, there are 15 types of assets that create
value and bore the future, such as new products and services, partners, etc.
The cost of their acquisition - this is your investment plan. It must be clearly
understood - the averaged data from the ceiling is a sign of laziness and unprofessionalism.
Who wants to give money to an unprofessional idler?
Sales forecast