Marketing Analysis Report: Pret a Manager and its Strategies

This report provides a detailed marketing analysis of Pret a Manager (PAM). It begins with an introduction to marketing and its significance in achieving organizational goals, followed by a company overview of PAM, including its founding and mission. The core of the report examines PAM's marketing strategies, including STP (Segmentation, Targeting, and Positioning). The report explores geographic, demographic, and behavioral segmentations, and discusses different targeting approaches such as undifferentiated, differentiated, concentrated, and micro-marketing. Furthermore, it delves into positioning strategies, including price and quality, and analyzes the marketing mix elements such as product and pricing. The conclusion emphasizes the importance of adapting to market trends and customer needs to enhance productivity. The report includes a comprehensive list of references, including books, journals, and online sources, providing a solid foundation for the analysis. This report is designed to help students understand the marketing strategies of a real-world company and is available on Desklib for further study.

Assessment
Marketing:
PRET A MANAGER

INTRODUCTION
• Marketing is the process through which organizations activities are done.
• In such a way that company is able to achieve its organizational customer count and also
increase the chances of goal achievement (Martínez-López and et.al, 2018).
• PRET A MANAGER is the chosen organization for the evaluation in this report.

Company Overview: Pret a
manager (PAM)
• PAM was founded in 1983.
• Providing best and natural food products without the use of chemical is the main mission of PAM
(Drescher, 2020).
• Headquarter of PAM is in London, UK.

STP
Segmentation-
Companies tend to segregate the market place into different segments such that it can identify the specific customer group.
Following are the different market segmentations (Morgan, Feng and Whitler, 2018).
Geographic segmentation
Demographic segmentation
Behavioural segmentation-

Cont.
Targeting-
Targeting in the market place is the strategy which is used in order to reduce the market place into specific group of
audience (Martínez-López and et.al, 2018). Following is the different type of targeting.
 Undifferentiated marketing-
 Differentiated marketing
 Concentrated marketing
 Micro-marketing

Cont.
Positioning-
Positioning is the process of through which company tend to position it
in front of the customer (Adams, Freitas and Fontana, 2019).
Positioning in marketing is of following types.
 Price
 Quality
 Differentiation

Marketing mix-
 Product
It refers organizational services which
are provided by the organization to the customer
(Valenzuela and et.al, 2017).
Price-
Pricing strategy through which
organizations tend to implement price tags on its develop
products to the customers (Lythe and Martin, 2016).

CONCLUSION
From the evaluation it can be concluded that organizations
have to analyze the changing market trend.
With changing customer requirement it needs to make sure
that it is able to achieve high work productivity.

REFERENCE
Books and journals
• ARMSTRONG, G. and P. KOTLER, 2013. Marketing: an introduction. 11th ed., international ed. Boston, Mass: Pearson
• Baines, P., Fill, C. and Page, K., 2013. Essentials of marketing. Oxford University Press.
• Palmer, A., 2012. Introduction to marketing: theory and practice. Oxford University Press.
• Lythe, J. and J. Martin , 2016. Essentials of marketing. 6th ed. Harlow: Pearson
• Masterson , R. and D. Pickton , 2014. Marketing: an introduction. 3rd ed. Los Angles: Sage
• Armstrong ,G. , 2016. Marketing: an introduction. 3rd ed. Harlow , England: Pearson
• Rassington , F. and S. Pettitt , 2014. Essentials of marketing . 3rd ed. Harlow , England: Pearson

Cont…
Martínez-López, F.J. and et.al, 2018. Fifty years of the European
Journal of Marketing: a bibliometric analysis. European Journal of
Marketing.
Adams, P., Freitas, I.M.B. and Fontana, R., 2019. Strategic
orientation, innovation performance and the moderating influence
of marketing management. Journal of Business Research. 97.
pp.129-140.
Valenzuela, L.M. and et.al, 2017. Thirty years of the Journal of
Business & Industrial Marketing: A bibliometric analysis. Journal of
Business & Industrial Marketing.
Online
Langford, S., Market targeting: why is pays to differentiate, 2019
[Online]. Available through: <https://blog.hurree.co/blog/market-18/01/21