This report offers an analysis of Pret a Manager's marketing strategies. It begins with an introduction to marketing and an overview of Pret a Manager, including its founding and mission. The report then delves into the company's STP (Segmentation, Targeting, and Positioning) analysis, exploring geographic, demographic, and behavioral segmentation approaches. It examines different targeting strategies such as undifferentiated, differentiated, concentrated, and micro-marketing. Furthermore, the report explores positioning strategies, including price, quality, and differentiation, and discusses the marketing mix elements, particularly product and price, along with physical evidence. The conclusion emphasizes the importance of analyzing market trends and adapting to changing customer requirements. The report references several academic books and journals to support its analysis.
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