Pret a Manger: Comprehensive Business Analysis and Strategic Report

This report provides a comprehensive business analysis of Pret a Manger, a prominent international sandwich chain. The analysis begins with an internal assessment using SWOT and VRIO frameworks to identify strengths, weaknesses, and valuable, rare, inimitable, and organizationally supported resources. External factors are then examined through PESTLE and SWOT analyses, considering political, economic, social, technological, legal, and environmental influences, along with market opportunities and threats. The report also includes a stakeholder mapping exercise to identify key stakeholders and their interests, followed by an evaluation of the company's current digital marketing strategy and a proposed strategy of using organic and healthy ingredients using the SAF model. Furthermore, the report explores growth strategies using the Ansoff matrix, with a focus on product development. Finally, the report concludes with a force field analysis to understand the factors driving and resisting the proposed changes.

PRET A MANGER

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
Internal analysis:.....................................................................................................................3
External analysis.....................................................................................................................4
Stakeholder mapping..............................................................................................................5
SAF model..............................................................................................................................6
Ansoff growth strategy...........................................................................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
This report will include the study of the Pret a Manager which was considered to be one
of the largest international chain of sandwich which is located in UK. This concept was brought
by Jeffery Hyman in 1983 and also, they are located in around 450+ places. Pret a manager
company was employed by around 1400 people carrying the business around the world. Due to
carrying the renowned brand name in market they are dealing in many places and also attract the
large number of customers towards their business. Present report will include the matter related
to internal factors which reflect the overall internal working of the company. It also carries
various external factors and also the strategies which reflect the potential growth of the
company.
Internal analysis:
By applying SWOT analysis, it reflects the internal working of the Pret a manager thus in
case of interpreting the internal strength and weakness of the Pret a manager it reflects the
following aspects such as:
Strength: Due to carrying the strong concept regarding the sandwich food chain, the
founder of the Pret a manger is awarded under top 50 person in awards in 2005. The also
considered to be one of the most profitable company having annual turnover of around £150
million.
Weakness: They not carry the good market knowledge regarding targeting the right
customers. They also face issue in respect of not managing the labour workforce at place. By
these aspects it results is lack of managing the business in better way.
The second aspects are relating to VRIO in which the value of the company is undertaken
in following matters:
Valuable: The value is determined in respect of using the innovative marketing strategy
to attract customer towards the business. They are specialized in attracting the customer as by
fulfilling the demand through providing the innovative dishes every week.
Rare: The raw materials which they used to produce such products are rare and not
found easily. Thus, it is rare to find such thing and if it is easily available it results in bringing
threats in business.

Imitation: In respect of bringing something different in business, it is examined that by
applying items duplicacy with changing the cost of the products. Through these aspects they
attract the customer item by providing quality products.
Organization: Pret a manager mainly adapts the time-based techniques in respect of
reaching and building the large base of customer is market.
External analysis
In relation to applying the two external models, the pret a manager resulting in adapting
the following aspect such as by applying the PESTLE and SWOT analysis:
Political: They are affected by the government in which the regulation is imposed
through environment perspective (Environmental protection department, 2010). As the
products is mainly attracted by the children thus, government carry the strict norms in respect of
selling foods in plastic papers.
Economic: As the impact arises through tax policies which bring fluctuation in
inflation rate. As people mainly prefer to choose the sandwich at home, thus the earning criteria
is less.
Social: As due to changes in culture norms, the impact arises in respect of changing in
taste of the food preference. As they are preferring more hygienic and organic food and also
the Chinese people are shifting their taste and focusing more on western food.
Technological: In these aspects, people are using the advanced technology to take
advice from experts regarding preferring the particular products. It also results in bringing
competition in market regarding reaching to customers.
Legal: The major impact in these factors is arises though regulation which is imposed by
the government. Thus, in respect of china the issue arises in respect of facing strict regulation
on food and safety procedure.
Environmental: The major impact arises through promoting the business online and thus
due to changes in climatic condition, it results in facing heavy losses. As there is less
sustainability of the farmer and thus it results in lacking farmer to produces the products.

In context of matter related to SWOT in which by examining the opportunities or threat
which raised the external aspects is relating to:
Opportunities: In respect of having the good Knowledge of market, they can plan to
expand the business easily as due to these aspects they can sustain the business position in
market for longer time period.
Threats: In relation to having shortage in skilled labor resulting in not attracting the right
and Knowledge people at work place. As suppliers of the business are limited thus it resulting in
facing issues if they neglected to deliver the raw material.
Stakeholder mapping
The stakeholder mapping is a system of process through which the company find out for
the key stakeholders of the company and identifying their interest in the outcomes of the
company. The stakeholder is the person who are interested in the profits of the business. These
stakeholders can be internal and external to the company. The stakeholder mapping is very
necessary for Pret A Manger to know the needs of the stakeholder of the company. There are
four stages in stakeholder mapping which Pret A Manger needs to follow which are as follows-
Identifying the stakeholder- this is the first step in stakeholder mapping wherein the
company identifies who are the stakeholders of the company. Here Pret A Manger identified that
they have two different type of stakeholder one is internal and other is external. In the internal
come the people who are directly impacted by the working of the company. In contrast to this
external stakeholder are the people who are indirectly impacted by the working of the company.
The internal stakeholder of company are employees, investors, board of director and many other.
The external stakeholders are consumers, government, suppliers and many other.
Analysing their interest- this is the next step in stakeholder mapping in which the
company tries to know the interest of the stakeholder. It is necessary as this will help the
company to know the interest area of the stakeholder and this will help company in satisfying
their interest.
Mapping relation between objective and interest of stakeholder- under this objective of
Pret A Manger is analysed and n accordance with these the relation of that is established with the
interest of the stakeholder.

Prioritizing and ranking stakeholder- under this stage the prioritizing is done for the
relation as this will help the company in identifying the fact that which objective to attain first.
SAF model
This is a model which helps Pret A Manger in order to know that whether the strategy
being used by the company is Suitable, Acceptable and Feasible. The current strategy which
company is using is the digital marketing. This strategy is one in which the company choses to
market its products and services with help of social media. This is suitable because of the reason
that this is the latest technique used in for marketing of the product. The acceptability of this idea
is more because more of the consumers are used to using social media. This existing strategy of
digital marketing is very feasible because most of the consumer within the society likes the
social media advertisements.
The future strategy which the company is thinking to launch is the use of organic and
healthy ingredients in the food products. This strategy will be suitable because this is the latest
trend of healthy and organic food to eat. But this strategy will have low acceptability because not
all the segment of the society will be able to afford this food specially the lower-class people. In
regard to this the strategy will not be much feasible because it is not much accepted by the most
of the segment of the population.
Ansoff growth strategy
This is a tool which is used by the company in order to focus in the development of the company
buy using the different strategies provided by the Ansoff matrix.
 Market penetration- this is a strategy through which Pret A Manger tries to achieve
growth with the help of the existing product only promoting in their existing market
segment.
 Market development- this is another strategy developed by Ansoff matrix. Under this
strategy Pret A Manger target the new market with the existing products only.
 Product development- under this strategy the company tries to develop a new product for
the existing consumers only.
 Diversification- this is a strategy for which the company grows by entering into a totally
new business where a different product is made for a new market or the customer base.
Thus, for the analysis of the future strategy to be adopted by Pret A Manger the best strategy is
of product development. This is due to the fact that the product already in existence are liked by

the consumers of a particular market. Thus, it is thought that if the company will bring some
innovative changes in the market then this will attract more consumers. For this company is
thinking of using organic food ingredients in the food product of Pret A Manger.
Force field analysis- at time of deciding for a challenging decision the tool of force field
analysis is very helpful. This is a tool developed which outlines the different forces which either
restrict the new change or which drives the change in success. Thus, for current change of using
healthy and organic food the driving forces are the preference of consumer for healthy food and
the resisting force is the failure of product in the lower- income group of people.
CONCLUSION
From the above presentation it can be outlined that the thorough analysis of the company
is very necessary for its success. For this the presentation discussed the internal analysis of
company with help of SWOT and VRIO analysis. Further the presentation discussed about the
external analysis of company in respect of PESTLE analysis and opportunities and threats of
SWOT analysis. Next the presentation focussed in stakeholder mapping as it is very necessary
for the company. Furthermore, the SAF model foe analysing the current strategy of digital
marketing and the future strategy of developing food using organic ingredient was highlighted.
In the end the strategy under Ansoff matrix to be used by the company was outlined and was
found that company is proposing product development. Also, the application of force field
analysis was made on the proposed new product.

REFERENCES
Books and Journals
Davis, B and et.al., 2018. Food and beverage management. Routledge.
Bowie, D. and et.al., 2016. Hospitality marketing. Routledge.
Wellin, M., 2016. Managing the psychological contract: Using the personal deal to increase
business performance. Routledge.
Slack, N. and Brandon-Jones, A., 2018. Operations and process management: principles and
practice for strategic impact. Pearson UK.