This report provides a comprehensive strategic analysis of Pret a Manger, a major international sandwich chain. It begins with an introduction, followed by an internal analysis that examines the company's strengths and weaknesses using SWOT and VRIO frameworks. The external analysis covers opportunities and threats, along with a PESTLE analysis to assess the political, economic, social, technological, legal, and environmental factors impacting the business. The report also includes stakeholder mapping, the SAF model to evaluate strategic suitability, acceptability, and feasibility, and the Ansoff matrix to explore growth strategies. A force field analysis identifies factors driving and restricting change, culminating in a conclusion summarizing the key findings and referencing relevant academic sources. This detailed analysis aims to provide insights into Pret a Manger's strategic positioning and potential for future growth.
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