Pret a Manger's Strategic Plan for Entering the Australian Market

This project report analyzes Pret a Manger's expansion plan into the Australian market, focusing on its potential as a Business Organization in a Global Economy. The report utilizes strategic frameworks such as PESTLE analysis, Porter's 5 Forces, and generic strategies to develop a comprehensive understanding of the company's prospects. The analysis includes an overview of Pret a Manger's background, highlighting its business environment and organizational structure. The PESTLE analysis examines the political, economic, socio-cultural, technological, ethical, and legal factors influencing the company's expansion. Porter's Five Forces model evaluates the competitive landscape, including threats of new entrants, substitute products, rivalry among existing firms, and the bargaining power of suppliers and buyers. The report aims to provide a strategic roadmap for Pret a Manger's successful entry and operation in the Australian market, considering its strengths, weaknesses, opportunities, and threats. The report also explores the implications of Pret A Manger's brand image, sustainability practices, and technological advancements.

Business Organizations in a Global
Economy

Introduction
This project report is based on the expansion plan of Pret a Manger in Australia for developing
as a Business Organizations in a Global Economy. Analyzes of strategies framework such as
PESTLE analysis, Porter’s 5 forces and Generic strategies has been discussed in this report to get
better strategy for the company before successfully launching in Australia.
Background of the company:
Company serves freshly made food and a great natural espresso, The group reinforces the use of
dispositions of character and announces that their sandwiches are made when it comes to
cooking supplies in the kitchen - the whole area (with the special case of a couple of small
shops). Unsold food at the end of the day for a good cause. The sandwiches are wrapped in
parchment paper instead of fixed plastic. Have approximate 67% market in London, where about
seventy-five percent of its stores are located.
The organization utilized 1,400 individuals, 19% of whom were from the United Kingdom
and 60% from other EU nations, generally in Eastern Europe. Pret A Manger utilizes 1 out of 14
job seekers. Candidates participate in a day of experience in a shop and their wealth is
demonstrated by the votes of the staff. Numerous clan leaders and senior administrators have
come within the organization.
The organizational structure of Pret A Manger is isolated between the sources and the
fundamental work zones. London base camp is a significant center point for UK stores and the
New York City working environment is a center point for American stores. Each store has a lot
of sets from an associate to the principle head supervisor. The previously mentioned CEO is the
tasks chief answerable for an assortment of roughly 10 sources, or more, which are largely
managerial positions based on the workplace for which he is responsible for local settings and
maintaining correspondence with the Administrator Group delegate in London.
Business environment of the company
PESTLE Analysis
Political:

When McDonalds bought 33% of the shares in Pret A Manger, it found a major godsend for Pret
A Manger businesses. As McDonalds is one of the low cost food chains in the world, others have
recognized that McDonalad 's commitment to Pret equates to greater benefits. All things
considered, if a force had not been underestimated, for example, McDonalds was passionate
about a small sandwich shop in the UK, they might have missed something in that sandwich
shop.
The direct display at McDonalds showed that a minority of the group gained more political
power for Pret than any other time in recent memory. Two years after the agreement, Pret had
the option to open in any event twenty stores in the United States and Hong Kong.
It can be said that Pret's political strength began to take full advantage of McDonalds and
he was motivated by the result that Pret achieved because of what he did. Consistently, Pret A
Manger’s image as the premier sandwich retailer continues to be perfect till now.
Economic:
The Pret A Manger brand will continue to thrive and lead to flexible and stable job openings in
these difficult times. In 1992, shortly after the opening of the main store in Victoria, three more
stores were opened and the brand continues to develop.
The Pret a Manger sandwich shop was discovered by Itsu, a well-known sushi bar in
London and the UK. Ten years after Itsu's migration, more than a dozen Itsu stores opened in
New York, the United States and London.
Despite the fact that the brand stopped when they had to review and cite their stores in
Japan as a misfortune, the authors also recognized that the pace at which they expanded are too
fast to develop. Instead of providing unrivaled administration and supplies, the group wanted to
build more and more stores in different areas. Like these lines, the settlement is counter-
distributed, requiring them to pool their unique resources and modified it into various payment
cash inflows alternatives.
It is additionally significant that the individuals who might acknowledge it, when an
organization entered corporate status, situated in Manhattan, New York, around then would be
the gathering which is recorded as one in the "primary organization". By buying subordinate
companies in Manhattan, Pret had the chance to show the world its potential as a main part in the
sandwich business.

Socio-Cultural:
Pret stands out for the same with its own opinion and ideas, as well as the reputation for all users.
A large proportion of Pret’s clients know Pret’s strategy, which is a well-organized setting,
coupled with a committed and over-committed employee. It’s lifestyle for its delivery of
hygienic foods transcends all desires as he clearly adopted this perfectly in a consistent direction.
The recipe is prepared day after day, any overabundance has been received by poor, and even the
packages are prepared through utilize and reusing cardboard papers. There is no add-on from any
expansion of the imagination: just fresh, unadulterated eatables, to be appreciated by individuals
who value hygienic routine.
This down to earth concept is further enhanced on the Pret A Manger site. Its sustainability
page outlines how the organization aims to provide perfect and solid nutrition for all customers
with the goal of providing everyone with the advantage of hygienic routine habit. Of course,
their transport taxis also monitor their ability to operate using vital, environmentally friendly
energy sources during transport. Internal reuse is full of energy and once a customer enters the
store, that person will quickly knows about the promises made by Pret to nature. In UK, people
are getting aware for hygiene foods and due to which restaurants are focusing for producing
higher amount of organic foods so that they can serve customers in an effective manner. In the
surveys that occurred inside the company premises, a total of 20 business owners involved. In
order to gain a complete understanding with respect to the design of product hygiene and food
standards in their company, the interviewing was using the same moderator during the study. It
was discovered from the surveys that 50 percent of small and medium-sized restaurant owners
did not even know that the lawmaker set standards or criteria for ensuring food quality and
safety.
Technological
Like other key associations, Pret has grasped advancement and utilized it for its own
improvement. Such is the endowment of e-HRM, which permits workers to get more outcomes
in less time. With Pret, they utilized development to follow their inward assets, stock, the
decrease of key items to purchase and different things. The association utilizes it to audit assets,
exercises, exercises and staff pages. They get to a casing from any part of the Pret source and can

check their leave accreditations, record and parity pages and other individual nuances. It is still a
major task for any business owner to plan an optimum level of staffing and ensure an
appropriately stocked restaurant. Integral food control systems operated by AI take the
guesswork out of the equation. Depending on revenue figures, it can predict labor demands,
monitor and order goods, assess production levels in true, compensate for seasonal shortages and
supply chain disruptions, and many more. The gains would be visible in the end result if
resources are distributed based on real market evidence rather than intuitions.
Ethical
Pret A Manger does not involve moral separation and other moral conditions. It is a legitimate
store which means to offer quality support and amazingly recognize all the features under
consideration. This is mentioned in the Pret A Manger arrangement, as they invite candidates
from all walks of life, with little regard to their ethnic origins, skin tone, sexual orientation and
various elements.
Legal
Despite Pret's continued commitment to nature conservation, the group is not immune from
interests. There was an incident in which a previous KGB expert was injured while eating at the
Itsu restaurant. The Picadilly branch in London must be closed, but various inspection and
testing reports have shown that there was no toxic source in the shop and the operator reached
the poison before entering the cafe.
In addition to this event, there are various additional reports in which people register
groups of tests against the sandwich field, as is inevitable in a well-known brand. But Pret went
against all of them, and figured out how to keep his record away from any negative brand
influence.
Porter’s 5 forces analysis
The Porter Five Force Model (5) was proposed by Michael E. Watchman in 1979. The
arrangement was to contemplate and assess the position and attributes of business affiliations.
The model has three principle powers (danger of new items or administrations, danger of new

contenders and struggle between existing organizations) and two direct powers (severe
arrangement with purchasers and exacting exchange with providers).
The utilization of this model can help Pret A Manger decide the intrigue of the division and
comprehend its helpless situation available. The examination can likewise be utilized to discover
a few alternatives that could improve the introduction of Pret A Manger and guarantee long haul
responsibility.
Threats of new entrants
The danger of new contenders develops as new market player’s rise for existing business sector
players. In the smallest possibility that the business is barren and boundaries to section into the
business are low, it will draw in more players and, therefore, the danger of new contestants being
high.
Pret A Manger will be facing high new entrant’s threat if:
 The existing guide reinforces the movement of new players.
 Buyers with little elasticity can change brands thanks to the impotent / unbranded
commitment.
 Initial capitalization is high.

 Rotation agreement essential for new players.
 Not further modification done by company into its product.
Threat of Substitute Products or services
Access to new things or tracks will compound the situation by attempting Pret A Manger and
other existing players. The high confinement chance implies that clients can utilize chosen
things/organizations from various businesses to take care of their issues. The intensity of this
hazard for Pret A Manger is shown in a few sections.
The hazard from new items or administrations increments as;
 Something less expensive/managerial is accessible from another division
 The expenses for changing the mentality from the progress from the organization to the
new articles are low.
 The new article offers a quality and workmanship that is equivalent to or even profoundly
offered by the Pret A Manger article.
The intensity of this threat will be low if;
 The exchange cost of using the new item is high (due to high mental costs or higher cash
costs)
 Customers can’t find a similar resource (in terms of quality and workmanship) from the
new thing they get from the Pret A Manger item.
Rivalry among existing firms
The debate between existing organizations shows the quantity of competitors that will cause a
genuine clash for Pret A Manger. The high rivalry shows that Pret A Manger can oppose solid
weight from motivating force organizations, which can restrict the potential for common turn of
events. Efficiency in such organizations is low since organizations concentrate well and assess
choices.
Competition in the market for Pret A Manger will be less, if any;
 There is just a foreordained number of players available
 The business is growing quickly
 A market pioneer is unique

 The segments are highly segmented and each market operator focuses on several sub-
segments
 Money related/mental trade costs are high for clients.
 Excursion limitations are low, which means organizations can stop the business without
genuine accommodation.
Along these lines, there are various elements that will extend the opposition between existing
organizations for Pret A Manger. For instance, there will be genuine rivalry for existing
organizations if the diverse presentation players are intentionally unique and focus on a
comparative market. . The discussion is similarly obvious if existing brands are not faithful to
clients and the low trade costs make it simpler to pull in different clients. Contenders are
typically a similar size and offer accidentally with medium-sized business advancement
searching for convincing approaches to counter. These factors make Pret A Manger a wellspring
of contention between existing organizations.
Bargaining Power of Suppliers
The force of providers in the Porter 5 force model mirrors the weight that providers apply on
business relationship by receiving a progression of techniques, for example, diminished openness
of things, decrease of value or development of expenses. At the point when providers have solid
business power, they charge shoppers (business affiliations). Also, the haggling quality of very
good quality providers can grow in the business and diminish the advantages and improvement
capability of Pret A Manger. In like manner, the delicate quality of the provider can cause the
business to succeed because of high productivity and advancement potential. By raising prices or
lowering the quality of goods, manufacturers have the ability to bear or apply it in a market. The
smaller version of rising customer power is the rise in suppliers' bargaining. Companies uses a
technique to create stronger trust and long-term marketing partnerships with brands and
distributors, and then to enhance job efficiency and provide consumers with reliable service.
Supply intensities will be high for Pret A Manger if:
 Providers are packed in a particular territory and the consideration is more prominent
than the clients.
 This force is especially solid when the expenses of changing starting with one provider
then onto the next are high for clients (for instance because of definitive associations).

 When there are not many providers and a solid enthusiasm for what is on offer, the
situation of providers towards Pret A Manger is fortified.
 The combination of advanced providers weakens Pret A Manger’s position and in the
same way they become competitors around there.
 If Pret A Manger is not implemented, does not have sufficient market information and is
not reliable enough, the suppliers' position towards the association will increase
accordingly.
 A number of variables that extend suppliers ’party power include a high separation of
items offered by suppliers, Pret A Manger makes up only a small part of the general
offerings of suppliers and its accessibility there are new things.
On the other hand, the intensity of supplier negotiation will be low for Pret A Manger if:
 Suppliers are not close
 Exchange costs are low
 The article needs to be separated
 New items are available
 Pret A Manger is very compact and has good market information
 There is no risk of further mix from suppliers
Bargaining Power of Buyers
The bargaining power of buyers reflects the pressure consumers put on business organizations to
provide high quality products at affordable prices with excellent customer service. This power
directly affects Pret A Manger's ability to achieve corporate goals. The power of hard business
will reduce the benefits and worsen the industry. However, when the buyer's power is weak, it
worsens the business and increases productivity and develops open doors for Pret A Manger.
Buyers have the ability of an industry to drive prices down and deliver greater output as the
procurement of the customer constitutes a large proportion of the total profits of the enterprise.
Since they manufacture their own goods and have their own plants, the company has produced
goods that are theoretically better cost for consumers. By improving existing customers and
getting new customers and offering favorable buying experience through excellent customer
care, the business increases customer satisfaction, so the buyer's power is large.
There are several factors that increase the intensity of customer engagement:

 An ever-growing consumer opinion base builds their party power against Pret A Manger
 The buyer's strength will be just as high if there are few, while many sellers are too
many.
 Low exchange rates will also increase buyers' processing power.
 If corporate clients occur, their back-end mix capability reinforces their market position.
On the contrary, this demonstrates the ability of customers to deliver the products
themselves rather than from Pret A Manger.
 The impact of consumer spending, high knowledge of the market and the purchase of
conventional goods in large numbers further increases the consumer's power of
consumption.
Development of strategic choices
This area of the report makes a difference to the key decisions available to the organization to
improve its business. The main non-exclusive methods are separation, cost authority and
principal interest. Despite the novelty of fasteners and the use of additional materials, the
organization’s separation system should be borne in mind while shaping key decisions for future
growth. The two main conclusions are organized development based on the fact that the agency
issued and a private company, and that they could seek open disclosures about the financial
experts of the stream. A development company tends to attract a higher bid cost price at the time
of publication of its offer due to the normal increase in future revenues.
Low cost Differentiation
Broad Cost Leadership Differentiation
Narrow Cost focus Differentiation focus
The strategic choice for the company left is to adopt cost leadership method and rapidly
increment the quantity of outlets in Australia to profit by nation's huge white collar class
populace. The separation methodology of the organization infers that it will target upper and
upper working class fragments in Australia. With an expansion in the quantity of Australian
representatives and travelers going to the UK, the organization can expand on their image
acknowledgment for creating business in Australia.

Conclusion
The report examined Pret A Manger's main position. The group's revenue influences the
macroeconomic situation in the United Kingdom. The competition is high, but the group is
dividing its articles based on freshly prepared foods. The organization's branding has been
instrumental in global expansion.
The brand and educated staff are two of the group's homogeneous assets, together with
strict quality controls in the preparation of fresh sandwiches, helping the organization to continue
its business high hand. The key decision for the development of the sector is to expand rapidly in
Australia. Based on the favorable circumstances and difficulties of this decision, it is suggested
that the group should enter Australia in a joint effort with a neighboring group.

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