Impact of Globalisation on Business Performance: Pret Manger Study

This report presents a research project analyzing the impact of globalisation on the business performance of Pret Manger. The introduction highlights globalisation's transformative effects, both positive and negative, on international businesses. The research proposal outlines the aim, objectives, and rationale for studying Pret Manger's success in the global market, focusing on factors like food offerings, corporate social responsibility, and cultural adaptation. The project employs qualitative research methods, including inductive research and interpretivism philosophy, with data collection through interviews, questionnaires, and secondary sources. The report details the research methods and justifications for their selection, including qualitative research design, descriptive research approach, and thematic data analysis. It considers costs, access to information, and ethical considerations. The report aims to provide insights into strategies for success in the global market, including strategic partnerships and delivering quality products or services. The project includes a detailed literature review, activities timeline, and data analysis techniques. The report emphasizes the importance of understanding global factors and adapting business operations accordingly, offering valuable insights for businesses navigating the complexities of globalisation.

RESEARCH PROJECT

TABLE OF CONTENTS
TITLE: Analysing the impact of globalisation on business performance – A case study of Pret
manger. ................................................................................................................................................3
INTRODUCTION................................................................................................................................3
LO1 ......................................................................................................................................................3
P1. Research proposal ...............................................................................................................3
P2 examining an appropriate Research methods and approaches to primary and secondary
research.......................................................................................................................................5
M1. Justifications of choice of methods selected........................................................................6
LO 2......................................................................................................................................................7
P 3 Conducting primary and secondary research using appropriate methods for business research
project .........................................................................................................................................7
P4 Application of appropriate analytical tools for analysing research findings and data...........7
M2. Limitations of data approaches to data collection and analysis ..........................................8
D 1. evaluate research methodologies and processes in application to a business research project
to justify chosen research methods and analysis.........................................................................8
LO 3......................................................................................................................................................8
P5. Communicating research outcome in appropriate manner...................................................8
M3. How outcomes met the research objectives ......................................................................13
LO 4....................................................................................................................................................13
P6. Reflection in the effectiveness of research methods applied for meeting objectives of the
business research project...........................................................................................................13
P7. Alternative research methodologies and lesson learned in context of outcomes................14
M4. critical reflection and insight that results in recommended actions for improvements and
future research considerations...................................................................................................14
D3. Reflection and engagement in the resource process leading to recommended actions for
future improvement..................................................................................................................14
REFERENCES...................................................................................................................................15

TITLE: Analysing the impact of globalisation on business performance – A case
study of Pret manger.
INTRODUCTION
Globalisation has brought the biggest transformation in method of doing business. It has
both positive and negative effect on business performance. Globalisation has brought some
opportunities as well as challenges for company operating their business at international level. The
present report have focus on analysing the effect of globalisation on the business in context of Pret
manger. Study will include the detail about different methods used by researcher for conducting the
investigation process. It will also include the suggestions related to various strategies which can
implemented by an organisation in order to achieve success in global market.
LO1
P1. Research proposal
Aim : Analysing the impact of globalisation on business – A case study on Pret manger.
Objectives:
 In terms of their growth at such a fast rate, I will be considering how they have
achieved this success in the global market and why people are happy to have the chain
in their country.
 Is it because of their contribution to the wellbeing of the population through their
food: Sandwiches, Salads, fresh fruits, juices, coffee, soups, wraps, baguettes and
croissants?
 Has the food and fresh fruit really enabled them such success? And led to growing
demand for breakfasts by local people to help them to have a healthier lifestyle?
 Have Pret reached a stage whereby they have been accepted in the various countries and
have transcended religion, culture and dietary concerns on such a large scale?
 In terms of responsibilities: The Chain takes responsibility against the pollution of the
environment, the public premises which serve food or drink on using plastic bottles. It will
ask customer to bring their own cup and will get 25p discount, they have in place a
Corporate Social Responsibility (CSR policy). Therefore, a well-designed reusable cup has
been launched because Pret say that they want to be environmentally friendly.
Rationale for selecting the topic :
The Reasons for choosing this research project is that many organisations are facing the
issues because of globalisation so scholar wants to help them in dealing with global issues.. The

other rationale is that scholar has interest in analysing the impact of globalisation on business. Study
is important a it will assist company in identifying the strategies for ensuring success in
international market.
Literature review
According to the view of (Ritzer and Dean, 2019), Globalisation can be referred to as the
procedure of through which companies develops international influences on an international scale.
As per the opinion of Epstein, (2018), globalisation can be defined as the integration of economy.
The author states that Globalization presents opportunities to increase prosperity. According to the
perception of Hamilton and Webster,(2018), business entity in order to ensure success in
internation market need to develop the understanding about effect of changes in global factors on
their business operations. As per the view of Rodrik, (2018), strategic partnership is the best
strategy to ensure success at global level. The author also stated that strategic partnership strategy
will help firm in gaining competitive advantage. According to the thinking of Hamilton, (2018), an
enterprise need to concentrate on delivering the quality products or services to customers, as this
tactic will help them in ensuring success. As per the view of Epstein,(2018), corporate social
responsibility is the strategy will can assist business entity in ensuring the success in global market.
Activities and time scale :
Activities Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8
Choice of
topic for
research
establishi
ng aim
and
objectives
Writing
Literature
review
Collectio
n of
informati
on
Data
analysis
Drawing
conclusio
n
Edition as
per
feedback
received
Final
submissio

n
P2 examining an appropriate Research methods and approaches to primary and secondary research.
Research methods are basically different techniques, approaches, strategies and philosophies
which are utilised by researcher for conducting the investigation on specific topic. It helps scholar
in executing the research project in systematic manner (Quinlan, Babin and Griffin, 2019).
Selection of an appropriate research methodology is very much crucial as it has direct as well as
significant effect in research outcome. The different research methodologies which has been
selected by investigator in present study are:
Research type: There are different types of research. But quantitative and qualitative are the
two most commonly used research type. In context of present investigation, scholar will use
qualitative research type (Flick, 2018). The reason for selecting the qualitative research type is that
it helps in collecting the detailed information related to the topic.
Design of research: It is basically a pre-arrangement made by investigator for collection of
facts related to the topic. Experimental, explanatory, exploratory, and descriptive are the little
research design which are generally used by the researcher. I
Research approach : The selection of the research approach is completely based on the
nature of the problem. Inductive and deductive are the two most commonly used research approach.
Scholar will use inductive research approach for present investigation. Limitation of inductive
research approach is that it takes specific observations and makes general conclusions out of them.
Research philosophy: It is basically a belief about the strategies or techniques which can be
utilised for gathering, analysing and interpretation of the facts related to topic. The two types of
research philosophy are interpretivism and positivism. Researcher will use interpretivism
philosophy in present study. .
Data collection : It is considered to be as important task in context of research. Primary and
secondary are the two sources from where the data related to the topic can be gathered. In context of
present investigation, scholar will have to focus on collection of facts or figures using primary
sources. The technique that will be used by researcher for gathering of data include interview and
questionnaire. The close ended questions will be included in questionnaire form (King, Horrocks,
and Brooks, 2018). Some amount of information will be accumulated from the secondary sources
such as using books, journal, magazines etc.
Sampling: There are two types of sampling these are probability and non probability. In
context of present study, researcher will use probability sampling, as by adopting the probability
sampling technique, researcher can provide people an equal chance to get selected as participants in

research process. In addition to this, researcher will use random sampling technique. Limitation of
random sampling technique is that sample selection bias can occur (Clarke, 2018).
Data analysis: In context of present study, qualitative technique will be utilised by scholar
for analysing the information. In addition to this, the various themes will be prepared based on the
questions and answers provided by participants. The advantage of using thematic analysis is that it
helps in making the research report presentable and understandable (Bell, Bryman and Harley,
2018 ).
M1. Justifications of choice of methods selected
Type of research : qualitative research has been performed because it provides investigator in
collecting the huge amount of data related to subject.
Research design : in context of present study, scholar will use descriptive research design. The
rationale for choosing the descriptive research design is that it provides researcher an ease in
designing the questions for collecting the information. Limitation of descriptive research design is
that Participants may not be truthful.
Research approach : inductive research approach has been used because it enables researcher to
develop the in depth understanding about problems and assist them in performing investigation in
systematic manner.
Research philosophy: Reason for selecting the in interpretivism research philosophy is that it is
based on naturalistic approach for collection of facts related to the topic of research. Limitation of
interpretive philosophy is that there are high chances of biases from scholar side.
Sampling :The reason for choosing the random selecting random sampling is that it helps in
eliminating the biasses. Researcher will select twenty participants. Population will be employees
working in Pret manger organisation.
Data collection : Questionnaire technique has been used for collection of information related to the
topic , as it is less time as well as cost consuming.
Data analysis: Thematic analysis has been used as it provides investigator an ease in analysing the
way responses are provided by participants.

LO 2
P 3 Conducting primary and secondary research using appropriate methods for business research
project
Costs : There are basically a two costs associated with implementation of research project
these are fixed and variable costs (Razzaghi and Afshar, 2018.). Fixed costs associated with
execution of research project are data collection, printing, stationery etc. The huge amounts of costs
is mainly associated with collection of information.
Access : The information related to the project will be utilised using the interview as well as
questionnaire technique. In addition to this, online article, journals, annual reports of pret manger
will be used for analysing the impact of globalisation on pret manger.
Ethical issues: In context of present research, the various preventive measures has been
implemented by researcher in order to avoid the ethical issues. Few measures applied by scholar for
eliminating the ethical issues include participants were informed bout the purpose of investigation
(Aguiar, 2018). Researcher has gathered much amount of information from primary source in order
to avoid chances of plagiarism.
P4 Application of appropriate analytical tools for analysing research findings and data
Questionnaire
Name:
Designation:
Department :
Ques 1. According to you, what type of effect globalisation has on business performance of Pret
organisation?
 Affirmative'
 Adverse
 Both
Ques 2 . What is the major factor which has helped firm in ensuring success?
 Marketing strategy
 good quality of products or services
 CSR strategy
Ques 3. According to you, which is the main benefit firm has gained by expanding business at
international level ?

 Comparative advantage
 Economies of scale
 Economic benefits
Quest 4. Does globalisation have impact on the performance of Pret manger ?
 Yes
 No
 Don't know
Ques 5. Which is the most suitable strategy which can be adopted by Pret manger in order to
achieve success in global market ?
 Strategic partnership
 Merger
 Acquisitions
M2. Limitations of data approaches to data collection and analysis
Limitation of thematic analysis is that it can be quite time consuming. Limitation of collecting data
from primary source is that it can be quite time consuming.
D 1. evaluate research methodologies and processes in application to a business research project to
justify chosen research methods and analysis.
However, it has been critically evaluated that effective research methodologies are applied in
order to meet the aim and objectives. Such that Interprevitism research philosophy is used that helps
to integrates the human mind and develop the interpretations. While, through primary and
secondary data collection methods, the researcher also able to collect the information in effective
way. Researcher also uses simple random sampling method that helps to get different views from
the respondents.
LO 3
P5. Communicating research outcome in appropriate manner
Theme : Both affirmative and adverse effect globalisation has on the business performance of
Pret manger organisation.
Ques 1. According to you what type of effect globalisation has on the
performance of Pret organisation?
Frequency
5

 Affirmative'
 Adverse 5
 Both 10
Interpretation: It has been analysed from the information present in the above that out of 20, there
are 10 participants those who perceives that globalisation has both positive and negative effect on
the business performance of the pret manger. There are five people those who have responded that
globalisation has negative impact on the business performance of an organisation.
Theme : Increase in the cost of production is the major issue faced by the company due to
globalisation.
Ques 2 . What is the major factor which has helped firm in ensuring success? Frequency
 Marketing strategy 3
 Good quality of products or services 12
 CSR strategy 5
Affirmative'
Adverse Both
0
1
2
3
4
5
6
7
8
9
10
Frequency

Interpretation : From the data present in above table, it has been interpreted that majority that is 12
participants out of 20 have answered that good quality of products or services has assisted an
organisation in achieving success in global market. Out of 20, according to 5 people CSR strategy
has drive firm towards success.
Theme : Economic benefit, is the main benefit firm has gained by expansing business at
international level.
Ques 3. According to you which is the main benefit firm has gained by
expansing business at international level ?
Frequency
 Comparative advantage 6
 Economies of scale 6
 Economic benefits 8
Marketing strategy
Good quality of products or services
CSR strategy
0
2
4
6
8
10
12
Frequency

Interpretation: It has been analysed from the facts and figures present in the table that according to
the view of 8 participants financial benefit is gained by company due to globalisation. Out of 20,
there are sic participants those who answered that economies of the scale is the major advantage
firm can get by expanding business at international level.
Theme: Yes, globalisation have impact on the performance of Pret manger.
Quest 4. Does globalisation have impact on the performance of Pret manger ? Frequency
 Yes 10
 No 6
 Don't know 4
Comparative advantage Economies of scale Economic benefits
0
1
2
3
4
5
6
7
8
Frequency

Interpretation : The above diagram shows that majority that is 10 out of 20 respondents has
answered that yes globalisation has direct as well as significant effect on the business performance
of Pret manger. There are four people who thinks that globalisation doest not have effect on the firm
business performance.
Theme: Strategic partnership, is the most suitable strategy which can be adopted by Pret
manger in order to yield maximum benefit through globalisation.
Ques 5. Which is the most suitable strategy which can be adopted by Pret
manger in order to achieve success in global market ?
Frequency
 Strategic partnership 12
 Merger 6
 Acquisitions 2
Yes No Don't know
0
1
2
3
4
5
6
7
8
9
10
Frequency