Pret a Manger: PESTLE Analysis of Business after Incident - Report

This report provides a PESTLE analysis of Pret a Manger, a UK-based sandwich and food retailer, focusing on the impact of a recent incident involving a customer's death after consuming a sandwich. The analysis examines the political factors, including changes in laws and regulations; economic factors, such as inflation and taxation; social factors, considering consumer preferences and brand image; technological factors, like online presence and customer service; legal factors, related to food safety policies; and environmental factors, addressing sustainability. The report concludes that the incident has significantly affected Pret a Manger's growth and highlights the importance of adapting to changing consumer perceptions and regulatory requirements. References include academic journals and online resources that support the analysis. The report also includes an image of a PESTLE analysis diagram.

PRET A MANGER

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Pestle analysis of Pret the manager.............................................................................................1
CONCLUSION................................................................................................................................2
REFERENCES................................................................................................................................3

INTRODUCTION
Pret a manager deals in selling sandwiches and the restaurant is been established in
United Kingdom. The recent incident which has hampered the growth of firm is death of 15 year
old lady named Natasha Ednan after eating sandwich delivered by Pret the manager. Assignment
includes PESTLE analysis for company regarding the incident.
MAIN BODY
Pestle analysis of Pret the manager
Political factor: Changes in laws and regulation impact on such kind of business to great
extent. Company is required to implement new laws so that it can provide satisfactory services to
its consumers. In the case of Pret, one woman has got died after eating sandwich because entity
has not followed the hygiene standards that has created issue in actual product. Thus, it is
essential for business to implement updated standards in order to run business successfully. After
the incident, this factor will affect the growth of Pret the manager. As they reveal on their blog
about the nutritional and protein ingredients used by them to prepare food but the public health
policies motivate customers to make select healthier food and Pret the manager isn't necessarily a
wise choice (Chhabra and Kiran, 2015).
Economical factor: Changes in economic condition impact on business to great extent.
Pret always have to ensure that it keeps its products prices as per the economy situation of
company. If there is inflation then entity will have to make changes in its pricing stratgey. The
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Illustration 1: Pestle analysis of Pret the
manager
Source: (What is pestle analysis, 2013)

interest rate and taxation policies can impact Pret the manager negatively as consumers are asked
to make a healthier choice and also they are becoming more health conscious after the incident.
Because of taxation restaurant is forced to adopt low price for their product.
Social factor: Pret the manager was delivering food according to the needs and wants of
consumers. But after the incident customer mind have been changed. They have made a negative
image of restaurant in their mind. In order to overcome this situation company needs to indulge
in doing market research about the taste and preference of people. Also, Pret the manager is
expected to provide high quality product at a low price (Bush, 2017). Restaurant needs to analyse
all the cultural factors of individuals living in the region so that they can prepare their food
accordingly.
Technological factor: Technology can assist Pret the manager in gaining competitive
advantage. As after the incident, they have made a negative image in the mind of consumer. So
they can change it by promoting their product through internet. Establishing business online can
allow them in reaching to the wider range of consumers (Ellul, 2018). Also, they can solve the
queries of customers over there (Policy, 2016). They can also make use of their websites to
aware consumer about that they are using ingredients which are healthier for them. This can
allow Pret the manager in creating good will in the market (Yearley, 2014).
Legal factor: Rules, laws and policies given by public health service can affect
restaurant. After, the incident, Pret the manager needs to make sure that all the policies and
schemes implemented related to food and beverages are followed by them. This can assist them
in retaining and attracting new consumers.
Environmental factors: Pret the manager can also get affected by environmental factors
after the incident (Chhabra and Kiran, 2015). So they must indulged in activities of keeping
environmental clean. They need to ask their consumers to follow healthy practices and dump
garbage at proper place. Also, poly bags should be abandoned by them.
CONCLUSION
From the above, study it has been summarised that Pret the managers' growth have been
severely affected after the incident. Political and social factors had impacted their growth as it
has changed the mind set of consumers. Also, restaurant has been affected by legal laws rules
and policies.
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REFERENCES
Books and Journals
Aithal, P. S., 2017. Industry Analysis–The First Step in Business Management Scholarly
Research.
Bush, T., 2017. PESTLE analysis: everything you need to know (2016). Available in:
http://pestleanalysis. com.
Chhabra, S. and Kiran, R., 2015. An Empirical Analysis of Total Factor Productivity in Food and
Beverage Sector. Productivity. 56(2).
Policy, P., 2016. What is pestle analysis.
Ellul, J., 2018. The technological system. Wipf and Stock Publishers.
Yearley, S., 2014. Science, Technology, and Social Change (Routledge Revivals). Routledge.
Online
What is pestle analysis. 2013 [ONLINE] Available through: <https://pestle analysis.com/what-is-
pestle-analysis/>
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