Strategic Expansion: Pret a Manger's Tactics for the Japanese Market

This presentation provides an overview of Pret a Manger's strategy and tactics for expanding its business into Japan. It highlights the importance of strategic planning and the use of the SOSTAC framework to analyze the macro environment in Japan. The presentation emphasizes the role of strategy in planning actions and resource allocation to achieve organizational goals, focusing on pricing and positioning strategies. Tactics are discussed as enhancements to strategies, utilizing the 4 P's of marketing to deliver optimal results. The conclusion underscores the significance of strategy and tactics in achieving organizational objectives, with pricing and positioning strategies playing a vital role in growth prospects. This document is available on Desklib, a platform offering a wide array of study resources for students.

PPM Final Assessment
TASK 2

INTRODUCTION
 Pret a manager is an organisation which sells sandwiches across the several parts of UK.
 The organisation was founded in 1983 and this brand is currently operating in a range of nine
countries.
 This presentation is build to expand the business in Japan by using a efficient and effective manner
with the help of SOSTAC strategic tool to analyse the situation of macro environment of Japan.

Strategy
 Strategy refers to the technique of planning the actions and resources to attain the goals and
objectives.
 Various segments and strategies are build in the organisation for fulfilling the purpose. The
strategy of the organisation must be dependent on different factors such as pricing and
positioning of the products within the organisation.
 While expansion the strategy the organisation must take care of the strategies by usage of
pricing and positioning of products.

Tactics
 Tactics are prepared by the organisation to enhance the strategies to deliver the best set
of results within the organisation.
 These tactics should be enhanced by using a range of benefits which are guided by the
manager of Pret a manager.
 The tactics of the organisation are made by considering the 4 P’s of marketing.

CONCLUSION
 From the above report it can be concluded that strategy and tactics play an important role in terms of
delivering the objectives within the organisation.
 The pricing and positioning strategy of the organisation will help in increasing the growth prospects
of the organisation.

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 Chautard, T. and Collin-Lachaud, I., 2019. Introducing the storytelling analysis methodology in marketing: Principles,
contributions and implementation. Recherche et Applications en Marketing (English Edition), 34(3), pp.27-46.
 Eiseman, D., 2018. Marketing sustainable tourism: Principles and practice. In Tourism planning and destination marketing.
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