PPM: SOSTAC Model & Pret A Manger's Expansion into Romania

This report delves into the marketing strategies of Pret A Manger, particularly focusing on their expansion into the Romanian market. It utilizes the SOSTAC model to outline the action and control phases, emphasizing data measurement for performance evaluation. The rationale behind choosing Romania for expansion is explored, highlighting its favorable tax environment and cost-effectiveness. The report also applies Porter's Diamond model to assess the competitive advantages and challenges, considering factors such as firm strategy, factor conditions, demand conditions, related industries, government influence, and the role of chance. The analysis provides a comprehensive overview of Pret A Manger's strategic approach to entering and competing in the Romanian market, with recommendations for leveraging partnerships and adapting to local market conditions.

Principles and Practices of
Marketing PPM

TABLE OF CONTENT
ACTION..........................................................................................................................................3
CONTROL......................................................................................................................................3
Data to measure the performance................................................................................................3
Reason behind choosing Romania as a country for expansion....................................................4
REFERENCES................................................................................................................................1

TASK 3
ACTION
Action is one of the most important stage of SOSTAC model that highlight what action or
implement strategies company should adapt to make their marketing effective, Pret A Manger
need to craft action plan that include implementation strategies for marketing efforts made in
other element of SOSTAC model (Stephenson, 2021). Pret A Manger planning to enter market of
Romania, they need to highlight key activity that will take place in new market. With the use of
Gantt chart, this company can highlight key activity, these are:
CONTROL
Data to measure the performance
To measure the performance of the firm Pret A manger, the achievement of the tasks and
objectives will be seen as the foremost duties and the completion of these tasks will be measured
using different type of indicators, fore mostly The Pret A manger will take the reviews of it's
food products from the customers who have consumed it's products by the help of reviews the
firm will get to know about it's performance in the current market also the firm will use the
customer metrics to get to know whether the prices of products are suitable for what the firm is
selling, this metric will help in focusing on efficiency per customer also the firm can use the
financial metrics to know the growth of firm in terms of sale as well as profit. This is the profit
based measurement to know the standing of the firm in the cut throat market. It shows the

amount of money that the owner have at last month after the payment of tax and expenditure.
Engagement of more and more people can also show the performance of firm In terms of target
completion the more engagement of people in firm means the more sale of firm and increase in
profitability of the firm. The common goals of the Pret A manger is to achieve a good stand in
the current market with suitable sale and huge profit and for this the firm provide better quality
and tasty products which are totally natural so that more and more customer can purchase it
(Tsiligiris, 2018).
Reason behind choosing Romania as a country for expansion
For the expansion of the firm Pret A manger, Romania is the most favourable country as it is the
only country in world who have lowest amount tax, it is a budget friendly country where a
company can make huge profit. The loss suffered by the firm during the pandemic time made it
hard for the firm to get back in same situation leading them to operate in Romania in less
expenses
PORTER'S DIAMOND MODEL
The Porter's diamond model shows the firm strategy, structure and rivalry, factor conditions,
demand condition, related and supporting industries, government and chance all of these in
together shows the national competitive advantage of Pret A manger.
 firm strategy, structure and rivalry :- the competition in the sector of Pret A manager
is very high also the firm Pret A manger have also suffered a huge loss in it's own nation
during the pandemic situation which made it weakening, it has huge competitions such as
Macdonald's, subway, pizza hut etc. the main strategy of the firm is to provide value and
taste to consumer (Afzal,Lawrey, Gope, 2019).
 Factor conditions :- this tells about the natural resources, capital resources and the
human resources that is available in the country, in Romania where the Pret A manger is
expanding itself have the huge number of HR as there is lack of work so the people are
dying to get work also there is high availability of finance through angels and the only
thing which may give problem to Pret A manger is the lack of natural resources that the
firm may need (Erboz, G., 2020).
 Demand condition: Demand condition is one of the most important element in the
diamond model, this allow company to understand demand and its condition in the
market in which they are planning to enter. Pret A Manger need to identify opportunity in

Romania market where demand condition is quite favourable. There are many
opportunities where company gain competitive advantage and allow nation to gain
competitive advantage.
 Related and supporting industry: this element of diamond highlight that company
should form partnership with other industry to gain competitive advantage, this simply
means company will focus on alliances with other company, utilize their resource and
gain competitive advantage. It is very clear Pret A Manger have to perform partnership
with other companies to survive market of Romania, this is only way to handle condition
of market and become stable.
 Government: government is element of diamond where role of government can be seen
in the market and managing its condition but porter do not see government as main
element in gaining competitive (Vlados, 2019). Government do not mainly help Pret A
Manger in certain way but they encourage them and push them to become competitive,
policy and procedure of government can impact Pret A Manger and its growth in the
Romanian market.
 Chance: Chance is last element of diamond model where porter believe that chance or
luck play vital role in the growth of the company sometimes chance provided to company
allow country to gain competitive advantage. Pret A Manger cannot depend on chances
because market keep changing and might become biggest barrier for the company. It is
recommended for Pret A Manger do not focus on this element because depending on
chance or luck may lead to failure of company.

REFERENCES
Books and journals
Afzal, M., Lawrey, R. and Gope, J., 2019. Understanding national innovation system (NIS) using
porter’s diamond model (PDM) of competitiveness in ASEAN-05. Competitiveness
Review: An International Business Journal.
Erboz, G., 2020. A qualitative study on industry 4.0 competitiveness in Turkey using Porter
diamond model. Journal of Industrial Engineering and Management. 13(2).pp.266-282.
Tsiligiris, V., 2018. An adapted Porter Diamond Model for the evaluation of transnational
education host countries.International Journal of Educational Management.
Stephenson, R., 2021. How to write a digital marketing plan using PR Smith’s SOSTAC®
planning model.
Vlados, C., 2019. Porter’s diamond approaches and the competitiveness web. International
Journal of Business Administration, 10(5), pp.33-52.
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