This report presents a feasibility study for the potential launch of the Prezzo restaurant chain in Saudi Arabia. It analyzes various aspects including the product or service, which is Italian cuisine tailored to the Saudi Arabian market, and the technological advancements that can be leveraged. The market environment is assessed, considering the target demographics (middle-income families and students) and the competitive landscape, highlighting key players such as Riyadh International Catering Corp and Al Balik. The report outlines the business model, marketing and sales strategies, production requirements, and financial projections. It also considers critical risk factors and provides recommendations based on the analysis. The study emphasizes the importance of adapting to local customs, such as the prohibition of alcohol and adjustments during Ramadan, and the utilization of technology to enhance customer experience.
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