Analysis: Social Media & Audience Profiling of Prezzo Restaurant

This presentation provides an overview of social media and online audience profiling, specifically focusing on Prezzo Restaurant, an Italian-inspired restaurant in London. The restaurant targets customers who enjoy Italian food and cocktails with a British twist, particularly in an area with a significant Indian population. Prezzo actively uses social media platforms like Facebook, Twitter, Instagram, and WhatsApp to gather customer reviews and understand their preferences. The presentation defines 'persona' as the aspect of an individual's character presented to or perceived by others and explains the importance of investing in personas for effective communication, focusing on real people, and building commitment. It also covers how personas are used in strategy, spending, metrics, and results, and outlines the process of creating a persona, including the starting point, persona structure, written format, and demographics. Desklib offers similar solved assignments and study resources for students.

Social Media & Online Audience
Profiling
LESSON 2

INTRODUCTION
 Prezzo restaurant is an Italian flavour and dishes based small restaurant
in London which also offer cocktails that are having British taste in it.
 This restaurant is mainly targeting that audience which are in love with
Italian foods as are providing Italian inspired flavours in them.
 As the area where restaurant is set up is mainly Indian dominated
locality and is also famous for its cocktails which are having British
blend.

CONTINUED...
 What is persona?
 Why invest in persona?
 How to use persona?
 How do you create a persona?

What is persona?
 The restaurant is very much active on their Facebook page also
taking reviews of its customers through other social media
channels like that of Twitter, Instagram and What's app.
 As per these reviews of customers persona is that aspect of
character of individual which is presented in front of others or been
perceived by others.
 This will be defining persona of targeted audience which Prezzo
restaurant is setting include that customers are in love with Italian
food and dishes as they are preferring them very much.

Why invest in persona?
 Communication
 Focusing on real people
 Building commitment

How to use persona?
 Strategy
 Spending
 Metrics
 Results

How do you create a persona?
 Starting point
 Persona structure
 Written format
 Demographics