Impact of Pricing Strategy on Buying Behavior: 3 LOE GDM Project

This final project, submitted for the Qualification Graduate Diploma in Management (GDM), Module Final Project, Batch 34, investigates the significance of pricing strategy on customer buying behavior, focusing on 3 LOE PVT LTD. The research explores the company's background, including its incorporation with INFINITE IT SOLUTIONS and its offerings in office automation systems. The project analyzes various pricing objectives, factors influencing pricing strategy, and the competitive landscape. The methodology includes data collection through surveys and analysis of sales data. The findings reveal insights into the efficiency and effectiveness of 3 LOE's pricing policy, comparing it to competitors and evaluating its impact on sales volumes. The conclusion provides recommendations for improving the pricing strategy, such as negotiating with INFINITE IT SOLUTIONS, defining local currency pricing, and offering flexible payment plans, ultimately aiming to enhance customer acquisition and market penetration. The project also acknowledges its limitations, such as the inability to publish sensitive information and access to certain data.