Restaurant Menu Planning and Pricing Strategies Report

This report focuses on menu planning and pricing strategies within the restaurant industry, emphasizing the importance of aligning these strategies with customer needs and preferences. It examines the factors influencing menu pricing, including business policies, legislation, and cost analysis. The report highlights the significance of market research in determining effective pricing models and the role of menu design in attracting customers and maximizing profitability. It concludes that a thorough understanding of customer requirements and a strategic approach to menu development are crucial for success in the competitive restaurant market. The report includes references to relevant academic sources.

Menu
Development,
Planning and
design

TABLE OF CONTENT
Introduction
Factors need to be considered when
pricing & costing menus
Cost & price menu to meet
customer requirements
Conclusion
References

Introduction
• Menu planning is defined developing and building
an effective menu in order to offer customer. It
involves food, beverages, desert, starters and many
more. It is important for hotel or restaurants to set
price as it plays an important role which attract
customer's that directly affect on sales as well as
profit

Factors need to be considered when
pricing & costing menus
Menu is the important part of business in relevance with service
industry. Costing of menu drives the customers to consume or
not to consume the service. Organisation should implement
proper market research so that menu cost and prices are
evaluated in proper manner. Thus, it is important for firm to
effectively use the costing of menu. Decision making is to be
done is appropriate way so that all the criteria meets when
deciding menu of restaurant or cafe.

Cont..
There are various factors which affect the costing of menu which
are mentioned below-
Business policies/ procedures- In organisation, they various
business policies and procedures are present which are to be
followed by firm in proper manner (Leib and et. al., 2018). In
relation with Pasco cafe they adopt and follows their business
policies in effective manner so that a trust is built between
amongst the customers.

Cont..
Legislation- In business, there are situations where
government rules and regulations are important to follow.
Pasco cafe maintain laws and legislations in appropriate
manner so that all the quality of services is provided to the
customers.

Priced Menus To Meet A Range Of Customer
Requirements

Conclusion
From the above business report, it has been
concluded that it important for café to analyse
needs and wants of customers and accordingly
offer them services in order to enhance sales
and profitability of business. Menu plays a
vital role in order to attract customers for
maximising their profit.

References
• Lo, A., King, B. and Mackenzie, M., 2017.
Restaurant customers’ attitude toward sustainability
and nutritional menu labels. Journal of Hospitality
Marketing & Management, 26(8), pp.846-867.
• Miguez, M. G. and Veról, A. P., 2017. A catchment
scale Integrated Flood Resilience Index to support
decision making in urban flood control

• Thank You !!!!!!