Report on Marks & Spencer's Pricing Strategy and Marketing Mix

This report provides an analysis of Marks & Spencer's pricing strategy and marketing mix. It examines the company's approach to product pricing, considering factors such as market competition and consumer behavior. The report discusses the importance of pricing in maintaining sales and profit margins, and how Marks & Spencer utilizes discounts and offers to attract customers. It highlights the company's focus on providing quality products and services at medium to higher price points. The report also references the company's long history and its headquarters in London, United Kingdom, providing context for its business operations. The conclusion emphasizes the need for businesses to have a clear direction and adapt to market changes effectively.

MARKETING MIX (PRICING STRATEGY)
INTRODUCTION
All businesses have different strategies and methods they use after analyzing the internal and external factors of the
organization. Marks & Spencer is operating in the market since 1884 and is having its headquarters in London, United
Kingdom. The poster discusses the pricing strategies which are being used by the company so that they can have higher
functioning.
PRICING STRATEGY
The quality of the products and services of Marks & Spencer is set very well in the market which is why their products are
medium or higher priced so that they can attract the right customers in the company. The competition in the market is
increasing rapidly therefore it is very important for the company to be able to make the right decisions accordingly. There
are a lot of products which are being priced according to the competition as well and because of the same reason the
company is having a lot of discounts and offers for the customers so that the sales and profit margins of the company can
remain stable in the market which is a very important aspect for the organization to have.
REFERENCES
Denil, J and et.al., 2017, April. The experiment model and
validity frame in M&S. In Proceedings of the Symposium on
Theory of Modeling & Simulation (pp. 1-12).
Marks & Spencer Marketing Mix (4Ps) strategy, 2020.
[Online]. Available Through: <
https://www.mbaskool.com/marketing-mix/services/17122-
marks-and-spencer.html>.
CONCLUSION
From the above poster it can be concluded that businesses needs to have a one sense of direction so that they would be able
to operate effectively which is a very important factor. Businesses have to make sure that they are taking the right measures
at the right time so that they can compete in the market effectively.